The Effect of Media Literacy on Entrepreneurship Capabilities with the Mediator Role of Information Literacy in Students of Sport Sciences

Document Type : Research Paper

Authors

1 Assistant Professor of Sport Management, Faculty of Sport Sciences, Razi University

2 Assistant Professor of Sport Management, Faculty of Physical Education& sport sciences, Razi University, Kermanshah, IRAN

3 PhD student of sport management, Razi University Kermanshah, IRAN

Abstract

The purpose of this study was the effect of media literacy on entrepreneurship capabilities with the mediator role of information literacy in students of sport sciences. The methodology was descriptive survey. The population was all students of sport sciences in Kermanshah (Razi university, Azad university, PayameNoor university) (1000 people). The Sample was Inappropriate classroom accident and we We chose 400 people. instruments of the study were made Researcher questionnaires of media literacy and information literacy and there is Standard questionnaires, entrepreneurship capabilities of zandi (2013). Reliability and validity of the questionnaires were verified by first and second rank confirmatory factor analysis with LISREL software and CR and AVE values. Analysis of data was performed by using Structural Equation Modeling (SEM) in two parts, the measurement model and structural section. The results showed that there was a positive and significant direct effect between media literacy and information literacy. There was also a positive and significant direct effect between media literacy and Successfulness, creativity, risk taking and tolerance of ambiguity and there was positive and significant direct effect between media literacy and entrepreneurship capabilities. Finaly Media literacy has a positive and significant effect through the mediating variable of information literacy on success, creativity, risk taking and tolerance of ambiguity. students of sport sciences should upgrade information literacy by media literacy in order to it rise entrepreneurial capabilities.

Keywords

References

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Communication Management in Sport Media
Volume 5, Issue 2 - Serial Number 18
February 2018
Pages 41-54

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History

  • Receive Date: 05 September 2017
  • Revise Date: 18 November 2017
  • Accept Date: 28 January 2018

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