Research Paper
Mohammad Rasoul Khodadadi; Yaghoub Badri Azarin; Mehdi Djahangiri; maryam farid fathi
Abstract
The aim of this study was to present a model for Development of a model for communication integration in the sport for all services supply chain in Iran. The present study has been carried out using a systematic design of data foundation theory and based on fuzzy cognitive mapping approach. The sampling ...
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The aim of this study was to present a model for Development of a model for communication integration in the sport for all services supply chain in Iran. The present study has been carried out using a systematic design of data foundation theory and based on fuzzy cognitive mapping approach. The sampling was theoretical and snowball and was obtained through in-depth and semi-structured interviews with 18 experts in the sports industry, sport for all and the supply chain of theoretical saturation concepts. The reliability criteria of qualitative research were used to check the validity and the method of agreement between the two coders and the researcher coding at a specific time interval were used to check the reliability. Excel, FCMapper and FCM Expert software were used to draw fuzzy cognitive maps and calculate their related indicators. The results showed that integrated communication management in the sport for all service supply chain is characterized by three main categories: supplier relationship management, internal communication management and customer relationship management. Non-Sports Private Industry Communications, Training Center Communications, Media Communications, Non-Sports Government Supplier Communications, Key Supplier Chain Communications, International Relations, Dynamic Reporting System, Customer Partnerships, Acknowledgment of Top Customers, Customer External Communication Services, Complaints handling, inter-ring cooperation, supply chain social capital and strategic alliances were the main concepts of these categories. Cognitive mapping indicators also indicated that key supplier chain communications, media communications, and inter-loop collaboration were highly centralized, respectively.
Research Paper
Hadiseh Bahrami; Javad shahvali kohshouri; َAkram ghobadi yeganeh
Abstract
Specialized literacy in communication, which goes beyond simple reading, writing, and conversation, plays an important role in human communication with oneself, others, and even other beings. Quality is a good link to greater success in personal and professional life. Based on this introduction, the ...
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Specialized literacy in communication, which goes beyond simple reading, writing, and conversation, plays an important role in human communication with oneself, others, and even other beings. Quality is a good link to greater success in personal and professional life. Based on this introduction, the question arises as to whether communication literacy is a very important skill in professional athletes. Since communication literacy in professional sports has been less studied, according to this study, the analysis of specialized literacy in the communication of professional athletes in Iran is based on the technique of analysis of key actors. This was done by a strategic planning simulation tool called MACTOR In this study, which is critical from the point of view of the prevailing paradigm, after acquainting professional athletes in the fields of football, athletics, wrestling, weightlifting, and handball with communication literacy, they were asked to use the actor-actor and actor-goal matrices. Are literate, choose. The results in the output of the software showed that the professional athletes of the selected disciplines are weak in their communication with specialized literacy in body language, intercultural communication, advertising literacy, The third generation of the web, which expanded after 2010 and conceptually led to two -way interaction between users and the very popular social networks formed in this generation, leading to this high awareness of communication technology literacy. The study also shows the benefits of using new software to examine the development and development opportunities of sports communication studies.
Research Paper
Sport International Relations
Sara Keshkar; Ghazal panahbar
Abstract
Sports have long been utilized in diplomatic and international relations as a form of soft power. This qualitative study with a historical perspective used documentary methods and nominal interviews to examine the emergence of non-native sports in Iran. All relevant historical documents, articles, books, ...
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Sports have long been utilized in diplomatic and international relations as a form of soft power. This qualitative study with a historical perspective used documentary methods and nominal interviews to examine the emergence of non-native sports in Iran. All relevant historical documents, articles, books, and reports (N=70) were analyzed. Experts and researchers in the field of sports history in Iran including experts in the field of sport management, sport sociology; history of sports; athletes and Sports veterans; club and teams managers (N=19) were also purposefully and snowball sampled to reach the theoretical saturation limit. Results indicated that Iranians who returned from abroad and foreigners were key in introducing sports to Iran, while economic and political communications were important in promoting development. Advertising and marketing, foreign culture, structural development, and economic development have helped sustain and develop these disciplines. Similar emergence in many countries suggests that governments have used sports as a tool to achieve political goals in host countries.
Research Paper
Sports Media
MARZIYEH KHALIFEH SOLTANI; Saeid Jafari; Bahareh Rahmaniyan Koshakki
Abstract
The aim of the present study was to investigate the effect of media consumption on pro-environmental behavior with the mediating role of environmental awareness among sports science students in Sistan and Baluchestan province. The method of this research was a descriptive-survey type and the statistical ...
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The aim of the present study was to investigate the effect of media consumption on pro-environmental behavior with the mediating role of environmental awareness among sports science students in Sistan and Baluchestan province. The method of this research was a descriptive-survey type and the statistical population was all sports science students of Sistan and Baluchistan province, 271 of whom were selected as a statistical sample using the cluster sampling method. The data collection tools include the standard media consumption questionnaires of Mahmoudian et al. (2015), Environmental awareness questionnaire of Si et al. (2022)And the pro-environmental behavior questionnaire was Van and Dave (2022). Form and content validity were used to check the validity of the questionnaires. The reliability of the questionnaires was checked by Cronbach's alpha. The reliability of the questionnaires was checked by Cronbach's alpha and the values of 0.83, 0.95 and 0.87 were calculated for media consumption variables, environmental awareness and pro-environmental behavior, respectively.The data was analyzed through structural equation modeling using Lisrel. Structural equation modeling analyzes confirmed the suitability of the proposed model. The results indicated positive and direct effects of media consumption and environmental awareness on pro-environmental behavior. the positive and indirect effect of media consumption through environmental awareness on the pro-environmental behavior of sports science students was shown. According to the obtained results, one of the methods of persuading students to engage in extra-role behaviors for pro-environmental behavior is to improve and promote environmental awareness through the use of social and national media capacity.
Research Paper
Majid Rajabi; abolfazl farahani
Abstract
The purpose of this study was to analyze the content of privatization research in Iranian sports. The research method is quantitative and based on content analysis with a descriptive. The statistical population includes all privatization research in Iranian sports until the end of summer 2021. The statistical ...
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The purpose of this study was to analyze the content of privatization research in Iranian sports. The research method is quantitative and based on content analysis with a descriptive. The statistical population includes all privatization research in Iranian sports until the end of summer 2021. The statistical sample is equal to the statistical population. To conduct this research, the website of sports scientific-research journals was searched. However, in order to obtain research related to previous years, which is not listed on the website of scientific-research journals Also for other researches, different databases were searched. Descriptive statistics (graph and tables) were used to analyze the data by Excel software.The results showed that a total of 98 reserhes have been conducted in the field of privatization of Iranian sports and it has been reported that 17.5% of the researches in the field of privatization of football and football clubs; 22.5% of the researches were in the field of privatization of sports places, and 60% of the researches were in other fields of privatization of sports. Another result of this research is the very small share of university students' thesises and dissertations In general, 98 studies from 1995 to the end of 2021, which is about 26 years, do not show an acceptable quantity. Obstacles to the privatization of Iranian sports have been addressed in 24 studies. The results of this study indicate a suitable environment for future research on privatization in Iranian sports.
Research Paper
zahra abdolvahabi; mehdi kohandel; Abas khodayari; Ali Zareai
Abstract
AbstractE-commerce is one of these technologies that behind its seemingly simple name, a concept is hidden beyond what is in our minds.The purpose of this study was to identify and standardize the effective factors in e-commerce of the Iranian Football Federation. The method of the present research is ...
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AbstractE-commerce is one of these technologies that behind its seemingly simple name, a concept is hidden beyond what is in our minds.The purpose of this study was to identify and standardize the effective factors in e-commerce of the Iranian Football Federation. The method of the present research is mixed or in other words, combined according to the purpose of the research. In this research, first the qualitative method and then the quantitative method. The statistical population consisted of two parts. The statistical population in the qualitative part included university professors, experts and thinkers. The field of study and having related scientific writings related to the subject, having managerial positions and executive experiences in the field of e-commerce community and experts in the field of sports marketing were among the criteria for selecting the initial list of experts. Sampling method was used as non-probability sampling, with purposeful selection and with maximum variability or heterogeneity. The sample size in this study was based on the theoretical saturation index of 17 people also in the quantitative section were marketing experts, sports marketing, IT and federation experts.Based on this 370 people were selected as a sample. The measurement tool in the qualitative stage of the interview was open and based on three stages of open, axial and selective coding which was analyzed with the help of software version 202.Was analyzed with AMOS software.
Research Paper
ali asgar; sirous ahmadi; Azadeh alinezhad
Abstract
Nowadays, recognizing the factors that affect consumers' buying behavior is in the focus of companies. One of the most important steps taken by the managers of organizations in this field is to pay special attention to the issue of attitude. The purpose of this study was to study the effect of attitudes ...
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Nowadays, recognizing the factors that affect consumers' buying behavior is in the focus of companies. One of the most important steps taken by the managers of organizations in this field is to pay special attention to the issue of attitude. The purpose of this study was to study the effect of attitudes toward advertising and brand in the relationship between animated advertising and real characters in attracting and buying consumers. The method of the present study was descriptive-correlational in terms of applied purpose. The statistical population of this study was physical education students of universities in Hamadan that 300 people participated in this study. The results showed that; Attitudes towards advertising mediate the effect of advertising through real characters and advertising through animation on the intention to buy. But the attitude towards advertising does not mediate the effect of advertising through real characters and advertising through animation on attracting consumers. Also, brand attitude does not mediate the effect of advertising through real characters and advertising through animation on the intention to buy and attract consumers. Given the growing importance and popularity of this type of advertising around the world, companies should try to create a favorable attitude towards these advertising methods and brand in the minds of consumers in order to increase consumer attraction and buying intentions
Research Paper
mojtaba malek; saeid tabesh
Abstract
Very little research has been done on content analysis of research related to the elderly. In order to provide a macro picture of the research process and to provide a structured insight into the position of this issue, the present study was conducted with the aim of content analysis of Iranian journals ...
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Very little research has been done on content analysis of research related to the elderly. In order to provide a macro picture of the research process and to provide a structured insight into the position of this issue, the present study was conducted with the aim of content analysis of Iranian journals of physical education in the field of the elderly. This research is a quantitative one with an applied purpose and is based on content analysis and has a descriptive approach. The statistical population includes geriatric research in Iranian journals of physical education from 1993 to 2021. The research tool is a researcher-made checklist whose validity was confirmed by ten professors and the reliability coefficient was obtained with Holstie formula (0.97). Data analysis was performed using SPSS software. The results showed that the number of studies related to the elderly is 213, and most of the articles have been published in the journal Motor Behavior. The most important issue with 30% is related to sports physiology. Most articles have quantitative data, and the quasi-experimental method with 75.58% and the training protocol tool with 81.22% are the most widely used. In terms of geographical distribution, Tehran, Chaharmahal and Bakhtiari and Isfahan provinces have the largest share. Research conducted in the field of the elderly in Iranian journals of physical education does not fully cover the literature on this subject and therefore it is necessary to conduct various researches with the participation of all journals.