با همکاری مشترک دانشگاه پیام نور و انجمن علمی مدیریت ورزشی ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی، گروه تربیت‌بدنی، واحد مشهد، دانشگاه آزاد اسلامی، مشهد، ایران.

2 دانشیار گروه تربیت‌بدنی، واحد مشهد، دانشگاه آزاد اسلامی، مشهد، ایران

چکیده

هدف تحقیق حاضر چارچوب مفهومی کاربرد فناوری نوین در رسانه‌ها (مطالعه موردی هوش مصنوعی در مطبوعات ورزشی) بود. این پژوهش از نظر به‌کارگیری نتایج تحقیق در دسته تحقیقات کاربردی قرار می‌گیرد؛ از منظر روش پژوهش، از نوع کیفی است. جامعه آماری پژوهش شامل افراد فعال در حوزه مطبوعات ورزشی، هوش مصنوعی، اساتید مدیریت ورزشی، روزنامه‌نگاران ورزشی و اصحاب رسانه بودند. روش نمونه‌گیری در این تحقیق به‌صورت هدفمند بود. برای تحلیل داده‌ها از نظریه داده­بنیاد و رویکرد اشتراووس کوربین استفاده شد. یافته‌های تحقیق نشان داد در مجموع 50 گویه به‌عنوان عوامل مؤثر بر پیاده‌سازی هوش مصنوعی در مطبوعات ورزشی ایران نقش دارند که در 12 مؤلفه قرار می‌گیرد. از بین 12 مؤلفه 3 مؤلفه زیرساخت، سرمایه‌گذاری و مربوط به مخاطب به‌عنوان شرایط علی، 5 مؤلفه آموزش، غنای رسانه‌ای، نیروی انسانی، فناوری و دانش و مزیت‌های خاص به‌عنوان شرایط زمینه‌ای و 4 مؤلفه همکاری و مساعدت، فرهنگ، عوامل محیطی و مدیران به‌عنوان شرایط مداخله‌گر عوامل مؤثر بر پیاده‌سازی هوش مصنوعی در مطبوعات ورزشی ایران هستند. همچنین یافته‌ها نشان داد که 8 راهبرد برای پیاده‌سازی هوش مصنوعی در مطبوعات ورزشی با توجه به شرایط علّی، زمینه‌ای و مداخله‌گر می‌توان ارائه داد که 14 پیامد می‌تواند داشته باشد. در یک نتیجه‌گیری کلی باید بیان کرد هوش مصنوعی ابزارهایی را برای کدنویسی وظایف و روال‌ها در الگوریتم‌ها فراهم می‌کند و خروجی‌هایی شبیه به خروجی‌های تولیدشده توسط انسان ایجاد می‌کند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Conceptual Framework of the Application of Modern Technology in Media (Case Study of Artificial Intelligence in Sports Journalism)

نویسندگان [English]

  • Amirmohamad Soltanpour 1
  • Mohammad Reza Esmaeilzadeh Ghandehari 2
  • Hasan Fahim Devin 2

1 PhD student in Sports Management, Department of Physical Education, Mashhad branch, Islamic Azad University, Mashhad, Iran

2 Associate Professor, Department of Physical Education, Mashhad branch, Islamic Azad University, Mashhad, Iran.

چکیده [English]

The aim of the current research was to develop a conceptual framework for the use of new technology in the media, with a case study focusing on artificial intelligence in the sports press. This research falls under the category of applied research in terms of practical application of the results. In terms of research methodology, it employed a qualitative approach. The statistical population included active professionals in the fields of sports journalism, artificial intelligence, sports management professors, sports journalists, and media personnel. Purposeful sampling was used for participant selection. Data analysis was conducted using grounded theory and Strauss-Corbin’s approach.
The findings indicated that a total of 50 factors influence the implementation of artificial intelligence in Iran’s sports press, which are categorized into 12 components. Among these, three components—infrastructure, investment, and audience—serve as causal conditions; five components—education, media richness, human resources, technology, and knowledge, along with unique advantages—function as background conditions; and four components—cooperation and assistance, culture, environmental factors, and managers—are considered intervening conditions affecting AI implementation in Iranian sports media.
Additionally, the study identified eight strategies for implementing artificial intelligence, based on the causal, contextual, and intervening factors, which could lead to 14 potential outcomes. In summary, artificial intelligence offers tools for automating coding tasks and routines within algorithms, producing outputs comparable to those generated by humans.

کلیدواژه‌ها [English]

  • Artificial Intelligence
  • Sports Press
  • Strauss Corbin
  • Technology
Alishahi, M. (2012). Analysis of the content of the sports section of the press of Khuzestan province. Master's thesis, Shahid Chamran University of Ahvaz, Faculty of Physical Education and Sports Sciences.
Beck, J. S., & Beck, A. T. (2011). Cognitive behavior therapy. New York: Basics and beyond. Guilford Publication.‏
Beckett, Charlie. (2019). New Powers, New Responsibilities: A Global Survey of Journalism and Artificial Intelligence. The London School of Economics and Political Science
Cairo, A. (2013). The Functional Art: An introduction to information graphics and visualization. New Riders.‏ ‏
Canavilhas, J. (2022). Artificial Intelligence and Journalism: Current Situation and Expectations in the Portuguese Sports Media. Journalism and Media, 3(3), 510-520.‏
Carlson, M. (2015). The robotic reporter: Automated journalism and the redefinition of labor, compositional forms, and journalistic authority. Digital journalism, 3(3), 416-431.‏
Dawoodi, N. (1379). Media and sports. Master's thesis, Allameh Tabatabai University, Faculty of Social Sciences.
Dejarnette B. (2016). 4 Examples Of AI's Rise in Journalism.
De-la-Torre, J. C. (2020). Los periodistas no creen que la Inteligencia Artificial pueda substituirlos. Escudo digital.‏
Dörr, K. N. (2015). Mapping the field of algorithmic journalism. Digital journalism.‏
Galily, Y. (2018). Artificial intelligence and sports journalism: Is it a sweeping change?. Technology in Society, 54, 47-51.‏
Gómez-Diago, G. (2022). Perspectivas para abordar la inteligencia artificial en la enseñanza de periodismo. Una revisión de experiencias investigadoras y docentes. Revista Latina de Comunicación Social, (80), 29-46.‏
Gray, J., Chambers, L., & Bounegru, L. (2012). The data journalism handbook: How journalists can use data to improve the news. " O'Reilly Media, Inc.".
Helberger, N. (2019). On the democratic role of news recommenders. Digital Journalism, 7(8), 993-1012.‏
Karimi Firozjaei, A., & Araghi Yazdanparast, P. (2018). A Study of News Titles in the Persepolis and Esteghlal Derbies Based on a CDA Approach. Communication Management in Sport Media, 5(3), 27-38.
Kermian, S. (2016). What are journalist robots and their role in the future of journalism and its impact on media news performance. Master's thesis, Islamic Azad University, Tehran branch.
Kim, D., & Kim, S. (2018). Newspaper journalists’ attitudes towards robot journalism. Telematics and Informatics, 35(2), 340-357.‏
Lara-González, Alicia, José Alberto García-Avilés, and Félix Arias-Robles. (2022). Implementation of Artificial Intelligence in the Spanish media: Analysis of the professionals’ perceptions. Textual, and Visual Media 15: 1–17.
Mozafari, A. (2010). Media and sports activities. Tehran, Blue Room, Ministry of Science and Research.
Newman, N. (2016). Journalism, media and technology predictions 2016.‏
Newman, N. (2018). Journalism, media and technology trends and predictions 2018. Reuters Institute for the Study of Journalism.‏
Noain-Sánchez, A. (2022). Addressing the Impact of Artificial Intelligence on Journalism: the perception of experts, journalists and academics. Communication & Society, 35(3), 105-121.‏
Pishnavazi, P. (2013). A look at the state of electronic media and online journalism in Iran and its future prospects. Media Studies, 1(20): 61-74
Pitts, B. G., & Stotlar, D. K.2002. Fundamentals of sport marketing (2nd ed). Morgantown, WV: Fitness Infotmation Technology.
Samii, M. Shekarkhah, Y. (2012). two-spatialization of publication; Basics of Electronic Publishing, Tehran, Scientific and Cultural Publishing Company.
Schapals, A. K., & Porlezza, C. (2020). Assistance or resistance? Evaluating the intersection of automated journalism and journalistic role conceptions. Media and Communication, 8(3), 16-26.‏
Schwab, Klaus. 2016. The Fourth Industrial Revolution. Geneva: World Economic Forum.
Steiner, T. (2014). Telling breaking news stories from wikipedia with social multimedia: a case study of the 2014 winter Olympics. arXiv preprint arXiv:1403.4289.‏
Thurman, N., Dörr, K., & Kunert, J. (2017). When reporters get hands-on with robo-writing: Professionals consider automated journalism’s capabilities and consequences. Digital journalism, 5(10), 1240-1259.‏
Thurman, N., Dörr, K., & Kunert, J. (2017). When reporters get hands-on with robo-writing: Professionals consider automated journalism’s capabilities and consequences. Digital journalism, 5(10), 1240-1259.‏
Túñez-López, J. M., Toural-Bran, C., & Cacheiro-Requeijo, S. (2018). Automated-content generation using news-writing bots and algorithms: Perceptions and attitudes amongst Spain’s journalists.‏
Van Dalen, A. (2012). The algorithms behind the headlines: How machine-written news redefines the core skills of human journalists. Journalism practice, 6(5-6), 648-658.‏
Weeks, L. (2014). Media law and copyright implications of automated journalism. NYU J. Intell. Prop. & Ent. L., 4, 67.‏
yousefi, S., & zaraki, P. (2015). coverage of different sports in national newspapers in the country. Sport Management Studies, 7(32), 79-96