Document Type : Research Paper
Authors
1 Assistant Prof. in Physical Education Department, Islamic Azad University, North Tehran Branch, Tehran, Iran
2 Associate Prof. of Sport Management Department of Payam Noor University
3 Graduated in Master of Sciences, Physical Education Department, Islamic Azad University, North Tehran Branch, Tehran, Iran
Abstract
The purpose of this study was the content analysis of the most popular Iranian sports channels in Telegram social media. This research has been executed in descriptive method as the strategy, content analysis as the execution route, & library exploration as the data gathering. The statistical community in this research project is the three most popular sports channels with a membership criterion of more than 80,000 followers in these channels. “Varzesh3” Telegram channel with approximately 730,000 members, “90 program” Telegram channel with approximately 550,000 members, & “Tarafdari” Telegram channel with approximately 80,000 were selected as research samples. Encrypted sheets & encoded instructions Qasemi 1394 (after confirmation of validity & objectivity) were used as research tools. The results showed that "90 program" Telegram channel with 1616 news stories have the largest distribution of news among sports telegraph channels in a week. The most number of news is on Saturday with 483 news & the least number is on Wednesday with 356 news. Professional sport with 85.3 percent of the statistics has the highest frequency of news among the various components in all three channels. Football sports field with 93.4% owns the most frequent coverage of the various fields’ news. A significant difference in gender perspective was another finding of this study. Because 98.2% of the news is about men's sports & only 0.3% of the news is about women's sports. The last results indicated that 94.4% of the content are multimedia facilities like photos, videos & animations.
Keywords
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