Communication Management in Sport Media

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Developing a Model for the Role of Social Media in the Workplace, on the Job Consequences of Employees of Sports and Youth Departments in Kermanshah Province

Document Type : Research Paper

Authors

1 Assistant Professor, Department of Sports Management, Payame Noor University, Tehran, Iran

2 Ph.D. in Sports Management, General Department of Sports and Youth of Ilam Province, Iran

Abstract

The present research was conducted with the aim of formulating a model for the role of social media in the workplace on the occupational outcomes of employees in the sports and youth administrations of Kermanshah province. The research method was descriptive-survey and based on structural equation modeling. The statistical population of the research included 320 employees of the sports and youth administrations of Kermanshah province, out of which 175 individuals were selected as the sample using stratified random sampling method based on Cochran's formula. The measurement tool was a questionnaire with 19 questions in two sections: social media in the workplace and occupational outcomes. In this research, Smart PLS software was used to analyze the relationships between the components of the model and to analyze the data. The findings indicated that social media in the workplace had a significant impact on occupational outcomes with a path coefficient of 0.55 and a T value of 5.58. Among these, excessive social use of social media had a significant effect on occupational outcomes with a path coefficient of 0.16 and a T value of 2.11, excessive hedonic use of social media had a significant effect on occupational outcomes with a path coefficient of 0.32 and a T value of 2.51, and excessive cognitive use of social media had a significant effect on occupational outcomes with a path coefficient of 0.18 and a T value of 2.57. Therefore, the use of social networks can have both positive and negative occupational outcomes in organizational environments.

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References
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Communication Management in Sport Media
Volume 10, Issue 4 - Serial Number 40
July 2023
Pages 118-131
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History
  • Receive Date: 21 January 2022
  • Revise Date: 08 May 2022
  • Accept Date: 15 May 2022
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