Sports Media
seyede safora sharifi; seyyedmohammad kashef; tofig davari
Abstract
The purpose of this research is the influence of the media on the representation of equality, diversity and inclusiveness in sports. Therefore, an applied research with a qualitative approach, based on the Foundation's data method, is in accordance with the systematic approach of Strauss and Corbin. ...
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The purpose of this research is the influence of the media on the representation of equality, diversity and inclusiveness in sports. Therefore, an applied research with a qualitative approach, based on the Foundation's data method, is in accordance with the systematic approach of Strauss and Corbin. The method of data collection is the study of theoretical foundations and in-depth structured interviews with 10 sports management professors, managers and expert experts in connection with media management. The sampling method was continued in a targeted manner and until theoretical saturation. The validity of this research was checked and confirmed by the interviewees and then expert professors. In addition, in the current research, the within-subject agreement method was used to calculate the reliability of the conducted interviews. For data analysis, the continuous comparison method was used during three stages of open, central and selective coding with MaxQDA software. From the data analysis, 51 open codes, 16 core codes were extracted in 5 codes.
Sports Media
Samer Jassim Oudeh; Seyyed Mohammad Kashef; Roghayeh Sarlab; Osman Mahmoud Shehazahe
Abstract
the aim of the present research was to provide an understanding of the context of media convergence in Iraqi sports and to present its conceptual framework. The purpose of this research was to present the conceptual framework of media convergence in sports in Iraq based on the structural-interpretive ...
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the aim of the present research was to provide an understanding of the context of media convergence in Iraqi sports and to present its conceptual framework. The purpose of this research was to present the conceptual framework of media convergence in sports in Iraq based on the structural-interpretive analysis of key factors. The research method is based on structural-interpretive quantitative qualitative mixed type. The statistical population includes all people who are experts and knowledgeable about the research topic in two sections: scientific experts (professors and university researchers focused on the media environment of sports) and executive experts (managers and experts of organizations in the field of media integration in the field of sports). includes The sampling method was purposeful. The basis of sample estimation was based on the sufficient number for interpretive structural method (10 to 30 experts) and the sample of this research was 19 people. The research tool was a questionnaire for pairwise comparison of variables, which was extracted from the qualitative section. The validity of the tool was evaluated and confirmed through the content validity and model validation indices in the Micmac software. 9 key variables included 30 components in their subset and were determined at 4 levels (respectively, environmental context, media convergence system, media convergence axes and functions of media convergence). Also, based on the results of the interpretive structural matrix; The challenges of media convergence, drivers of media convergence and interventions of media convergence in the stimulating area,
Sport Advertising
seyyedmohammad kashef; zahra Alipour; mir hasan seyyed amery
Abstract
This study examines the impact of the Persepolis Club logo color change on fan loyalty using the AIDA model. The main objective is to analyze how this change affects fans’ emotions and reactions and how it relates to their loyalty towards the team. For this purpose, 500 questionnaires were collected ...
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This study examines the impact of the Persepolis Club logo color change on fan loyalty using the AIDA model. The main objective is to analyze how this change affects fans’ emotions and reactions and how it relates to their loyalty towards the team. For this purpose, 500 questionnaires were collected from Persepolis fans at the Tabriz Islamic Art University in Tabriz and the data was analyzed using Structural Equation Modeling (SEM) in Smart PLS software. The results show that the color change of the logo is effective in attracting the attention and interest of the fans and promoting a strong emotional bond between the supporters and the team. Furthermore, the results show that choosing appropriate colors can significantly increase fan engagement and loyalty. However, this study acknowledges limitations, such as focusing exclusively on certain colors and not considering other logo design elements. Future research could explore the impact of additional design elements and different color variations on fan loyalty. These findings provide valuable insights for sports managers aiming to enhance their marketing and communication strategies through effective logo designs.
eskandar hoseinpoor; morad ali niazipoor; seyed mohammad kashef; godratolah bagarei; yosef mangashti
Volume 2, Issue 1 , November 2014, , Pages 10-17
Abstract
The present study concerns the impact of social media on violence and hooliganism in Iranian first class football league and FA Cup spectators in the 2011 and 2012. At first, the instrument was validated by the experts and its reliability was also calculated in a pilot study with 25 subjects (r ...
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The present study concerns the impact of social media on violence and hooliganism in Iranian first class football league and FA Cup spectators in the 2011 and 2012. At first, the instrument was validated by the experts and its reliability was also calculated in a pilot study with 25 subjects (r =0.91). Because of special conditions and limitations, a total of 100 football fans who had at least one previous sport hooliganism history (everybody were arrested more than once by the Police was) were randomly selected from among those who answered the questionnaire. The KMO test was used to investigate the suitability of elements for socialization process which was followed by the GAMA test and C coefficient to assess the likely correlations. The results showed a significant correlation between the degree of media impact on spectators and the hooligan behavior (P.
Volume 1, Issue 4 , September 2014, , Pages 32-43
Abstract
Amplifying sports papers as a media to portray champions, women’s sports, sports industry, cultural and behavioral aspects of viewers and fans and such are crucial issues in sports. The purpose of this paper is to study the social factors that influence tendency to read sports papers. It deploys ...
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Amplifying sports papers as a media to portray champions, women’s sports, sports industry, cultural and behavioral aspects of viewers and fans and such are crucial issues in sports. The purpose of this paper is to study the social factors that influence tendency to read sports papers. It deploys qualitative research method with survey conducted as a field study. Statistical population consisted of every citizen with the age of 20 or above located in Urumia who has finished high school and 368 samples were studied with multistage sampling. A self-administered questionnaire was used with the reliability being tested via test-retest method (r=0.77). Factor analysis test and one-way analysis of variance as well as Pearson correlation coefficient were applied to analyze data. Findings showed that there is a positive and significant relation between sense of responsibility and reading paper (sig= 0.000, f=11.27), collaboration (sig=0.003, f=3.42), trusting papers (sig=0.000, f=6.025), utilizing other tools (sig=0.000, f=4.58) and sense of playing role in own fat (sig=0.000, f=6.145) with extent of reading papers. Hence, sports papers should consider these factors in order to attract more readers.