Mehri Tabrizi Yeganeh; Mina Hakakzadeh; Mohsen Manoochehri Nejad
Abstract
The purpose of this study is to present a model of the role of media in investing and financing in the sports tourism industry. The research method is applied in terms of purpose and qualitative in terms of approach and the theme analysis has been used. For the field interview, the research participants ...
Read More
The purpose of this study is to present a model of the role of media in investing and financing in the sports tourism industry. The research method is applied in terms of purpose and qualitative in terms of approach and the theme analysis has been used. For the field interview, the research participants included university professors and managers of sports tourism (23 people). The sampling method was purposeful. Data were analyzed using continuous comparison method using MaxiCode Pro software. The results of content analysis showed that there are 4 organizing themes (motivational, educational, information and cultural) and 22 basic themes as dimensions of the role of media in investing and financing in the sports tourism industry. Also, by examining the frequencies of each of the organizing themes, it was found that the motivational and informational organizing theme is more frequent than the other themes. Given the prominent role of various media on the development of investment and financing in the sports tourism industry, solving its challenges should be one of the main goals of sports media development programs, which is recommended by the media. Benefit from the results of the present study.
Mohsen Maadi; Ali Mohammad Safania; abolfazl farahani; Hamid Ghasemi; Ali Asghar Doroudian
Abstract
Having an integrated communication marketing model prevents the creation of additional costs, wrong attitudes, and aimless investments in areas that have no meaningful effect on their performance and beneficiaries. The current research was conducted with the aim of identifying and validating effective ...
Read More
Having an integrated communication marketing model prevents the creation of additional costs, wrong attitudes, and aimless investments in areas that have no meaningful effect on their performance and beneficiaries. The current research was conducted with the aim of identifying and validating effective strategies on integrated marketing communications in physical education and sports in the Ministry of Education. The statistical population in the qualitative part included 16 experts of physical education and sports in the Ministry of Education in various departments of the deputy of physical education and health, public relations and experts of physical education of the ministry and professors of physical education faculties who have experience in teaching sports marketing in the field of physical education. Also, in the quantitative part of the statistical population, which consisted of 360 people, there are physical education teachers (whose education level was master's degree and above), sports management students in doctoral and master's degree and education experts. Qualitative part analysis was performed with Maxqda software version 2020, also quantitative part analysis (exploratory factor analysis and validation) was performed with SPSS software version 26 and AMOS structural equation model. The results showed that the strategies consist of 32 factors and four components of financing, promotion, training structure and identification of marketing methods. Also in the quantitative part the result of the exploratory factor analysis were confirmed and finally factor loads were higher than 0.4 which means that the quantitative model of the strategies had a good fit.
Sina Falahati; Mina Hakakzadeh; Mohamad PorRanjbar
Abstract
The purpose of this research was to design a model of the media's role in the institutionalization of sports activities in Iran's leisure time with an interpretative structural modeling approach. The current research is qualitative. At first, by using theme analysis, basic, organizing and comprehensive ...
Read More
The purpose of this research was to design a model of the media's role in the institutionalization of sports activities in Iran's leisure time with an interpretative structural modeling approach. The current research is qualitative. At first, by using theme analysis, basic, organizing and comprehensive themes were identified and then, an interpretive structural model was drawn. The present research community in two sections of thematic and structural interpretative analysis includes professors of sports management and sports media who have published researches in the field of leisure time sports and media (at least two researches) as well as managers and producers of sports media (sports network, sports radio and sports newspapers) that produced and edited programs in the field of leisure time. The measurement tool in the theme analysis section was a semi-structured interview and in the interpretive structural model section, it was a questionnaire.Two methods of theme analysis (Max QDI software) and Interpretive Structural Modeling (ISM)(Excel software) were used for data analysis.5 organizing themes and 28 basic themes have been identified for the role of the media in the institutionalization of sports activities in Iran's leisure time.The results showed that the subjects of culture-making" and "social" are highly dependent on other subjects and to be more precise, they are in the category of dependent variables. "Informative" and "educational"subjects also have a maximum guiding role and a weak dependence as independent variables. And the motivational content as a variable with minimal dependence and influence are in the category of autonomous factors.
Sport Communication
Amir Hossein Labbaf; Mohsen Vahdani
Abstract
This qualitative study investigates artificial intelligence dimensions in the field of sports science. Semi-structured interviews were conducted with 23 experts active in the fields of media and communication, artificial intelligence, and sports science through targeted and snowball sampling. Conducting ...
Read More
This qualitative study investigates artificial intelligence dimensions in the field of sports science. Semi-structured interviews were conducted with 23 experts active in the fields of media and communication, artificial intelligence, and sports science through targeted and snowball sampling. Conducting interviews continued until the data reached the theoretical saturation stage. The data extracted from the text of the interviews were analyzed using the theme analysis method. After analyzing and coding the data, three main themes including the opportunities of artificial intelligence in sports science (5 sub-themes and 23 concepts), the threats of artificial intelligence in sports science (6 sub-themes and 21 concepts) and the solutions of intelligence management synthetics were categorized in the field of sports science (8 sub-themes and 24 concepts). In total, the identified dimensions were categorized into 3 main themes, 19 sub-themes and 68 concepts. To empower professors, students, and university employees, it is suggested to hold artificial intelligence courses that include the functions and threats of this technology. In addition, the educational and research policies of universities should be reviewed based on the introduction of this technology.
Sports Media
Sepideh Yahyavi; Mojtaba Ahmadi; Amir Dana; Zayalabedi, Falah; Taher Bahlekeh
Abstract
This study aimed to examine the role of interactive media in promoting social justice within Iranian sports organizations. A qualitative research approach was employed utilizing thematic analysis. The participant group comprised academic experts in sports management, sports media, sports sociology, and ...
Read More
This study aimed to examine the role of interactive media in promoting social justice within Iranian sports organizations. A qualitative research approach was employed utilizing thematic analysis. The participant group comprised academic experts in sports management, sports media, sports sociology, and sports psychology (professors with a minimum of two to three research studies related to the subject) as well as senior managers from key sports organizations, including the Ministry of Sports and Youth, sports departments, and national sports federations. A total of 16 participants were selected through purposive sampling, with interviews conducted until theoretical saturation was achieved. Data collection was carried out using semi-structured interviews. The validity of the research instrument was evaluated based on the legal and academic credibility of the sample, expert assessments, and inter-coder agreement. Thematic analysis was employed to examine the findings. The extracted conceptual framework comprised six overarching themes, 14 organizing themes, and 42 basic themes. The identified thematic network delineated a multi-level model illustrating the relationship between interactive media and social justice. In this framework, education and technology form the foundation, media transparency is a key intermediary, social justice is pursued as the ultimate objective, and meritocracy . Ultimately, this model promotes a culture of social justice while enhancing the overall performance of sports organizations. Based on the study’s findings, it is recommended that sports organizations regularly evaluate employees’ educational needs and implement targeted training and technological development programs. Additionally, leveraging modern media can optimize human resource management processes and improve organizational efficiency.
Volume 3, Issue 3 , June 2016, , Pages 26-34
Abstract
Abstract:With the advent of Internet connected computer networks in the world today, the organization's website, the first point of impact is the relationship between users and service organization.The aim of this study was to compare the sports coverage on the websites of the provincial education with ...
Read More
Abstract:With the advent of Internet connected computer networks in the world today, the organization's website, the first point of impact is the relationship between users and service organization.The aim of this study was to compare the sports coverage on the websites of the provincial education with an emphasis on sport and gender component was Khbrdr 1393 .The research method was descriptive-type strategy, that content analysis was performed with purpose. The study population, website administration, education and the provinces 31 websites that were used for the sampling of the entire procedure.To collect information on the reliability of the formula coding sheet researcher Scott 0/8 respectively. Validity of this tool by 5 experts in the field of sport management content analysis was confirmed. Data using descriptive statistics and Pearson chi-square test software 19spss were analyzed.Results showed that the content of the website of the Education provinces in terms of the components of the exercise (training 62.7%, universal 4%, winning 12.7%, professional 1.6%), gender (boys 42.9%, females 23.7 %), of the event, the type of content, of bias the difference was statistically significant.Considering the findings to the Ministry of Education recommended to the sport for all of women's sports and effort necessary to take action.
Sayedeh Fatemeh Rezvani; saadat allah salehi
Volume 2, Issue 1 , November 2014, , Pages 36-41
Abstract
This study concerns evaluating informative roles, social participation, education and culturization of Navad TV program from the viewpoint of Isfahan people. The population of this study comprised those Esfhani people watching Navad program. Based on Morgan table, 384 subjects were selected by purpose-based ...
Read More
This study concerns evaluating informative roles, social participation, education and culturization of Navad TV program from the viewpoint of Isfahan people. The population of this study comprised those Esfhani people watching Navad program. Based on Morgan table, 384 subjects were selected by purpose-based method. A researcher-composed questionnaire was employed as the instrument of the study. The given questionnaire was consisted of 42 questions in 4 factors such as Informative Roles, social participation, education and culturization. The expert panel approved the content validity of the questionnaire. A pilot study was conducted to determine the reliability of the study by means of Cronbach's Alpha. It was 0.90. SPSS software was employed to conduct both descriptive and inferential statistics of the research with a significance level of P
Sara Keshkar
Volume 1, Issue 4 , September 2014, , Pages 49-54
Abstract
Purpose of this research was to investigate the correlation between studying public or scientific sport journals among Allameh Tabataba'I university students regarding to sexuality, education and age and comparing them in these characteristics.The method of this research was descriptive-survey. The population ...
Read More
Purpose of this research was to investigate the correlation between studying public or scientific sport journals among Allameh Tabataba'I university students regarding to sexuality, education and age and comparing them in these characteristics.The method of this research was descriptive-survey. The population were students of Allameh Tabataba'I university students (N= 17000) and the sample size using Morgan sampling table was determined 378 samples. The sampling method used in this research was clustering and convenience sampling method. The research tool was a questionnaire prepared by authors which its validity was approved by 16 experts in sport management and communication field. It's reliability (α=0.80) was suitable. Results showed that there was a positive correlation between education levels and sexuality with the kind of journals students choose to study but there was no correlation between sport background and also the field of study with the kind of journals students study.