Sports Media
Tayebeh Nazemian Ardekani; NematAllahe Nemati; Tahereh Bagherpor
Abstract
The purpose of this research is to Presenting the entrepreneurial development model of sports businesses with a start-up approach. The research method is qualitative and with thematic analysis approach. The statistical population of the research includes faculty members of entrepreneurial management ...
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The purpose of this research is to Presenting the entrepreneurial development model of sports businesses with a start-up approach. The research method is qualitative and with thematic analysis approach. The statistical population of the research includes faculty members of entrepreneurial management faculties of universities across the country, faculty members of physical education and sports sciences faculties with entrepreneurship and business management expertise, members and special and selected lecturers of the employment and entrepreneurship working group of the Ministry of Sports and Youth of the Islamic Republic of Iran, selected sports entrepreneurs of the country and He was responsible for Iran's sports start-ups. The statistical sample was estimated and sampled based on reaching theoretical saturation (35 people). The research tools included systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. The data obtained from the theme analysis method and the formation of the theme network show that In order to influence start-ups in the field of sports businesses, the driving factors include the capabilities of managers, the performance of support organizations and the inherent characteristics of start-ups, as well as the inhibiting factors including limitations. There are technology, human obstacles and financial tensions.
Sports Media
Elham Fatahi; Saeid Sadegehi Burojerdi; Abed Mahmoudian
Abstract
Abestract: The present study was conducted with the aim of identifying the effect of the characteristics of fitness Instagram pages and their trainers on the flow experience, satisfaction and behavioral intention of followers. The present research method is descriptive and correlational. 391 students ...
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Abestract: The present study was conducted with the aim of identifying the effect of the characteristics of fitness Instagram pages and their trainers on the flow experience, satisfaction and behavioral intention of followers. The present research method is descriptive and correlational. 391 students of Kurdistan University were selected as a statistical sample based on available sampling method. The measuring instrument was a questionnaire. The results showed that the characteristics of fitness pages on Instagram directly affect the flow experience (0.64), satisfaction (0.53), and the characteristics of fitness trainers directly affect the satisfaction (0.44) and flow experience (0.47). ) have a positive and significant effect. In addition, flow experience on followers' satisfaction (0.39), flow experience on followers' behavioral intentions (0.51), followers' satisfaction on their behavioral intentions (0.50), and have a positive and significant effect. Finally, the results indicate that the characteristics of fitness pages indirectly affect followers' behavioral intentions through the mediation of flow experience with a coefficient of (0.33), the mediation of flow experience and followers' satisfaction with a coefficient of (0.12) and the characteristics of fitness trainers indirectly. Followers' behavioral intentions through mediation of followers' satisfaction with coefficient (0.22), mediation of flow experience and followers' satisfaction with coefficient (0.12) also have a positive and significant effect. It can be said that active fitness trainers and pages on Instagram,
Sports Media
seyed afshin mousavi; mahdi kohandel; Seyed Nemat Khalifeh; Hossein Abdolmaleki
Abstract
Abstract:
The aim of this study was to present a model of professional sports development through digital media. The metacognitive framework used for this research is the data theory of the emergent approach. The participants of this research were media experts, sports experts and sports management university ...
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Abstract:
The aim of this study was to present a model of professional sports development through digital media. The metacognitive framework used for this research is the data theory of the emergent approach. The participants of this research were media experts, sports experts and sports management university professors with research results in the field of media and sports. The purposeful sampling method and its strategy was snowball type and a total of 22 interviews were conducted. The data collection tool was a semi-structured interview. To check the validity and reliability of the results, the strategies of believability, transferability, verifiability, process audit study and intra-subject agreement of two coders were used. In order to analyze the data, three stages were done, i.e. open, selective and theoretical coding. The current results are that the role of digital media in the development of professional sports includes 50 concepts, 16 subcategories and 3 main categories, and the core category titled "Synergy of media and sports industry" is obtained from the conceptual connection between them. Therefore, the synergy of the media and the sports industry means the cooperation and solidarity between the sports industry and the media through which professional sports develop, influenced by the unique functions and features of digital media.
Sport Communication
seyedeh maryam naghib hosseini; Seyyed Emad Hosseini; Farshad Emami
Abstract
Nowadays, fundamental changes have been observed in the tools and strategies used by certain sports individuals to communicate with customers through social media. The aim of this research was to present a paradigmatic model of social networks in creating sports businesses and providing a paradigmatic ...
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Nowadays, fundamental changes have been observed in the tools and strategies used by certain sports individuals to communicate with customers through social media. The aim of this research was to present a paradigmatic model of social networks in creating sports businesses and providing a paradigmatic model. This research was fundamental in terms of purpose and exploratory in terms of data collection using grounded theory method. The data collection tool was semi-structured in-depth interviews. The statistical population included experts, professors, managers, business owners, entrepreneurs and consultants in the sports industry and purposeful sampling method with snowballing technique was used. The collected data were analyzed using open, axial and selective coding and the final pattern was extracted. The final model consisted of the sum of the necessary conditions (2 categories), contextual condition (3 categories), strategies (4 categories), interfering variables (2 categories), consequences (2 categories) and the axial coding (2 categories) of the impact of social networks on creating sports businesses. In order to assess the reliability and quality control of the present study, Cohen's Kappa method was used. The calculated Kappa coefficient was 0.776, which was at an acceptable level of agreement. In order to establish and launch businesses in the country's sports, providing appropriate infrastructure and conditions for social networks can be one of the effective ways to stimulate business situation in the country's sports.
Mehdi Rasouli; Rasoul Azadi
Abstract
This research has been conducted to develop a model for the development of start-up sports businesses, emphasizing the role of cyberspace. This research had a qualitative approach & the grounded method of Strauss & Corbin theory was used. The method of data collection was in-depth interviews ...
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This research has been conducted to develop a model for the development of start-up sports businesses, emphasizing the role of cyberspace. This research had a qualitative approach & the grounded method of Strauss & Corbin theory was used. The method of data collection was in-depth interviews with 11 professors & owners of sports startups, after reaching the theoretical saturation limit. The validity of the instrument in this study was reviewed & confirmed by interviewees & then expert professors; Also, to calculate the reliability of the interviews, the intra-subject agreement method was used, which was obtained 74%, which shows the high reliability of the coding. To analyze the data, the coding method was used in three stages: open, axial, & selective coding; The number of open codes was 216 & the central codes were 34. The results were categorized into 5 main dimensions: causal conditions, pivotal conditions, contextual conditions, intervening conditions, strategies, & consequences. The output of the model for business development through cyberspace can be a good way for sports start-up business owners.
Mahbobeh Khoshdel Ahmadi; Saeed Ghorbani; Mohamad Ali Nodehi
Abstract
The purpose of this study is to design a corona virus pandemic crisis management model in the sports industry with using the capacity of new technologies. The present study in terms of purpose is Practical, In terms of data collection method was Descriptive survey. In the first (qualitative) part for ...
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The purpose of this study is to design a corona virus pandemic crisis management model in the sports industry with using the capacity of new technologies. The present study in terms of purpose is Practical, In terms of data collection method was Descriptive survey. In the first (qualitative) part for conducting field interviews, the statistical population of the research, prominent professors in the field of sports management specializing in the field of sports industry, some executive managers of sports organizations (sports boards, sports and youth departments, sports federations, Sports producers) as well as some IT specialists, such as professors in the field of information technology, who were purposefully selected for qualitative interviews on the subject of research (18 interviews with 18 people and continued to the point of theoretical saturation). In the second (quantitative) part, after collecting the information obtained from the qualitative research, a questionnaire was made and this questionnaire (60 items in the form of 11 components) was distributed among all sports professionals and sports economic activists in a random stratified manner. (384 samples. The results showed that in the qualitative part of the research, category and 60 concept codes were identified and among the six dimensions of the paradigm model as causal causes (2 categories), the main category: Capacities of new technologies for corona crisis management in the sports industry (1 category), strategies (3 categories), Contextual conditions (2 categories), intervening conditions (3 categories), and consequences (1 category) were included. In the quantitative part, it was found that all 6 main components of the research have a good fit, so the research model has a good fit.
Fatemeh Zohrabi; Reza Saboonchi; Hamid Foroughipour
Abstract
The purpose of this research is to identify the factors and strategies for deploying electronic commerce in the production of sporting goods in the country and to provide an analytical model. In terms of target type, the present research is an applied research.It was carried out qualitatively and through ...
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The purpose of this research is to identify the factors and strategies for deploying electronic commerce in the production of sporting goods in the country and to provide an analytical model. In terms of target type, the present research is an applied research.It was carried out qualitatively and through in-depth interviews. The research method used is Grounded Theory (Foundation Data Theory). The statistical population of the study consisted of 17 professors and experts in sport marketing and 11 marketing and sales representatives of manufacturer companies of sporting goods who interviewed by snowball method. Finally, the data from the interviews were analyzed using the Grounded Theory method through three stages of coding. The results of coding in the end of the 6 main categories include the causal conditions (supervisor-policy making-occupational-economic), underlying conditions (modelling -lifestyle-ICT development-environmental learning), mediating conditions (technical -information, legal-cultural), strategies (law-manpower-equipment-localization), outcomes (economic-structural-cultural-environmental) and the main phenomenon of electronic commerce implementation in the sport sector of the country. The results of the research play an important role in targeting the customer-oriented activities of the internet world in the manufacturing sector of the sports industry in Iran.
Ahmadreza Zohrabi; Javad Karimi; Amir Mohebi
Abstract
The purpose of the research is to explain the applications of internet of things in iran's sports industry: a sustainable development approach. This research is applied in terms of purpose and descriptive-survey in terms of the method of implementation. Analytical hierarchy analysis (AHP) method was ...
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The purpose of the research is to explain the applications of internet of things in iran's sports industry: a sustainable development approach. This research is applied in terms of purpose and descriptive-survey in terms of the method of implementation. Analytical hierarchy analysis (AHP) method was used in Expert Choice software to weigh the criteria and items. The statistical population of the study includes experts familiar with Internet technology of objects, which had a history of business cooperation, providing services or advice to sports centers, stadiums and clubs on the use of modern technologies, of which 15 of the above community were targeted. The results of hierarchical analysis show that, among the applications of Internet technology, objects in the sport industry of Iran, based on sustainable development indicators, were: safety of athletes with relative weight (0.284), performance evaluation of athletes with relative weight (0.270), facilitation of training with relative weight (0.207), progression of judgment in exercise with relative weight (0.148), and participation and interaction with affluent relatives (0.091) are most important. Therefore, in order to achieve sustainable development of the sports industry through the Internet, the objects should pay attention to these factors. Because the use of the Internet of objects will have very good consequences
Morteza Rezae soofi; Abbas Shabani
Volume 1, Issue 3 , May 2014, , Pages 43-49
Abstract
Today, media are considered as the nerve center of the society, so they are the main and the most effective tools to transforming the information in communication possess. Means of transmitting information and knowledge in the communication process are realized. The aim of this study was to investigate ...
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Today, media are considered as the nerve center of the society, so they are the main and the most effective tools to transforming the information in communication possess. Means of transmitting information and knowledge in the communication process are realized. The aim of this study was to investigate the effect of mass media on the financing of the exercise. The method used in this study was descriptive- analytic with an applied nature and purpose. Collection method in this study was library studies and data collected by questionnaire. Several physical education professors were employed to determine the validity of the questionnaire survey .After their comments, the questionnaires were approved. To measure the reliability, the Cronbach's alpha in a small part of the Statistical Society (18n) was used and it was 0.90. The study population consisted of athletic supporters, private sector, public sector sponsors, board sports in Central Province, administration staff, Youth and Sports of the Markazi Province and faculty members of Markazi University, respectively.Sample of 80 patients, 71 completed the questionnaire correctly and were received and analyzed. For statistical analysis, data were analyzed using descriptive and inferential statistics. Inferential statistics, Friedman test was used to rank the items. The results showed that mass media in our country played a slight role in supporting financial resources, marketing and development of sports industry, as mass media has been resided in the middle rank. Therefore, it necessary to consider mass media in order to revise financial resource support and marketing of mass media and the laws of television rights.