Analyzing the Role of Media in the Development of Cultural Indicators in Professional Sports Clubs in Iran

Document Type : Research Paper

Authors

1 Ph.D. Student of Sports Management, Allameh Tabatabai University, Tehran, Iran

2 Professor of Sports Management, Allameh Tabatabai University, Tehran, Iran

3 Associate Professor of Sports Management, Allameh Tabatabai University, Tehran, Iran

Abstract

The media plays a significant role in the development of cultural indicators for sports clubs. Therefore, the present study was designed and implemented to analyze the role of media in the development of cultural indicators in Iranian professional sports clubs. This study was descriptive-survey in nature and applied a mixed research approach. The statistical population included referees, players, coaches, club managers, media professionals, academic experts, and senior managers and policymakers. Targeted sampling was employed until theoretical saturation was reached, resulting in 17 qualitative participants. In the quantitative section, the statistical population included 89 participants from the same groups. The research tools consisted of semi-structured interviews and questionnaires. Open, axial, and selective coding methods were used to analyze the qualitative data, while structural equation modeling was applied in the quantitative analysis. The results of the interview analysis revealed that cultural indicators comprised four categories and 14 open codes, while media indicators included two categories and eight open codes. The quantitative results also indicated that the research model demonstrates a good fit. Therefore, it is essential to foster interaction and communication between the managers of professional sports clubs and sports federations with the media. This can be achieved by establishing a media committee within the relevant organizations and federations, holding periodic meetings to report on activities and actions taken, and exchanging ideas with media experts on strategies for developing cultural indicators in professional sports clubs. Such efforts can significantly contribute to enhancing the cultural indicators of these clubs.

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References

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History

  • Receive Date: 02 December 2022
  • Revise Date: 04 January 2023
  • Accept Date: 07 June 2023

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