Document Type : Research Paper
Authors
1 Assistant professor in sport management, Department of Sport Sciences, Faculty of Educational Sciences and Psychology, University of Sistan and Baluchestan, Zahedan, Iran
2 Ph.D. of Sport Management, Faculty of Sport Sciences and Health, University of Tehran, Tehran, Iran.
3 3. Assistant professor of sport management, Department of Sport Sciences Branch Shiraz, Islamic Azad University, Shiraz, Iran
Abstract
The aim of the present study was to investigate the effect of media consumption on pro-environmental behavior with the mediating role of environmental awareness among sports science students in Sistan and Baluchestan province. The method of this research was a descriptive-survey type and the statistical population was all sports science students of Sistan and Baluchistan province, 271 of whom were selected as a statistical sample using the cluster sampling method. The data collection tools include the standard media consumption questionnaires of Mahmoudian et al. (2015), Environmental awareness questionnaire of Si et al. (2022)
And the pro-environmental behavior questionnaire was Van and Dave (2022). Form and content validity were used to check the validity of the questionnaires. The reliability of the questionnaires was checked by Cronbach's alpha. The reliability of the questionnaires was checked by Cronbach's alpha and the values of 0.83, 0.95 and 0.87 were calculated for media consumption variables, environmental awareness and pro-environmental behavior, respectively.The data was analyzed through structural equation modeling using Lisrel. Structural equation modeling analyzes confirmed the suitability of the proposed model. The results indicated positive and direct effects of media consumption and environmental awareness on pro-environmental behavior. the positive and indirect effect of media consumption through environmental awareness on the pro-environmental behavior of sports science students was shown. According to the obtained results, one of the methods of persuading students to engage in extra-role behaviors for pro-environmental behavior is to improve and promote environmental awareness through the use of social and national media capacity.
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