Research Paper
Yaguob Badri Azarin; Sajjad Pashaie; Vahid Hafezi; Hasan Fateh
Volume 5, Issue 3 , July 2018, Pages 15-26
Abstract
At the beginning of the third millennium, a new era has experienced the world of sports. Successful clubs are always looking for thods and tools as competitive advantages and for continuous improvement and improvement. One of these tools is customer relationship management, which is ...
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At the beginning of the third millennium, a new era has experienced the world of sports. Successful clubs are always looking for thods and tools as competitive advantages and for continuous improvement and improvement. One of these tools is customer relationship management, which is nowadays titled Electronic Customer Relationship Management(E-CRM) with the development of technology and communications. The purpose of this study was, analysis the mediating role of quality of ticket sale electronic services the performance of E-CRM of League Football matches of Iran. The research method is descriptive survey. The population of this research is spectators of sports events. For data collection was used, Al Momanyi and Nor (2009) a questionnaire. The results of hypothesis testing can be software SMART-PLS and using the t test and path analysis (B), respectively. The results showed; there is direct communication between (ease of use, usability, joy of Service) with E-CRM performance, also a significant and positive impact mediating role of quality of electronic services the effect of service (ease of use, usability, joy of service), the performance of E-CRM, was confirmed. So it can be concluded, E-CRM as a strategy, software, process and should have a special place in the sports industry in Iran. Although there are the problems in the implementation of infrastructure, but the basic conceptual models can be being Good starting point for operation of electronic customer relationship management (E-CRM) in clubs.
Research Paper
Ali Karimi Firozjaei; Payman Araghi Yazdanparast
Volume 5, Issue 3 , July 2018, Pages 27-38
Abstract
Sports newspapers are one of the most important written media in a society. Since a newspaper title depicts a general picture of an event and its relative significance and categorization and accordingly creates an insight for the readers, most people get a glimpse at the latest tittles in newspapers ...
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Sports newspapers are one of the most important written media in a society. Since a newspaper title depicts a general picture of an event and its relative significance and categorization and accordingly creates an insight for the readers, most people get a glimpse at the latest tittles in newspapers and magazines. In most cases, linguistic intuition and awareness of literal meaning of words in sentences and phrases helps us to comprehend the specific Language used in the related sport. The methodology in this research is of a descriptive-analytical identity. The titles in the Tehran derbies between Persepolis and Esteghlal have been selected methodically and are analyzed based on Van Leeuwen social Actor network table. The main questions raised in this study include how the writers have selected the titles based on Linguistic approaches and what social, cultural and ideological factors lie beneath them. The findings show that titles feature covertness in a Language according to semantic components such as exclusion, inclusion and their subcategories and reflect sociological and ideological characteristics.
Research Paper
Rasool Nazari; Fariba Rafei Dehkurdi
Volume 5, Issue 3 , July 2018, Pages 39-48
Abstract
The purpose of this study is to improve the organizational commitment among the staff of the sports media through organizational justice and job satisfaction. A sample of this study consisted of all the employees of the sports organizations in Isfahan (150=N). The tool of the ...
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The purpose of this study is to improve the organizational commitment among the staff of the sports media through organizational justice and job satisfaction. A sample of this study consisted of all the employees of the sports organizations in Isfahan (150=N). The tool of the research includes the organizational justice questionnaire of Niehoff (1993), job satisfaction questionnaire of Brown (1993) and finally the standardized questionnaire of Allen and Meyer (1991) with Chronbach Alpha (0.90, 0.82 and 0.92), respectively. To analyze the data, there has been used the route analysis through structural equation modeling. The results showed that the organizational justice has the effective role on job satisfaction and organizational commitment. In general, the model of the role of organizational justice on job satisfaction and organizational commitment among staff of sports organizations gained considerable fit. So, it can be stated that the lack of the organizational justice in any institution leads to the lack of commitment in the staff toward their organization and the lack of the job satisfaction among them. Managers, before any decision should be informed about the organizational justice in order to avoid problems within the organization.
Research Paper
Morteza Rezaei Soufi; Ali Akbar Khasseh; Ali Khasseh
Volume 5, Issue 3 , July 2018, Pages 49-62
Abstract
Using scientometric techniques, this paper tries to examine the position of Iranian sport sciences researches in Web of Science during time span 2000-2016. This research uses scientometric techniques. Documents indexed in Web of Science comprises the population of the current study. Findings ...
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Using scientometric techniques, this paper tries to examine the position of Iranian sport sciences researches in Web of Science during time span 2000-2016. This research uses scientometric techniques. Documents indexed in Web of Science comprises the population of the current study. Findings revealed that during 2000-2016, a total of 615 articles were in the field of sport science in Web of Science. On the other hand, results indicated that Rahnama N is the most productive scientist, Sadeghi H is the most cited researcher, and Sadeghi H owns the highest h-index. Iranian authors of sport sciences have many collaborative articles with their counterparts in USA, Canada, and England, respectively. Moreover, “Exercise”, “Training”, and “Muscle” are the most frequent words in Iranian sport sciences researches. Generally, scientific productions in the field of sport sciences show a significant increase from 2000 onwards. The content analysis of Iranian sports sciences researchers revealed that the majority of articles are about the impact of exercise on body systems, rehabilitation issues, and movement analysis.
Research Paper
Rasol Moradi Hezari; Ensiye Fardi
Volume 5, Issue 3 , July 2018, Pages 63-76
Abstract
The aim of this study was to investigate the extent of the effect of social identity, valid foreign sports brands on the consumer behavior of the customers. The present research were done in terms of the application purpose and for collection-description. Statistical research community as well as external ...
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The aim of this study was to investigate the extent of the effect of social identity, valid foreign sports brands on the consumer behavior of the customers. The present research were done in terms of the application purpose and for collection-description. Statistical research community as well as external customer's authentic sports brands (NIKE, ADIDAS & PUMA) was in Tehran and statistical samples were selected for random cluster. The questionnaire was made after the investigator also confirmed its formal validity and content by teachers as well as the reliability of its inner using cronbach's alpha (0.89) was used. On the statistical methods were used of factor analysis and factor analysis of Testaments and structural equations testing and regression. The results showed that the optimal fit indices, and represents the approved model. According to the results of the social identity of the fitted authentic brands of consumer behavior on foreign sports customers. Regression results also showed that social identity is a good predictor of the brand to the consumer's behavior variables. The results indicate that social identity are the factors influencing on consumer behavior of customer is the perception customer's in order to use brand. Therefore, brand with strong identity, origin and formation of long-term relationships and the company's customer and consumer behavior will affect their customers.
Research Paper
Hossein Kordlu; Ali Reza Elahi
Volume 5, Issue 3 , July 2018, Pages 77-88
Abstract
This study aims to determine questionnaire standardize (validity and reliability) of word of mouth advertising in sport. The population of study includes all costumers of bodybuilding in Ilam’s that have one year attendance in this clubs. The sample consisted of 194 individuals according to the ...
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This study aims to determine questionnaire standardize (validity and reliability) of word of mouth advertising in sport. The population of study includes all costumers of bodybuilding in Ilam’s that have one year attendance in this clubs. The sample consisted of 194 individuals according to the criterion of sample size for Factor Analysis (21 questioners). Measurement Instrument was of word of mouth advertising Jung (2007) included 6 subscales (Tie strength, Sender s expertise, Receivers expertise, Receivers risk perception, Reference group and actively sought by congruence). Using a three-step questionnaire and then for content validity of questionnaire was accepted after translating by 10 professors of sport management and specialists. Statistical methods were discretional indexes for describing data, Cronbach`s alpha and Composite Reliability for determining validity, analysis of an accepting factor to determine the validity. Results of the questionnaire showed acceptable reliability components (α, CR>.7). reliability for word of mouth advertising questionnaire. All factors had a significant relationship with concept word of mouth advertising in reliability of Structure, the amount of relationship and T-value. X2/df=1.31, RMSEA=0.040 indexes and CFI=0.99, IFI=0.99, NFI=0.95, AGFI=0.90 and GFI=0.94 also confirmed appropriateness of models.