Document Type : Research Paper
Authors
1 university urmia
2 Urmia university faculty member
Abstract
The purpose of this research is the influence of the media on the representation of equality, diversity and inclusiveness in sports. Therefore, an applied research with a qualitative approach, based on the Foundation's data method, is in accordance with the systematic approach of Strauss and Corbin. The method of data collection is the study of theoretical foundations and in-depth structured interviews with 10 sports management professors, managers and expert experts in connection with media management. The sampling method was continued in a targeted manner and until theoretical saturation. The validity of this research was checked and confirmed by the interviewees and then expert professors. In addition, in the current research, the within-subject agreement method was used to calculate the reliability of the conducted interviews. For data analysis, the continuous comparison method was used during three stages of open, central and selective coding with MaxQDA software. From the data analysis, 51 open codes, 16 core codes were extracted in 5 codes.
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