تحلیلی بر پدیدۀ پذیرش و عدم پذیرش اپلیکیشن‌های ورزشی توسط ورزشکاران حرفه‌ای با استفاده از مدل باینری لوجیت

شکوریان, مینا; نیکبخش, رضا; زرگر, طیبه

doi:10.30473/jsm.2022.64348.1634

تحلیلی بر پدیدۀ پذیرش و عدم پذیرش اپلیکیشن‌های ورزشی توسط ورزشکاران حرفه‌ای با استفاده از مدل باینری لوجیت

نوع مقاله : مقاله پژوهشی

نویسندگان

¹ دانشجوی دکتری مدیریت ورزشی، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران

² دانشیار مدیریت ورزشی، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران

³ استادیار مدیریت ورزشی، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران

10.30473/jsm.2022.64348.1634

چکیده

تحقیق حاضر با هدف تحلیلی بر پدیده پذیرش و عدم پذیرش اپلیکیشن‌های ورزشی توسط ورزشکاران حرفه‌ای با استفاده از مدل باینری لوجیت انجام گرفت. روش تحقیق حاضر کاربردی بود. تمام کاربران اپلیکیشن استراوا در ایران که در دو رشتۀ دوچرخه سواری و دوومیدانی فعال بودند، جامعۀ آماری این تحقیق را تشکیل دادند. تعداد نمونۀ آماری با استفاده از نرمافزار جی‌پاور، 402 نفر و با روش نمونه گیری تصادفی ساده انتخاب شد. ابزار گردآوری اطلاعات در تحقیق حاضر پرسش‌نامه محقق‌ساخته بود. به‌منظور بررسی داده‌های تحقیق حاضر از روش آماری توصیفی و استنباطی استفاده شد. در قسمت آمار توصیفی از میانگین و انحراف استاندارد استفاده شد. همچنین در قسمت آمار استنباطی آزمون رگرسیون لوجستیک به کار رفت. همه روند تجزیه‌وتحلیل داده‌های تحقیق حاضر با استفاده از نرم‌افزار SPSS انجام گرفت. نتایج تحقیق حاضر نشان داد که به‌صورت کلی تصویر ذهنی، اعتبار، زیرساخت‌های لازم، ارزشمندی، استفاده و اعتبار به‌عنوان شش عامل مهم در پذیرش و عدم پذیرش اپلیکیشن‌های ورزشی توسط ورزشکاران حرفه‌ای مشخص شدند. مطابق با نتایج مشخص شد که اعتبار و هزینه بیشترین تأثیر را در پذیرش و عدم پذیرش از سوی ورزشکاران داشتند. با توجه به نتایج می‌توان گفت که عامل اعتبار بیشترین نقش را در پیش‌بینی میزان پذیرش یا عدم پذیرش دارد.

کلیدواژه‌ها

موضوعات

رسانه های ورزشی

عنوان مقاله [English]

An Analysis of the Acceptance and Non-Acceptance of Sports Applications by Professional Athletes Using the Logit Binary Model

نویسندگان [English]

Mina Shakorian ¹
Reza Nilbaksh ²
Taybeh Zargar ³

¹ Ph.D. Student in Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran.

² Associate Professor of Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran.

³ Assistant Professor of Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran.

چکیده [English]

The present research was conducted with the aim of analyzing of acceptance and non-acceptance of sports applications by professional athletes using the binary logit model. The current research method was practical. The statistical community of this research was made up of all the users of the Strava application in Iran who were active in both cycling and running; A specific and statistical number of 402 people was selected using J Power software and simple random sampling method. The tool for collecting information in this research was a researcher-made questionnaire. Descriptive and inferential statistical methods were used to analyze the data of this research. Mean and standard deviation were used in descriptive statistics. Also, logistic regression test was used in the inferential statistics section. All data analysis process of this research was done using SPSS software. The results of this research showed that, in general, mental image, credit, necessary infrastructure, value, usage and credibility are 6 important factors in the acceptance and non-acceptance of sports applications by professional athletes. According to the results, it was found that credit and cost had the greatest impact on acceptance and non-acceptance by athletes. According to the results, it can be determined that the credit factor plays the most important role in predicting the acceptance or non-acceptance rate.

کلیدواژه‌ها [English]

App
Sports
Services
Athletes

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