Document Type : Research Paper
Authors
1 Ph. D. Student of Sport Management, Sari Branch, Islamic Azad University
2 Assistant Professor of Sport Management, Sari Branch, Islamic Azad University
Abstract
The purpose of this research was to study the effect of skill literacy and entrepreneurial orientation on the success of sport businesses. It was an apply research using descriptive survey method. The population of this study included of all entrepreneurs of sport businesses, including clubs, sports shops and sporting goods manufacturing industries throughout the country (n=11780). 384 people were selected as samples according to the cochran formula. To collect data three questionnaires were used including researcher made questionnaire of skilled literacy, entrepreneurial orientation of Hughes and Morgan (2007), business success of Halli et al (2005). Validity and reliability of the questionnaires were approved. To analyze data, the pearson statistical method and structural equation modeling technique were used by smart PLS 2. 0 software. So it can be concluded that skill literacy and entrepreneurial orientation have a significant effect on the success of sports businesses.
Keywords
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