Masood Solgi; Nazanini Rasekh; Kayvan Shabanimoghadam
Abstract
The aim of this study was to investigate the factors affecting the entrepreneurial development of sports organizations using media capacities. The present study was one of the mixed (qualitative-quantitative) exploratory studies that was conducted in the field. The statistical population in the qualitative ...
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The aim of this study was to investigate the factors affecting the entrepreneurial development of sports organizations using media capacities. The present study was one of the mixed (qualitative-quantitative) exploratory studies that was conducted in the field. The statistical population in the qualitative section included experts aware of the research topic. Also, the statistical population of the study in a small part included all sports entrepreneurs in Hamadan province. Data collection tools in the present study included a semi-structured interview and a researcher-made questionnaire. The face validity of this questionnaire was examined using the opinions of several experts. Also, the construct validity of this questionnaire was examined using factor analysis. Finally, the reliability of this questionnaire was performed using Cronbach's alpha calculation method (α = 0.85). The data analysis method of the present study was coding in the qualitative section and using the method of structural equations in the quantitative section. The whole process of data analysis was performed in SPSS and PLS software. The results of the qualitative section showed that a total of 24 sub-items were classified into 4 categories of educational, content, human and managerial factors. Paying attention to these factors can lead to the development of entrepreneurship in sports organizations.
Sports Media
Shahriyar Yosefi; Akram Esfahani; Mojtaba Ahmadi; MohamadAli Nodehi
Abstract
The aim of this research was to present a model for media reputation development in event-centric sports organizations with emphasis on reception theory. The study adopted a qualitative approach with thematic analysis. The population of the study included three groups: university professors (who had ...
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The aim of this research was to present a model for media reputation development in event-centric sports organizations with emphasis on reception theory. The study adopted a qualitative approach with thematic analysis. The population of the study included three groups: university professors (who had conducted at least two research studies in media or sports media), public relations managers of sports organizations (with more than 5 years of experience), and managers of event-centric sports organizations (with more than 5 years of management experience), selected through purposive sampling (19 participants). The research tool consisted of semi-structured exploratory interviews. The validity of the tool was assessed based on sample credibility, expert opinions, and agreement among evaluators. The thematic analysis method with the proposed Etterid-Sterling (2001) approach and MaxQDA Pro software were used for data analysis. The results of thematic analysis and the construction of a thematic network, based on expert opinions of participants in the research and theoretical foundations, revealed that four themes including organizational content, managerial, human resources, and stakeholders constitute the components of the media reputation development model in event-centric sports organizations with emphasis on reception theory. This model not only helps enhance organizational media reputation but also attracts more audiences, financial supporters, and improves sports and organizational performance. Utilizing reception theory as a theoretical framework enables organizations to design and present their media messages in a way that aligns with the cultural and social backgrounds of their audience, thereby achieving greater impact.
Sports Media
Sepideh Yahyavi; Mojtaba Ahmadi; Amir Dana; Zayalabedi, Falah; Taher Bahlekeh
Abstract
This study aimed to examine the role of interactive media in promoting social justice within Iranian sports organizations. A qualitative research approach was employed utilizing thematic analysis. The participant group comprised academic experts in sports management, sports media, sports sociology, and ...
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This study aimed to examine the role of interactive media in promoting social justice within Iranian sports organizations. A qualitative research approach was employed utilizing thematic analysis. The participant group comprised academic experts in sports management, sports media, sports sociology, and sports psychology (professors with a minimum of two to three research studies related to the subject) as well as senior managers from key sports organizations, including the Ministry of Sports and Youth, sports departments, and national sports federations. A total of 16 participants were selected through purposive sampling, with interviews conducted until theoretical saturation was achieved. Data collection was carried out using semi-structured interviews. The validity of the research instrument was evaluated based on the legal and academic credibility of the sample, expert assessments, and inter-coder agreement. Thematic analysis was employed to examine the findings. The extracted conceptual framework comprised six overarching themes, 14 organizing themes, and 42 basic themes. The identified thematic network delineated a multi-level model illustrating the relationship between interactive media and social justice. In this framework, education and technology form the foundation, media transparency is a key intermediary, social justice is pursued as the ultimate objective, and meritocracy . Ultimately, this model promotes a culture of social justice while enhancing the overall performance of sports organizations. Based on the study’s findings, it is recommended that sports organizations regularly evaluate employees’ educational needs and implement targeted training and technological development programs. Additionally, leveraging modern media can optimize human resource management processes and improve organizational efficiency.
Sports Media
Mohamad Rahbarinejad; Gholamreza Faraji; Saeed Ghorbani; Sepideh Qatnian
Abstract
The aim of this study was to develop a convergence model of sports media in support of sports diplomacy. The research was qualitative in nature, using thematic analysis. The statistical population included all experts in sports diplomacy, sports strategy, and sports media, consisting of managers, executives ...
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The aim of this study was to develop a convergence model of sports media in support of sports diplomacy. The research was qualitative in nature, using thematic analysis. The statistical population included all experts in sports diplomacy, sports strategy, and sports media, consisting of managers, executives of professional sports federations, and specialists in the sports industry and strategy across various medal-winning sports such as wrestling, weightlifting, track and field, basketball, football, and volleyball, as well as experts in the field of sports media (including media scholars and sports media elites), totaling 18 individuals. A purposive sampling method was used until theoretical saturation was achieved. The research tool was an exploratory (semi-structured) interview. The validity of the tool was assessed and confirmed based on sample credibility, expert opinion, and inter-rater agreement. For data analysis, the Attride-Stirling (2001) method was employed. The findings revealed 40 basic themes and seven organizing themes, including human resources, national convergence, laws and regulations, infrastructure facilities, media content, media activities of sports organizations, and macro-management actions, as key factors in the convergence model of sports media in support of sports diplomacy.
rasool nazari; majid tahami
Volume 2, Issue 1 , November 2014, , Pages 51-58
Abstract
The aim of this study was to investigate the relationship between creativity and communication skills of athletic directors. Therefore, this descriptive and correlation field study has been conducted. The statistical population was 2000 people of sports managers from Isfahan city and it was based on ...
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The aim of this study was to investigate the relationship between creativity and communication skills of athletic directors. Therefore, this descriptive and correlation field study has been conducted. The statistical population was 2000 people of sports managers from Isfahan city and it was based on Cohen (2000) table’s that 322 students were selected by stratified random sampling. In order to collect information two questionnaires such as creative and communication skills were used. The test-retest reliability study tools with Cronbach's alpha coefficients; were computed as 0.81 and 0.82, respectively. Face validity and content validity of the questionnaires were assessed by ten experts in sport management. Accordingly, the questionnaires were approved by a coefficient of 0.85. The results of the correlation coefficient, independent t-test, one sample t and F test were analyzed. The results showed that creativity and communication skills among athletic directors was in the average level. In contrast, directors' creative verbal skills and auditory feedback were positive and significant. It seems creativity and good communication skills as indicators of qualifying conditions to be considered in management positions to efficiently and effectively executive's management sport organizations.