Research Paper
Salman Jafari; Bahram Akbari; Sana Mohammad alizad Rafie
Volume 5, Issue 1 , February 2018, Pages 15-26
Abstract
The purpose of this research was the An ivestigation into the role of marketing mix of sports clubs sponsors city of tabriz.The research method is descriptive – correlation. The study population was consisted of all senior managers (CEO, sales manager and financial manager) companies sponsors of ...
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The purpose of this research was the An ivestigation into the role of marketing mix of sports clubs sponsors city of tabriz.The research method is descriptive – correlation. The study population was consisted of all senior managers (CEO, sales manager and financial manager) companies sponsors of sports clubs Tabriz city and the research sample were selected 68 Senior managers for available samples from different areas of the Tabriz city. It is used from questionnaire Self-made (1395). For analysis of data, It is used of tests and students- T test, Fridman, pearson correlation coefficient and two-variable regression. The results of this research show that: Internet has effect on marketing mix companies sponsors of sport clubs city of tabriz. There is a significant difference between Prioritize the components of marketing mix companies sponsors of sport clubs city of tabriz that in the meantime is advertising components in first ranks and place components in end ranks. Also, there is significant correlation between the components marketing mix companies sponsors of sport clubs city of tabriz. The overall conclusion that using the Internet can cause improve marketing mix companies are sponsors of sport clubs.
Research Paper
hamid ghasemi; hossein Poursolantani Zarandi; Hamid Reza Soleimani
Volume 5, Issue 1 , February 2018, Pages 27-36
Abstract
The purpose of this study is to compare the analysis of two newspaper: abrar-e varzeshi and iran-e varzeshi with an emphasis on sports for the disabled and non-disabled people had. The study population, circulation sports newspapers during1394 was 2. Sampling, was conducted in two stages, ...
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The purpose of this study is to compare the analysis of two newspaper: abrar-e varzeshi and iran-e varzeshi with an emphasis on sports for the disabled and non-disabled people had. The study population, circulation sports newspapers during1394 was 2. Sampling, was conducted in two stages, initially for non-random and targeted two Iranian Journal of Sport and abrar-e varzeshi were selected. Measuring instructions coded tab and its validity was confirmed by five experts in sports management. Scott was calculated on the basis of their objectivity coefficient of 89%. Accordingly, news content disability sport in Abrar 0/07% and Iran1/35percent of total news was included. Newspaper coverage of women's sports less than men, both disabled and non-disabled sport is the difference. Football in the sports field non-disabled caring for athletics, shooting and weightlifting sport for the disabled than other disciplines were considered two newspapers. It is recommended to press his mission against different groups of people doing sport and disability sport have paid special attention to success.
Research Paper
Ebrahim Ezzati; Zahra Mehrabi
Volume 5, Issue 1 , February 2018, Pages 37-49
Abstract
This study concerns analyzing and describing examples of live conversations in Navad sport program based on Dooley and Levinson's theories of cohesion (2001). Accordingly, at first 12 programs were selected randomly from all Navad programs during one year including 44 programs. Then, twelve live conversations ...
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This study concerns analyzing and describing examples of live conversations in Navad sport program based on Dooley and Levinson's theories of cohesion (2001). Accordingly, at first 12 programs were selected randomly from all Navad programs during one year including 44 programs. Then, twelve live conversations out of the selected programs were recorded and transcribed. In addition, the varieties of cohesion tools in the samples and the frequency of their usage in recorded programs were derived. Finally, the diagrams and percentage of cohesion tools used in these conversations were drawn by using Excel software and SPSS. Results indicated that with respect to the percentage of frequencies obtained from the varieties of cohesion tools, homogeny with 66/58 percent, has allocated the highest percentage of usage frequency; semantic propositions with 65/18 percent were in the second place; descriptive words were in third place with 12 percent; 45.8 percent was devoted to morphological-syntactic patterns; and finally lexical relations with 17.2% were in the fourth and fifth positions, respectively. Due to the performer's power of speech and more verbal communication on live TV programs, it can be concluded that the impact of these media is very high. Therefore, the proposed cohesion tools, according to the priorities expressed above may have a significant impact on the semantic relations. To enclose, based on the results of Chi-square test, cohesion tools proposed by Dooley and Levinson (2001) were extendable to the live sport conversations of Navad program with 95% degree of confidence.
Research Paper
Shirin Zardoshtian; shahrouz ghayebzadeh; salman jafari; Shamsodin Tabrizchi
Volume 5, Issue 1 , February 2018, Pages 51-62
Abstract
The aim of this research was recognition of some obstacles in using information technology for youth and sports offices in Ardabil Province. The purpose of the research was an applied one and in terms of data collection, descriptive - analytical method conducted in the field type. The statistical ...
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The aim of this research was recognition of some obstacles in using information technology for youth and sports offices in Ardabil Province. The purpose of the research was an applied one and in terms of data collection, descriptive - analytical method conducted in the field type. The statistical population was all of the managers, deputies and Employees at the Youth and Sport offices of Ardabil Province, that Morgan sample table and using a random sampling, 115 persons were selected as sample. The instrument which had been used for measuring data was researcher- made questionnaire that the validity of questionnaire was verified by using comments of experts in sport management and the reliability of the total questionnaire was found to be (α = 0.89) according to Chronbach’s alpha. in order to analyze the data, Descriptive statistics were used for data analysis; and factor analysis was used to determine the importance of each factor and Friedman Test (for rating) are used. The results of the research show that cultural-educational obstacles, individual obstacles, technical obstacles, organizational management and planning obstacles and economical obstacles respectively have the most effect on using IT in youth and sport offices in Ardabil. Holding meetings, attracting experts of sport management with full knowledge about using IT and encourage personals to learn and use information technology are some strategies to improve information technology in the alleged offices level.
Research Paper
Mostafa Moghadas; Masoumeh Kalateh Seyfari
Volume 5, Issue 1 , February 2018, Pages 63-72
Abstract
The aim of this study was to the impact of media on consumer attitudes toward the brand and purchase intention is co-Majid. The research was a descriptive study and survey, the goal is to be applied and the data were collected in the field. Data collection for this study was conducted using a questionnaire ...
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The aim of this study was to the impact of media on consumer attitudes toward the brand and purchase intention is co-Majid. The research was a descriptive study and survey, the goal is to be applied and the data were collected in the field. Data collection for this study was conducted using a questionnaire using convenience sampling, 223 customers were chosen. To analyze the relationship between variables, from structural equation modeling (SEM) was used. Some of the findings show that increasing Majid traditional advertising and social media company, leading the positive attitude of customers towards the brand, but the effectiveness of traditional advertising than social media. In addition, the attitude toward the brand has to buy the company's products. Given that one of the ways to attract customers is through advertising in the media, the findings of this study indicate Majid company to change customers' attitudes and purchase of the company should pay the most attention in the mass media to advertise their is.
Research Paper
Vahid Bakhshalipour; Siavash Khodaparast Sareshkeh; Morteza Rezaei Soufi
Volume 5, Issue 1 , February 2018, Pages 73-80
Abstract
The use of information and communication technology can lead to the development of the required skills in students. The purpose of this study was to examine the effect of Application of information and communication technology indicators with communication skills components in physical education students ...
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The use of information and communication technology can lead to the development of the required skills in students. The purpose of this study was to examine the effect of Application of information and communication technology indicators with communication skills components in physical education students of Payame Noor University of Guilan province. This study was an applied and cross-sectional descriptive-survey research. The statistical population was 151 people from physical education and sport sciences students in Payame Noor University of Guilan Province. The data collection method was a questionnaire and the used instrument in this study had an appropriate validity and reliability for the implementation of study. The collected data were classified by descriptive statistical methods and were analyzed by Kolmogorov Smirnov, One- Sample T Test, Pearson correlation coefficient, and independent t-test. The SPSS software (version 23) was used for data analysis (α≤0.05). The results showed that boys’ access and use of information and communication technology was higher than girls, but girls’ level of communication skills was higher than boys. Therefore, it is recommended that universities of the country and physical education faculties should pay attention to the knowledge of students’ information and communication skills.