نقش فرآیندهای مدیریت دانش نوین در راهبرد مزیت رقابتی پایدار (مورد مطالعه، کارکنان رسانه‌های ورزشی در استان اصفهان)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکترای مدیریت منابع انسانی، دانشگاه سیستان و بلوچستان،زاهدان، ایران

2 دانشیار گروه مدیریت دولتی، دانشگاه سیستان و بلوچستان، زاهدان، ایران.

3 استاد گروه مدیریت دولتی، دانشگاه سیستان وبلوچستان، زاهدان، ایران.

چکیده

هدف از انجام این پژوهش بررسی نقش فرایندهای مدیریت دانش نوین در راهبرد مزیت رقابتی پایدار در بین کارکنان رسانه‌های ورزشی در استان اصفهان است. برای بررسی این مهم یک فرضیه اصلی و شش فرضیه جزئی شکل‌گرفته است که فرضیه اصلی به بررسی نقش فرایندهای مدیریت دانش نوین در مزیت رقابتی پایدار می‌پردازد؛ و فرضیات جزئی به نقش ابعاد فرایندهای مدیریت دانش نوین (شناسایی دانش- اهداف دانش شناختی- تولید دانش- ذخیره‌سازی دانش- اشتراک دانش- کاربرد دانش) در مزیت رقابتی پایدار می‌پردازد. تمامی فرضیات تائید شدند و میزان آن‌ها برای فرضیه اصلی و فرضیات فرعی به ترتیب برابر با 0.34 و 0.38، 0.41، 0.41، 0.38، 0.33، 0.40 است. پژوهش حاضر ازنظر هدف، از نوع کاربردی و برحسب نحوۀ گردآوری داده‌ها از نوع توصیفی- پیمایشی است. جامعۀ آماری این پژوهش کارکنان رسانه‌های ورزشی در استان اصفهان که حجم جامعه 580 نفر است. روش نمونه‌گیری تصادفی ساده است. حجم نمونه بر اساس جدول مورگان برابر با 231 نفر است. با افزایش یک واحدی در فرایندهای مدیریت دانش، مزیت رقابتی پایدار به میزان 0.34 واحد افزایش می‌یابد. اگر در سازمان نیاز به دانش احساس شود و متناسب با نیازهای جامعه و صنعت، دانش مورد نیاز شناسایی شود و در این زمینه هدفگیری شود و متناسب با آن استراتژی مناسب اتخاذ شود و دانش موردنیازتولید شود، سپس این دانش در حافظه سازمانی ذخیره شود و در معرض نیازمندان به آن دانش قرار گیرد و در نظر و عمل به کار بسته شود، اینگونه میتوان سازمان رسانه ای پیشرو داشت که در عرضه رقابت با سایر سازمان رسان های کشور دارای مزیت رقابتی باشد. هر سازمان متناسب با قرارگیریخود در بخش بومی باید بر روی سایر قسمتهای علمی،بر روی دانش بومی و منطقه ای خود تمرکز داشته باشد. دانش و استفاده مؤثر از آن و کسب سریع و استفاده از دانش جدید، تنها منبع منافع رقابتی پایدار است.

کلیدواژه‌ها

عنوان مقاله [English]

The Role of Modern Knowledge Management Processes in the Strategy of Sustainable Competitive Advantage (Case Study: Sports Media Staff of Isfahan Province)

نویسندگان [English]

  • Ehsan Namdar Joyami 1
  • Seyed Aligholi Rowshan 2
  • Noor Mohammad Yaghoubi 3
1 Ph. D. Student in Human Resources, Department of Public Administration, Sistan and Baluchestan University, Zahedan, Iran.
2 Associate Professor, Department of Public Administration, Sistan and Baluchestan University, Zahedan, Iran.
3 Professor, Department of Public Administration, Sistan and Baluchestan University, Zahedan, Iran.
چکیده [English]

The purpose of this research is to investigate the role of modern knowledge management processes in the strategy of sustainable competitive advantage among sports media staffs in Isfahan province. To investigate this, a major hypothesis and six partial hypotheses have been developed. The main hypothesis deals with the role of modern knowledge management processes in sustaining competitive advantage; and partial assumptions about the role of the dimensions of modern knowledge management processes (knowledge identification - the goals of cognitive science-knowledge production- Knowledge storage - Knowledge sharing - Knowledge use) in a sustainable competitive advantage. All assumptions were confirmed and their rates for the main hypothesis and sub-hypotheses are 0.34 and 0.38, 0.41, 0.41, 0.38, 0.33, 0.40 respectively. The present study is a descriptive-survey based on the purpose of data collection. The statistical population of this research is the sports media staff in Isfahan province with a population of 580 people. The sampling method is simple random. The sample size is 231 according to Morgan's table. By increasing one unit in knowledge management processes, the sustained competitive advantage will increase 0.34 units. If the organization needs to be knowledgeable and appropriate to the needs of the community and industry, identify the knowledge needed and target it, and adapt to that appropriate strategy and produce the required knowledge, then this knowledge will be stored in the enterprise memory and be exposed to those who need that knowledge and practice, and this can be the leading media organization that has a competitive edge in offering competition with other media organizations in the country. Each organization, according to its location in the local sector, should focus on other areas of science on its indigenous and regional knowledge. Knowledge and effective use of it and quick acquisition and use of new knowledge are the only sources of sustainable competitive advantage.

کلیدواژه‌ها [English]

  • Modern Knowledge Management Process
  • Sustainable Competitive Advantage
  • Leading Organization
  • Sports Media Staff

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سابقه مقاله

  • تاریخ دریافت: 16 آذر 1397
  • تاریخ بازنگری: 28 آذر 1397
  • تاریخ پذیرش: 07 دی 1397

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