Document Type : Research Paper
Authors
1 Ph.d student of sports management, Urmia University
2 Professor of Sports Management, Urmia University, Iran.
3 Assistant Professor of Sports Management, Urmia University, Urmia, Iran.
4 Assistant Professor of Sports Management, Urmia University, Urmia, Iran
Abstract
the aim of the present research was to provide an understanding of the context of media convergence in Iraqi sports and to present its conceptual framework. The purpose of this research was to present the conceptual framework of media convergence in sports in Iraq based on the structural-interpretive analysis of key factors. The research method is based on structural-interpretive quantitative qualitative mixed type. The statistical population includes all people who are experts and knowledgeable about the research topic in two sections: scientific experts (professors and university researchers focused on the media environment of sports) and executive experts (managers and experts of organizations in the field of media integration in the field of sports). includes The sampling method was purposeful. The basis of sample estimation was based on the sufficient number for interpretive structural method (10 to 30 experts) and the sample of this research was 19 people. The research tool was a questionnaire for pairwise comparison of variables, which was extracted from the qualitative section. The validity of the tool was evaluated and confirmed through the content validity and model validation indices in the Micmac software. 9 key variables included 30 components in their subset and were determined at 4 levels (respectively, environmental context, media convergence system, media convergence axes and functions of media convergence). Also, based on the results of the interpretive structural matrix; The challenges of media convergence, drivers of media convergence and interventions of media convergence in the stimulating area,
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