Conceptual Framework of the Application of Modern Technology in Media (Case Study of Artificial Intelligence in Sports Journalism)

Soltanpour, Amirmohamad; Esmaeilzadeh Ghandehari, Mohammad Reza; Fahim Devin, Hasan

doi:10.30473/jsm.2023.66148.1696

Document Type : Research Paper

Authors

¹ PhD student in Sports Management, Department of Physical Education, Mashhad branch, Islamic Azad University, Mashhad, Iran

² Associate Professor, Department of Physical Education, Mashhad branch, Islamic Azad University, Mashhad, Iran.

https://doi.org/10.30473/jsm.2023.66148.1696

Abstract

The aim of the current research was to develop a conceptual framework for the use of new technology in the media, with a case study focusing on artificial intelligence in the sports press. This research falls under the category of applied research in terms of practical application of the results. In terms of research methodology, it employed a qualitative approach. The statistical population included active professionals in the fields of sports journalism, artificial intelligence, sports management professors, sports journalists, and media personnel. Purposeful sampling was used for participant selection. Data analysis was conducted using grounded theory and Strauss-Corbin’s approach.
The findings indicated that a total of 50 factors influence the implementation of artificial intelligence in Iran’s sports press, which are categorized into 12 components. Among these, three components—infrastructure, investment, and audience—serve as causal conditions; five components—education, media richness, human resources, technology, and knowledge, along with unique advantages—function as background conditions; and four components—cooperation and assistance, culture, environmental factors, and managers—are considered intervening conditions affecting AI implementation in Iranian sports media.
Additionally, the study identified eight strategies for implementing artificial intelligence, based on the causal, contextual, and intervening factors, which could lead to 14 potential outcomes. In summary, artificial intelligence offers tools for automating coding tasks and routines within algorithms, producing outputs comparable to those generated by humans.

Keywords

Main Subjects

Sports Media

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Conceptual Framework of the Application of Modern Technology in Media (Case Study of Artificial Intelligence in Sports Journalism)

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References

Volume 12, Issue 1 - Serial Number 45November 2024Pages 117-134

Volume 12, Issue 1 - Serial Number 45
November 2024
Pages 117-134