Research Paper
Ehsan Asadollahi; Farshad Tojari; Ali Zarei
Volume 4, Issue 3 , May 2017, Pages 15-25
Abstract
Introduction: The economic environment and business, advertising in sport and through sport is one of the ways That most companies to introduce their products and expand their market to it. The aim of this study was to compare the effect of media relations and promotional brand identity and commitment ...
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Introduction: The economic environment and business, advertising in sport and through sport is one of the ways That most companies to introduce their products and expand their market to it. The aim of this study was to compare the effect of media relations and promotional brand identity and commitment to transfer Sports From the perspective of sports consumers and provide practical model for using media ads. Methodology: This study on the nature and purpose and in terms of descriptive and correlational and in terms of searching for data. Sample size was 500 people were randomly selected for answer to questionnaire promotional media due to the transfer of brand identity and the sport commitment done. The reliability test using Cronbach's alpha was 92/0. In order to analyze the data, descriptive statistics and inferential statistics and also for the calculation and data processing software packages Spss and LISREL were used. Results: The study findings also showed the emergence of structural equation promotional and advertising media to convey brand identity and sport commitment from the perspective of sports consumers a significant effect. Conclusion: According to the results, it can be said that managers, marketers and planners of advertising companies, organizations and clubs and sporting goods Service Provider Use of the effectiveness of each advertising media advocacy and provide an integrated program of The media and to inform, remind and convince consumers can And repeated increase consumer participation through the transfer of brand identity or brand and achieve their advertising goals.
Research Paper
Marjan Amini; Mozhgan Amini; Abdolrahman Mahdipour; Hamid Ghasemi
Volume 4, Issue 3 , May 2017, Pages 27-36
Abstract
Iran has a rich history and cultural history of the landscape and the natural landscape has the potential to attract domestic and foreign tourists is high. The values and tourism potentials, the aim of this study was to examine the importance of sports tourism obstacles to achieve-is to plan and ...
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Iran has a rich history and cultural history of the landscape and the natural landscape has the potential to attract domestic and foreign tourists is high. The values and tourism potentials, the aim of this study was to examine the importance of sports tourism obstacles to achieve-is to plan and manage targeted tourism industry. This research method is descriptive-analytic. The method of collecting data and information, library and field-based questionnaire (28 comments Sport and tourism experts) that barriers to sport tourism in third overall index management, tourism and infrastructure, and 20 under the sub-index using TOPSIS and fuzzy discriminant analysis, the analysis put also the reliability is calculated using Cronbach's alpha coefficient 87/0. The results showed that the current administrative barriers weight (0.549), infrastructure and weight (0.519) and tourism by weight (0.496) have the highest and the least weight respectively. There seems to be a fundamental obstacle to the success of the tourism industry is claimed obstacles to development efforts in order to resolve the problems of tourism in Iran was effective.
Research Paper
Rohollah Esmaeelzadeh; Masomeh Darziani
Volume 4, Issue 3 , May 2017, Pages 37-42
Abstract
The aim of this paper is to investigate the relationship between professional ethics and organizational citizens behavior in sports media of physical educational male teachers in Chaharmahal Bakhtiari Province. The research community included of 532 participants and statistic sample included of 225 , ...
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The aim of this paper is to investigate the relationship between professional ethics and organizational citizens behavior in sports media of physical educational male teachers in Chaharmahal Bakhtiari Province. The research community included of 532 participants and statistic sample included of 225 , by using Morgan chart through stratified randomly were selected. Research tools include standard questionnaire, professional ethics (Kadvvzyr, 1384) and organizational citizen’s behavior (Organ and Kanvsky, 2008) respectively whit Cronbach's alpha coefficient 0/9 and 0/97 and validity of the two questionnaire which are confirmed by experts. The results conclusion showed that There is a significant the relationship between subscales with the professional ethics organizational citizen’s behavior male physical educational teachers. The aim of this paper is to investigate the relationship between professional ethics and organizational citizens behavior in sports media of physical educational male teachers in Chaharmahal Bakhtiari Province. The research community included of 532 participants and statistic sample included of 225 , by using Morgan chart through stratified randomly were selected. Research tools include standard questionnaire, professional ethics (Kadvvzyr, 1384) and organizational citizen’s behavior (Organ and Kanvsky, 2008) respectively whit Cronbach's alpha coefficient 0/9 and 0/97 and validity of the two questionnaire which are confirmed by experts. The results conclusion showed that There is a significant the relationship between subscales with the professional ethics organizational citizen’s behavior male physical educational teachers.
Research Paper
Reza Ameri Siahoee; Seyed Mahmoud Zanjirchi; Shaghayegh Mashayekhi Nejhad
Volume 4, Issue 3 , May 2017, Pages 43-54
Abstract
To recognize the needs of customers the management of connect with customers appears. The fans of football matches are the capitals of football clubs. Thus, use of connecting with customers system is one of requires of these club. To use this system is depend on knowing the needs of clubs to do this. ...
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To recognize the needs of customers the management of connect with customers appears. The fans of football matches are the capitals of football clubs. Thus, use of connecting with customers system is one of requires of these club. To use this system is depend on knowing the needs of clubs to do this. Thus, this paper goal identify fans needs by fans relationship management system(FRMS) .This research is In terms of goal Applications gathering information Descriptive (analysis- Survey). The study population included all football fans are in Yazd province. The sample size of 325 people. The studies show we can organize these needs of fans relationship management system into three categories: structural facilities, connecting facilities, and qualitative matters. And then by using Fuzzy Criteria Decision Making Techniques (TOPSIS and ANP(analytic network process) Fuzzy), key points will be recognize, rank, the degree of important of each of them will be set. Finally as the most important of fans relationship management system needs(FRMS): a good covering of matches by media, and having a skillful technical team, and creating a central place for fans
Research Paper
Hamid Ghasemi
Volume 4, Issue 3 , May 2017, Pages 55-74
Abstract
Key Factors for Sports Journalists and Commentators in Radio and Television Journalism is most important thing for human information needs. Sports Journalism and commentatory is very popular in radio and television sports programs. The purpose of this study was recognizing the key factors in sports ...
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Key Factors for Sports Journalists and Commentators in Radio and Television Journalism is most important thing for human information needs. Sports Journalism and commentatory is very popular in radio and television sports programs. The purpose of this study was recognizing the key factors in sports journalism and commentatory in radio and television. Metodology was qualitative and grounded theory. Population was the sports journalists and commentators in IRIB from first till 2017. Sampelin was nonrandom and 39 persons selected by tow technics (pourposive and snowball). Data gathering were by semiconstruct questions. The data analyzed by coding in three processes (open, axial and selected coding). The findings showed the professional characteristics, thchnical competencies and professional abilities were important to be success in sports journalism and commentatories. Media management will be able to improve the quality of sports journalism and commentatory by notice to the most important key factors in sports jpurnalism and commentatory.
Research Paper
Mahbobeh Jafarzadeh Zarandi; Mohammad Ebrahim Razaghi
Volume 4, Issue 3 , May 2017, Pages 75-84
Abstract
An analytic or critical review of a book or article is not primarily a summary; rather, it comments on and evaluates the work in the light of specific issues and theoretical concerns in a course. The present study is a critical analysis of the content, which, relating to implementation, is practical. ...
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An analytic or critical review of a book or article is not primarily a summary; rather, it comments on and evaluates the work in the light of specific issues and theoretical concerns in a course. The present study is a critical analysis of the content, which, relating to implementation, is practical. For this purpose, Ghasemi Hamid, Keshkar Sara et al Management information systems in Sport. Tehran: Hatmi publication. 1393. 308 pages. ISBN 3-99-6904-600- 978 was selected and reviewed. The results in relation to authors, main focus of the book, analysis of similar works, and analysis of the structure as well as the content of the book, has been presented in some sections. On the whole, if useful, next editions of this book can be expected. It is hoped that the present reviewing will become successful at fixing shortcomings, leading to promotion of the book in later editions.