Shirin Zardoshtian; Homayoon Abbasi; saeed khanmoradi
Volume 5, Issue 2 , February 2018, , Pages 41-54
Abstract
The purpose of this study was the effect of media literacy on entrepreneurship capabilities with the mediator role of information literacy in students of sport sciences. The methodology was descriptive survey. The population was all students of sport sciences in Kermanshah (Razi university, Azad university, ...
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The purpose of this study was the effect of media literacy on entrepreneurship capabilities with the mediator role of information literacy in students of sport sciences. The methodology was descriptive survey. The population was all students of sport sciences in Kermanshah (Razi university, Azad university, PayameNoor university) (1000 people). The Sample was Inappropriate classroom accident and we We chose 400 people. instruments of the study were made Researcher questionnaires of media literacy and information literacy and there is Standard questionnaires, entrepreneurship capabilities of zandi (2013). Reliability and validity of the questionnaires were verified by first and second rank confirmatory factor analysis with LISREL software and CR and AVE values. Analysis of data was performed by using Structural Equation Modeling (SEM) in two parts, the measurement model and structural section. The results showed that there was a positive and significant direct effect between media literacy and information literacy. There was also a positive and significant direct effect between media literacy and Successfulness, creativity, risk taking and tolerance of ambiguity and there was positive and significant direct effect between media literacy and entrepreneurship capabilities. Finaly Media literacy has a positive and significant effect through the mediating variable of information literacy on success, creativity, risk taking and tolerance of ambiguity. students of sport sciences should upgrade information literacy by media literacy in order to it rise entrepreneurial capabilities.
saeed khanmoradi; Hossein Eydi; Akram GhobadiYeganeh
Volume 3, Issue 1 , December 2015, , Pages 41-51
Abstract
The purpose of this study was investigating and comparing of online services and Web marketing in Iranian, Germany and the UK soccer clubs. The research method was descriptive- Analytical. The statistical Population included official website of the Iranian premier League soccer clubs (16 teams), German ...
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The purpose of this study was investigating and comparing of online services and Web marketing in Iranian, Germany and the UK soccer clubs. The research method was descriptive- Analytical. The statistical Population included official website of the Iranian premier League soccer clubs (16 teams), German Bundesliga (18 teams) and UK Premier League (20 teams) in the 2015-2014 season. The sample was equal to society and include 54web site. The research tools was a check list developed by researcher that sports management experts had confirmed its validity and reliability were achieved through editors reliability. For data analysis, descriptive statistics (percentage, average, standard deviation) and inferential statistics (k-s, Spearman correlation coefficient and Friedman test) were used. The results show that Iranian club's web site compared with clubs in Germany and Britain had lowest average in online services (9/37) and web marketing (1/43). The most important strengths and weaknesses of the Iran Premier League became clear in this regard. Also, Malavan club had highest ratings average in providing online services (11/40) and Tractor club had the highest ratings average in web marketing (11/67). Also, there was a significant relationship between online services and web-based marketing in the UK Premier League. Conclude that Iranian soccer clubs must make more effort in online marketing and services to reduce the gap between themselves and European countries.