با همکاری مشترک دانشگاه پیام نور و انجمن علمی مدیریت ورزشی ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری، گروه تربیت بدنی، دانشگاه آزاد اسلامی، واحد تهران شمال، تهران، ایران

2 دانشیار گروه مدیریت ورزشی، دانشگاه پیام نور، تهران، ایران

3 استادیار گروه تربیت‌بدنی، دانشگاه آزاد اسلامی، واحد تهران شمال، تهران، ایران

4 دانشیار دانشکده تولید رادیو و تلویزیون، دانشگاه صداوسیما، تهران، ایران

5 استادیار گروه تربیت بدنی، دانشگاه آزاد اسلامی، واحد تهران شمال، تهران، ایران

چکیده

هدف از این تحقیق تدوین الگوی ساختاری-تفسیری توسعه ورزش دانشجویی از طریق رسانه‌ها بود. روش تحقیق حاضر گراندد تئوری با رویکرد چارمز یا رویکرد ساختاری - تفسیری  بود. شاخص‌های توسعه ورزش دانشجویی از طریق رسانه، شناسایی و با الگوی ساختاری - تفسیری اقدام به طراحی مدل شد. جامعه آماری این تحقیق شامل کلیه کارشناسان ورزش دانشگاه‌ها، اساتید مدیریت ورزشی و متخصصان رسانه‌های ورزشی بودند. نمونه‌گیری به روش غیر تصادفی هدفمند و تا رسیدن به مرحله اشباع نظری انجام شد. داده‌­ها با استفاده از ماتریس میک­مک و توسط نرم‌افزار MicMac  مورد تحلیل قرار گرفتند. نتایج نشان داد که توسعه منابع مالی ورزش دانشجویی، توسعه منابع انسانی ورزش دانشجویی و توسعه منابع علمی ورزش دانشجویی بیشترین تاثیرپذیری را از رسانه‌های ورزشی دارند. همچنین نتایج ماتریس میک­مک نشان داد که شاخص‌های توسعه محیط حقوقی، توسعه محیط فرهنگی و توسعه محیط علمی در منطقه نفوذی، توسعه منابع انسانی و توسعه منابع مالی در منطقه پیوندی و توسعه اماکن ورزشی و زیرساخت‌ها در منطقه وابسته هستند. توسعه پایدار ورزش دانشجویی بدون توجه به رسانه‌ها و پتانسیل‌های مربوط به آن ممکن نخواهد بود و مدیران ورزش دانشگاهی باید توجه بیشتری به این امر داشته باشند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Interpretive Structural Model of Student Sports Development Through Media

نویسندگان [English]

  • maryam khajeh salehani 1
  • Hamid Ghasemi 2
  • Ali Asghar Doroudian 3
  • hasan khojasteh bagherzadeh 4
  • Shiva AzadFada 5

1 PhD.Student in Sport Management. Department of Physical Education, Faculty of Humanities, North Tehran Branch . Islamic Azad University, Tehran, Iran

2 Associate Professor, Department of Sport Management, Payame Noor University, Tehran, Iran

3 Assistant Professor, Department of Physical Education, Islamic Azad University, North Tehran Branch, Tehran, Iran

4 Associate Professor, Faculty of Radio and Television Production, Radio and Television University, Tehran, Iran.

5 Assistant Professor, Department of Physical Education, Islamic Azad University, North Tehran Branch, Tehran, Iran

چکیده [English]

The purpose of this study was to develop an interpretive structural model for the development of student sports through the media. The research employed a grounded theory approach with the Charmaz (structural-interpretive) methodology. Indicators of student sports development were identified via the media, and a model was constructed using interpretive structural modeling (ISM). The statistical population included university sports experts, sports management professors, and sports media specialists. Data collection was conducted using the MicMac matrix, and data analysis was performed with MicMac software.
The results indicated that the development of financial, human, and scientific resources for student sports is most significantly influenced by sports media. Moreover, the MicMac matrix analysis revealed that indicators such as the legal environment, cultural environment, and scientific environment in the influence area are dependent on certain factors. In contrast, the development of human resources and financial resources are in the transplant area, and sports facilities and infrastructure are in the region area.
The findings highlight that the sustainable development of student sports cannot be achieved without considering the role and potentials of the media. Therefore, university sports managers should pay greater attention to leveraging media and its related capabilities to foster comprehensive development.

کلیدواژه‌ها [English]

  • Student Sports
  • Sports Development
  • Physical Activity
  • Sports Media
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