Modeling the effect of media and social networks on the tendency of the citizens of Kalat Nader to public sports with the mediating role of information technology

Articles in Press

Document Type : Research Paper

Authors

1 Assistant Professor, Department of Statistics, Payam Noor University, Tehran, Iran

2 Assistant Professor, Department of Physical Education, Payam Noor University, Tehran, Iran

3 Master's degree in Sports Media Management, Payam Noor University, Garmsar Center, Semnan, Iran

Abstract

This article was conducted with the aim of modeling the effect of media and social networks on the tendency of the citizens of Kalat Nader city towards public sports with the mediating role of information technology. The research method was descriptive correlation type with structural equation model. The statistical population of the research includes all men and women who were engaged in sports in public sports spaces and places in the city of Kalat Nader, in order to determine the sample size, since accurate statistics of the number of people participating in public sports activities in the city of Kalat Nader are available. Therefore, the last level of society is considered in Morgan's sampling table (384 people). The measurement tools included Naji et al.'s sports propensity questionnaire (2013), single social media and networks questionnaire (2014), and information and communication technology questionnaire by Mahmoudi (2014). In addition, the results showed that in the hypothesized model, all correlation coefficients and path coefficients of the model were statistically significant, and the medium of information technology in this model has a significant positive and indirect effect with an effect rate of 0.402. As a result, the media should act systematically with the help of new information technologies and put public sports in the top of their work in a principled and fundamental way, and sports experts should also cooperate in addition to publishing scientific findings in specialized media.

Keywords

Main Subjects

Communication Management in Sport Media

Articles in Press, Accepted Manuscript
Available Online from 09 June 2024

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History

  • Receive Date: 12 November 2023
  • Revise Date: 16 May 2024
  • Accept Date: 09 June 2024

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