الگوی ساختاری-تفسیری توسعه ورزش دانشجویی از طریق رسانه‌ها

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری، گروه تربیت بدنی، دانشگاه آزاد اسلامی، واحد تهران شمال، تهران، ایران

2 دانشیار گروه مدیریت ورزشی، دانشگاه پیام نور، تهران، ایران

3 استادیار گروه تربیت‌بدنی، دانشگاه آزاد اسلامی، واحد تهران شمال، تهران، ایران

4 دانشیار دانشکده تولید رادیو و تلویزیون، دانشگاه صداوسیما، تهران، ایران

5 استادیار گروه تربیت بدنی، دانشگاه آزاد اسلامی، واحد تهران شمال، تهران، ایران

چکیده

هدف از این تحقیق تدوین الگوی ساختاری-تفسیری توسعه ورزش دانشجویی از طریق رسانه‌ها بود. روش تحقیق حاضر گراندد تئوری با رویکرد چارمز یا رویکرد ساختاری - تفسیری  بود. شاخص‌های توسعه ورزش دانشجویی از طریق رسانه، شناسایی و با الگوی ساختاری - تفسیری اقدام به طراحی مدل شد. جامعه آماری این تحقیق شامل کلیه کارشناسان ورزش دانشگاه‌ها، اساتید مدیریت ورزشی و متخصصان رسانه‌های ورزشی بودند. نمونه‌گیری به روش غیر تصادفی هدفمند و تا رسیدن به مرحله اشباع نظری انجام شد. داده‌­ها با استفاده از ماتریس میک­مک و توسط نرم‌افزار MicMac  مورد تحلیل قرار گرفتند. نتایج نشان داد که توسعه منابع مالی ورزش دانشجویی، توسعه منابع انسانی ورزش دانشجویی و توسعه منابع علمی ورزش دانشجویی بیشترین تاثیرپذیری را از رسانه‌های ورزشی دارند. همچنین نتایج ماتریس میک­مک نشان داد که شاخص‌های توسعه محیط حقوقی، توسعه محیط فرهنگی و توسعه محیط علمی در منطقه نفوذی، توسعه منابع انسانی و توسعه منابع مالی در منطقه پیوندی و توسعه اماکن ورزشی و زیرساخت‌ها در منطقه وابسته هستند. توسعه پایدار ورزش دانشجویی بدون توجه به رسانه‌ها و پتانسیل‌های مربوط به آن ممکن نخواهد بود و مدیران ورزش دانشگاهی باید توجه بیشتری به این امر داشته باشند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Interpretive Structural Model of Student Sports Development Through Media

نویسندگان [English]

  • maryam khajeh salehani 1
  • Hamid Ghasemi 2
  • Ali Asghar Doroudian 3
  • hasan khojasteh bagherzadeh 4
  • Shiva AzadFada 5
1 PhD.Student in Sport Management. Department of Physical Education, Faculty of Humanities, North Tehran Branch . Islamic Azad University, Tehran, Iran
2 Associate Professor, Department of Sport Management, Payame Noor University, Tehran, Iran
3 Assistant Professor, Department of Physical Education, Islamic Azad University, North Tehran Branch, Tehran, Iran
4 Associate Professor, Faculty of Radio and Television Production, Radio and Television University, Tehran, Iran.
5 Assistant Professor, Department of Physical Education, Islamic Azad University, North Tehran Branch, Tehran, Iran
چکیده [English]

The purpose of this study was to develop an interpretive structural model for the development of student sports through the media. The research employed a grounded theory approach with the Charmaz (structural-interpretive) methodology. Indicators of student sports development were identified via the media, and a model was constructed using interpretive structural modeling (ISM). The statistical population included university sports experts, sports management professors, and sports media specialists. Data collection was conducted using the MicMac matrix, and data analysis was performed with MicMac software.
The results indicated that the development of financial, human, and scientific resources for student sports is most significantly influenced by sports media. Moreover, the MicMac matrix analysis revealed that indicators such as the legal environment, cultural environment, and scientific environment in the influence area are dependent on certain factors. In contrast, the development of human resources and financial resources are in the transplant area, and sports facilities and infrastructure are in the region area.
The findings highlight that the sustainable development of student sports cannot be achieved without considering the role and potentials of the media. Therefore, university sports managers should pay greater attention to leveraging media and its related capabilities to foster comprehensive development.

کلیدواژه‌ها [English]

  • Student Sports
  • Sports Development
  • Physical Activity
  • Sports Media

مراجع

Khaledian, M., Mostafaei, F., Samadi, M., Kia, F. (2013). The role of mass media in the development of sport. Communication Management in Sport Media, 1(2), 48-55.
azadfada, S., Droudian, A., zamani, S. (2021). The effect of marketing based on social networks on the intention of customers to buy products of sports brands with the mediating role of the brand's mental image and brand fascination. Communication Management in Sport Media, 8(4), 31-46. doi: 10.30473/jsm.2020.52745.1409
Ballard, M. Gray, M. Reilly, J. and Noggle, M. (2018). Correlates of game screen time among males:Bodty, Physical activity and other media use. Eating behaviors 10,pp. 161-167
Diepiribo, A. D. (2020). CHALLENGES OF THE ROLE OF MASS MEDIA ON UNIVERSITY SPORTS DEVELOPMENT AND PROMOTION IN SOUTH-SOUTH GEOPOLITICAL ZONE, NIGERIA. Journal Of The Nigerian Academy Of Education, 16 (2).
Ghasemi, H., Eftekhari, O. (2017). Investigation of Affected the Academic Sport Development Dimension by Mass media (The Case Study: Iran's Payam Noor Universities). Communication Management in Sport Media, 4(4), 23-34
Gulam Aafid (2017). Role of mass media in sports communication, International Journal of Advanced Educational Research ISSN: 2455-6157; Impact Factor: RJIF 5.12 www.educationjournal.org Volume 1; Issue 5; September 2016; Page No. 51-53
Home, John, (2005), Sport and te Mass Media in Japan, Sociology of Sport Journal, Volume 22, Number 4, December, PP: 415-432, Pub: HUMAN KINETICS.
Honeybourne, John; Hill, Michaeadl; Moors, Hellen, 2016, Physical Education and Sport, Stanly Thones2 nd Ed.
Kane, Mary Jo & Buysse, Jo Ann, (2015), Intercollegiate Media Guides as Contested Terrain: A Longitudinal Analysis, Sociology of sport Journal, 22, PP: 214-238, Human Kinetics, Inc.
Kriemadis, Athansios, (2017), Strategic Planning in Higher Education Athletic Departments, International Journal of Educational Management- vol 11- No 6.
LaGrant, B, Sergio M. Navarro, Jacob Becker, Hashim Shaikh, Irvin Sulapas, Theodore B. Shybut, (2021). Fellowship Training Is a Significant Predictor of Sports Medicine Physician Social Media Presence, Arthroscopy, Sports Medicine, and Rehabilitation, Volume 3, Issue 1, 2021, Pages e199-e204.
Lee, Francis, (2005), Spectacle and Fandom: Media Discourse in Two Soccer Events in Hong Kong, Sociology of Sport Journal, Volume22, Number 2, PP: 194-213, Pub: HUMAN KINETICS.
Llines, Montsrrat, (2019), The Contribution to and Effect of the Media on the Olympic Games, Thirty- eight years of lectures 1961-1998, International Olympic Academy (IOA), PP: 321-322.
Montemurro, A. Porcnik, P. Hedén, M. Otte. (2015). The influence of social media and easily accessible online information on the aesthetic plastic surgery practice: Literature review and our own experience. Aesthetic Plast Surg, 39 (2015), pp. 270-277
Sayyadi, A., Heydari, S., Bozorg Omid, M. (2017). Study the Role of Quartet of Media in Promotion of Sports Students. Communication Management in Sport Media, 4(2), 21-29.
Shekhawat, M., & Kansal, T. (2019). Role of media in promotion of sports. Indian Journal of Physical Education, Sports Medicine & Exercise Science, 19(2), 15-18
Um, J., Han, N., Grubic, T., & Ghalib, A. (2018). Aligning product variety with supply chain and business strategy. International Journal of Productivity and Performance Management.
zargarzadeh Esfahani, M., zamani, S., heidarian, E. (2022). Presenting a model of causal relationships between the amount of physical activity, the use of social networks and the individual's attitude about their body image with the moral behaviors of Islamic Azad University students. Communication Management in Sport Media, 9(4).

فایل ها

سابقه مقاله

  • تاریخ دریافت: 28 بهمن 1400
  • تاریخ بازنگری: 22 تیر 1401
  • تاریخ پذیرش: 07 مرداد 1401

هم رسانی

ارجاع به این مقاله

آمار