Document Type : Research Paper

Authors

• seyed afshin mousavi ¹
• mahdi kohandel ²
• Seyed Nemat Khalifeh ³
• Hossein Abdolmaleki ³

¹ PHD Student in Sports Management,, Karaj Branch, Islamic Azad University, Karaj, Iran

² Associate Prof. Department of Sports Management Karaj Branch, Islamic Azad University, Karaj, Iran

³ Assistant Prof. Department of Sports Management Karaj Branch, Islamic Azad University, Karaj, Iran

Abstract

Abstract:

The aim of this study was to present a model of professional sports development through digital media. The metacognitive framework used for this research is the data theory of the emergent approach. The participants of this research were media experts, sports experts and sports management university professors with research results in the field of media and sports. The purposeful sampling method and its strategy was snowball type and a total of 22 interviews were conducted. The data collection tool was a semi-structured interview. To check the validity and reliability of the results, the strategies of believability, transferability, verifiability, process audit study and intra-subject agreement of two coders were used. In order to analyze the data, three stages were done, i.e. open, selective and theoretical coding. The current results are that the role of digital media in the development of professional sports includes 50 concepts, 16 subcategories and 3 main categories, and the core category titled "Synergy of media and sports industry" is obtained from the conceptual connection between them. Therefore, the synergy of the media and the sports industry means the cooperation and solidarity between the sports industry and the media through which professional sports develop, influenced by the unique functions and features of digital media.

Keywords

• Keywords: sports development
• sports industry
• digital media
• foundation data theory
• professional sports

Main Subjects

• Sports Media