Document Type : Research Paper
Authors
1 PhD student, Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran
2 Department of Physical Education, Bandar Gaz Branch, Islamic Azad University, Bandar Gaz, Iran
3 Department of Physical Education, Tabriz Branch, Islamic Azad University, Tabriz, Iran
4 Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran
Abstract
This study aimed to examine the role of interactive media in promoting social justice within Iranian sports organizations. A qualitative research approach was employed utilizing thematic analysis. The participant group comprised academic experts in sports management, sports media, sports sociology, and sports psychology (professors with a minimum of two to three research studies related to the subject) as well as senior managers from key sports organizations, including the Ministry of Sports and Youth, sports departments, and national sports federations. A total of 16 participants were selected through purposive sampling, with interviews conducted until theoretical saturation was achieved. Data collection was carried out using semi-structured interviews. The validity of the research instrument was evaluated based on the legal and academic credibility of the sample, expert assessments, and inter-coder agreement. Thematic analysis was employed to examine the findings. The extracted conceptual framework comprised six overarching themes, 14 organizing themes, and 42 basic themes. The identified thematic network delineated a multi-level model illustrating the relationship between interactive media and social justice. In this framework, education and technology form the foundation, media transparency is a key intermediary, social justice is pursued as the ultimate objective, and meritocracy . Ultimately, this model promotes a culture of social justice while enhancing the overall performance of sports organizations. Based on the study’s findings, it is recommended that sports organizations regularly evaluate employees’ educational needs and implement targeted training and technological development programs. Additionally, leveraging modern media can optimize human resource management processes and improve organizational efficiency.
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