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Communicative Literacy: Analysis of Specialized Literacies in the Communication of Professional Athletes

Document Type : Research Paper

Authors

1 Ph.D. Candidate at Sport Management, Faculty of Physical Education, University of Tehran, University of Tehran, Iran.

2 Ph.D. of Strategic Management in Sports, Faculty of Physical Education and Sport Sciences, Mobarakeh Branch, Islamic Azad University, Mobarakeh, Iran.

3 Ph.D. of Sport Management, Faculty of Physical Education and Sport Sciences, University of Razi, Kermanshah, Iran.

Abstract

The specialized literacies in communication, which go beyond reading, writing, and simple conversation, play a significant role in human communication with oneself, others, and even other beings; the quality of good communication signifies greater success in personal and professional life. With this brief introduction, the question arises as to whether communicative literacy is a very important skill among professional athletes. The answer is likely positive; as professional sports are breaking down negative beliefs of past generations, such as eliminating racial discrimination. On the other hand, professional sports have brought together different tastes and interests, leading to expanded communications. Since communicative literacy in professional sports has been less studied, the aim of this study is to analyze specialized literacies in the communication of professional athletes in Iran, based on the technique of analyzing key players. This was done through a strategic planning simulation tool called "McCutcheon". In this critical paradigm study, professional athletes in the fields of football, wrestling, weightlifting, and handball were asked to complete actor-actor and actor-goal matrices, which in a way measured their level of communicative literacy. The results from the Makator software output indicated that professional athletes in selected fields have weaknesses in their specialized literacies in body language, intercultural communication, advertising literacy, organizational communication, international and emotional relations. Suggestions were made for better communication for professional athletes.

Keywords

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Communication Management in Sport Media
Volume 11, Issue 2 - Serial Number 42
January 2023
Pages 33-54
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  • Receive Date: 06 May 2022
  • Accept Date: 24 June 2022
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