رسولی، سید مهدی؛ ساعتچیان، وحید؛ الهی، علیرضا (1391). "پیشبینی توان صحهگذاری ورزشکاران بر قصد خرید مشتریان"، مطالعات مدیریت ورزشی، شماره 24، صص 59-74.
Ohanian, R. (1990). “Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness”, Journal of Advertising, 19(3), pp 39-52.
Summers, J., & Johnson Morgan, M. (2008). “More than just the media: Considering the role of public relations in the creation of sporting celebrity and the management of fan expectations”, Public Relations Review, 34(2), pp 176-182.
Till, B. (2001). “Managing athlete endorser image: The effect of endorsed product”, Sport Marketing Quarterly, 10, 35-42.
Premeaux, S. (2005). “The attitudes of middle class male and female consumers regarding the effectiveness of celebrity endorsers”, Journal of Promotion Management, 11(4), pp 33-48.
Varsha, J., Roy, S., Sudha, M., & Daswani, A. (2010). “How Celebrity Are Used in Indian Television Commercials”, Vikalpa: The Journal for Decision Makers, 35(4), pp 45-5.
Arai, A., Jae Ko, Y., & Ross, S. (2014). “Branding athletes: Exploration and conceptualization of athletes brand image”, Sport Management Review, 17(2): pp 97-106.
Arai, A. Jae Ko, Y., & Kaplanidou, K. (2013). “Athlete brand image: Scale development and model test”, European Sport Management Quarterly, 13(4), pp 383-403.
Ross, S., James, J., & Vargas, P. (2006). “Development of a scale to measure team brand associations in professional sport”, Journal of Sport Management, 20, pp 260-279.
Wu, Sh. H., Daphne Tsai, C. Y., & Wung, P. (2012). “The Relationships between Sports Star Endorsements and Advertising Effect”, Journal of Chinese Management. Review. 4 (15), pp 1-14.
Muda, M., Musa, R., Mohamed, R., & Borhan, H. (2014). “Celebrity Entrepreneur Endorsement and Advertising Effectiveness”, Journal Social and Behavioral Sciences. 130: pp 11-20.
Prakash, J., & Shamala, R. (2014). “Sports Celebrity Endorsements on TV and its Impact on Youth”, International Journal of Humanities and Social Science Invention. 3 (3), pp 1-8.
Aziz, S., Ghani, U., & Niazi, A. (2013). “Impact of Celebrity Credibility on Advertising Effectiveness”, Journal of Commerce and Social Sciences. 7 (1), pp 107-127.
Solomon, M., Bamossy, G. & Askegaard, S. (2002). “Consumer behaviour: A European perspective”, 2nd (Eds), UK: Prentice Hall Europe.
Mukherjee, D. (2009). “Impact of celebrity endorsement on brand image”, Social Science Electronic Publishing, August (6), pp 2-35.
Biswas, D., Biswas, A., & Das, N. (2006). “The differential effects of celebrity and expert endorsements on consumer risk perceptions: The role ofconsumer knowledge, perceived congruency, and product technology orientation”, Journal of Advertising, 35(2), pp 17-31.
Muda, M., Musa, R., & Putit, L. (2010). “Determinants of attitude toward celebrity-endorsed advertisements: a conceptual model”, In Science and Social Research (CSSR) 2010 International Conference, pp 635-640.
Thomson, M. (2006). “Human brands: Investigating antecedents to consumers’ strong attachments to celebrities”, Journal of Marketing, 70(3), pp 104-119.
)