Document Type : Research Paper
Authors
1 Ph.D. student of sports management, Allameh Tabatabai University, Tehran, Iran
2 Professor of Sports Management, Allameh Tabatabai University, Tehran, Iran
3 Associate Professor of Sports Management, Allameh Tabatabai University, Tehran, Iran
Abstract
The media has a significant role in the development of the cultural indicators of sports clubs. Therefore, the present study was designed and implemented in line with the analysis of the role of media in the development of the cultural indicators of Iranian professional sports clubs. The present study was a descriptive-survey in terms of applied purpose, which was intertwined on the basis of the research approach. The statistical population of the present study included referees, players, coaches, club managers, media associates, academic experts and senior managers and policymakers. The method of sampling was targeted to the theoretical saturation (17); And in the quantitative part, the statistical community was the same quality (89). The present research tool included semi -structural interviews and questionnaires. Open, axial and selective coding data were used to check the quality of the quality, and in the quantitative part of the method of modeling the structural equation was used. The results of the analysis of the interviews showed that cultural indicators consisted of 4 categories and 14 open codes and media including 2 categories and 8 open codes. The results of the small section also showed that the research model was of good fit; and it can be concluded that the use of the media by the trustees of sports clubs, coaches, managers and athletes leads to the development of cultural indexes of professional sports clubs.
Keywords
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