Document Type : Research Paper
Author
Assistant Professor. Department of Sport Management, Karaj Branch, Islamic Azad University, Karaj, Iran.
Abstract
The purpose of this study was modeling the role of Ergonomy and Sportscape on Service Experience of Clients of Tehran E-sport Business with mediating of E- Word of mouth. The present study was applied in terms of purpose and in terms of descriptive-correlational data analysis method. The statistical population of the study was all people using E-sport clubs in the Tehran city who regularly exercised in these clubs for at least one year. According to the research objectives and based on PASS statistical software, the population size was 325 people who were selected sampling. The data gathering tool in this study were E- Word of mouth questionnaire of Gholipour et al (2018), Sportscape of Wakefield & Sloan (1995), Ergonomy of facilities of Akbari et al (2018), service experience of Pine & Gilmore (1998). The results showed that Sportscape factors related to E-sport clubs have a direct and indirect impact on the intention of clients to be present again through the moderating role of the E- word of mouth advertising. In addition, Ergonomy factors related to E-sport clubs have indirect impact on the intention of clients to be present again through the moderating role of the E- word of mouth advertising. Also, E- word-of-mouth advertising has an impact on the intention of customers to be present again.
Keywords
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