Sport Communication
Hossein Karim Abbas
Abstract
The purpose of this research was to determine the effect of perceived social responsibility on brand equity with the mediating role of team identification and online community identification in Iraqi Naft al-Wasat futsal team fans. The present research was applied in terms of objective and in terms of ...
Read More
The purpose of this research was to determine the effect of perceived social responsibility on brand equity with the mediating role of team identification and online community identification in Iraqi Naft al-Wasat futsal team fans. The present research was applied in terms of objective and in terms of method was of correlation type. The statistical population of the research was formed by the fans of Iraq's Naft al-Wasat futsal team who were members of online virtual groups or online fan communities. According to Mueller's optimal sample size rule, 277 fans participated in the research as a sample. The data collection tool was Kim and Manoli's (2022) standard questionnaires of perceived social responsibility, team identification, online community identification and brand equity. Variance based structural equation model was used to analyze the data. The results of the research showed that perceived social responsibility has a positive and significant effect on brand value (β=0.322), team identification (β=0.652) and online community identification (β=0.695). Also, team identification (β=0.315) and online community identification (β=0.311) have a positive and significant effect on brand equity. Finally, the perceived social responsibility has a significant effect on the brand equity with the mediating role of team identification and online community identification in Naft al-Wasat futsal team fans (β=0.422). According to the results of the research, managers of team can increase their level of social responsibility to improve their brand value and strengthen the fans' team identification and fans' identification in the club's online communities.
Aminreza Bakhshi Chenari; Shirin Zardoshtian; Hossein Mohammadi Jame
Abstract
The purpose of this study was to review the experiences of sports diplomacy in selected countries and compare them with Islamic Republic of Iran. The method of this study is descriptive-analytical which according to the type of study, George Berdy comparative study method was used. Countries surveyed ...
Read More
The purpose of this study was to review the experiences of sports diplomacy in selected countries and compare them with Islamic Republic of Iran. The method of this study is descriptive-analytical which according to the type of study, George Berdy comparative study method was used. Countries surveyed in the comparative research section include USA, Germany, France, Japan, United Kingdom and Islamic Republic of Iran. The reason for selecting the countries mentioned is their successful activities and proper organization as the leading countries in the field of sports diplomacy. Information from these countries was gathered through searches of websites, scientific articles, and research inside and outside of Iran, related books, documents, and evidences. It was also collected through interview with diplomats, professors, experts and stakeholders in the field of sports diplomacy in Iran. The statistical population of the study consisted of senior political-sport managers of the country who had managerial and executive records in the field of sport and politics. The statistical sample consisted of 12 elites who were selected by available sampling and snowball method. The result showed that in the leading countries in the field of sports diplomacy, many activities were carried out at macro level, which were classified into three categories of active sports diplomacy institutions, sports diplomacy priorities and measures taken to enhance this diplomacy. The situation of Iran sports diplomacy indicates that there is no proper planning and policy making with the approach of sports diplomacy in the country. Therefore, it could be declared that since the determination of each country's foreign policy is influenced by many variables, the Islamic Republic can use sports diplomacy as a facilitating tool for foreign policy implementation by modeling successful countries.
Sohaib Ahmadi; Shirin Zardoshtian
Abstract
The purpose of this study was to examine the relationship between servant leadership style on improving occupational performance with emphasis on the mediating role of staff empowerment among sports and youth departments in Kermanshah province. The statistical population of the research was all ...
Read More
The purpose of this study was to examine the relationship between servant leadership style on improving occupational performance with emphasis on the mediating role of staff empowerment among sports and youth departments in Kermanshah province. The statistical population of the research was all employees of sport and youth departments in Kermanshah province (228 People) that according to Morgan table, 140 people were randomly selected as statistical sample. The instruments were three questionnaires including Peterson servant leadership (2003), spreader empowerment (1992), and Paterson’s Job Performance (1992). To analyze the data, SPSS23 and SMART PLS 3. 2. 7 software were used. The findings showed that the servant leadership has significant effect on improving staff occupational performance directly and indirectly through mediating role of staff empowerment. Therefore, it is recommended to managers to empower their staff using the features of servant leadership such as service, kindness, trust and humility in order to improve their performance.
Samaneh Almasi; Shirin Zardoshtian
Abstract
Management information system can help administrators To obtain the best decisions based on current and past information. Providing classified information as well as information needed for decision making. The purpose of this paper is to design a management information system (MIS) in the Sports Events ...
Read More
Management information system can help administrators To obtain the best decisions based on current and past information. Providing classified information as well as information needed for decision making. The purpose of this paper is to design a management information system (MIS) in the Sports Events section (Professional and Championship) For sports and youth administrations as a web-based system. This study is a qualitative study using content analysis. The data collection process consists of 15semi-structured interview with managers and staff of the General Directorate of Sports and Youth administration of west of the country. Sampling is purposeful. Data analysis was carried out simultaneously by collecting data and analyzing qualitative content. The results of the data analysis led to the extraction of 12 main modules with their sub-sets. The sporting event section requires coordination and decision making in large scale , because its nature is holding competitions and sports events at different levels of national, international and global that we can help in organizing quality competitions and sports events, thus saving time and money with the help of a web-based management information system.
Javad Karimi; Shirin zardoshtian; Maryam Hosseini
Abstract
The purpose of this research is to study the effect of Information and communication technology and strategic thinking on the implementation of knowledge management. The research method is descriptive survey and it is one type of applied research. The population of this study is included of all the experts ...
Read More
The purpose of this research is to study the effect of Information and communication technology and strategic thinking on the implementation of knowledge management. The research method is descriptive survey and it is one type of applied research. The population of this study is included of all the experts who work at sport and youth administrations of west of Iran. Using Morgan table and random sampling, 175 people were selected as samples. For data collection three questionnaires including Researcher made information and communication Technology, strategic thinking monavaryan et al (1391), and knowledge management Lawson (2003) were used. Validity and reliability of the questionnaire were confirmed. To analyze data, structural equation modeling (SEM) and path analysis by the LISREL software have been used. The results showed that standard coefficient between information and communication Technology and implementation of knowledge management is equal to 0/52 and between two variables of strategic thinking and implementation of knowledge management is equal to 0/37.So it could be concluded that information and communication Technologyand strategic thinking would affect implementation of knowledge management
Shirin Zardoshtian; Homayoon Abbasi; saeed khanmoradi
Volume 5, Issue 2 , February 2018, , Pages 41-54
Abstract
The purpose of this study was the effect of media literacy on entrepreneurship capabilities with the mediator role of information literacy in students of sport sciences. The methodology was descriptive survey. The population was all students of sport sciences in Kermanshah (Razi university, Azad university, ...
Read More
The purpose of this study was the effect of media literacy on entrepreneurship capabilities with the mediator role of information literacy in students of sport sciences. The methodology was descriptive survey. The population was all students of sport sciences in Kermanshah (Razi university, Azad university, PayameNoor university) (1000 people). The Sample was Inappropriate classroom accident and we We chose 400 people. instruments of the study were made Researcher questionnaires of media literacy and information literacy and there is Standard questionnaires, entrepreneurship capabilities of zandi (2013). Reliability and validity of the questionnaires were verified by first and second rank confirmatory factor analysis with LISREL software and CR and AVE values. Analysis of data was performed by using Structural Equation Modeling (SEM) in two parts, the measurement model and structural section. The results showed that there was a positive and significant direct effect between media literacy and information literacy. There was also a positive and significant direct effect between media literacy and Successfulness, creativity, risk taking and tolerance of ambiguity and there was positive and significant direct effect between media literacy and entrepreneurship capabilities. Finaly Media literacy has a positive and significant effect through the mediating variable of information literacy on success, creativity, risk taking and tolerance of ambiguity. students of sport sciences should upgrade information literacy by media literacy in order to it rise entrepreneurial capabilities.
Shirin Zardoshtian; shahrouz ghayebzadeh; salman jafari; Shamsodin Tabrizchi
Volume 5, Issue 1 , February 2018, , Pages 51-62
Abstract
The aim of this research was recognition of some obstacles in using information technology for youth and sports offices in Ardabil Province. The purpose of the research was an applied one and in terms of data collection, descriptive - analytical method conducted in the field type. The statistical ...
Read More
The aim of this research was recognition of some obstacles in using information technology for youth and sports offices in Ardabil Province. The purpose of the research was an applied one and in terms of data collection, descriptive - analytical method conducted in the field type. The statistical population was all of the managers, deputies and Employees at the Youth and Sport offices of Ardabil Province, that Morgan sample table and using a random sampling, 115 persons were selected as sample. The instrument which had been used for measuring data was researcher- made questionnaire that the validity of questionnaire was verified by using comments of experts in sport management and the reliability of the total questionnaire was found to be (α = 0.89) according to Chronbach’s alpha. in order to analyze the data, Descriptive statistics were used for data analysis; and factor analysis was used to determine the importance of each factor and Friedman Test (for rating) are used. The results of the research show that cultural-educational obstacles, individual obstacles, technical obstacles, organizational management and planning obstacles and economical obstacles respectively have the most effect on using IT in youth and sport offices in Ardabil. Holding meetings, attracting experts of sport management with full knowledge about using IT and encourage personals to learn and use information technology are some strategies to improve information technology in the alleged offices level.
Volume 4, Issue 2 , February 2017, , Pages 13-20
Abstract
Due to the effect of exercise on various aspects of personal and social life and its development at both the national importance and role of the media in this regard, The present study sought to investigate the role of mass media in the tendency for women Kermanshah province to examine the sport. The ...
Read More
Due to the effect of exercise on various aspects of personal and social life and its development at both the national importance and role of the media in this regard, The present study sought to investigate the role of mass media in the tendency for women Kermanshah province to examine the sport. The samples consisted of 1,500 women constitute Kermanshah. Morgan sample table and the floor using a random sampling, 306 students were selected as sample. The research method was descriptive - survey and data collection tools, questionnaires SADEGHIAN (1390) has been with 84/0 reliability. To analyze the data, t test range and with the help of spss software was used. The results showed, the role of the media in informing the public on the health benefits of exercise, physical and mental health, learning about the sport, informing about the right places sport, positive attitude change and positive attitude was Are good sport for women Kermanshah