Sports Media
SeyedAhad Hashemian; Hamid Ghasemi; Masoome Hosseini
Abstract
The purpose of this research was to investigate the concept of media power and to obtain operational strategies to adopt new ways of using media in sports development. This is a qualitative research that was conducted using Grounded Theory and Strauss and Corbin's approach. The statistical population ...
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The purpose of this research was to investigate the concept of media power and to obtain operational strategies to adopt new ways of using media in sports development. This is a qualitative research that was conducted using Grounded Theory and Strauss and Corbin's approach. The statistical population of the research included 14 experts in the field of sports and media management and experienced specialists in the field of sports media, and to collect data, targeted sampling was used with semi-structured interview method and reaching theoretical saturation. Data analysis was carried out through three stages of open coding, central coding, and selective coding, with an emphasis on media power sources as the central phenomenon and subcategories, causal, contextual, intervening conditions, consequences, and strategies. In order to ensure the validity and reliability of the research, the interviews with some people were repeated several times and the results in several stages were seen by several experienced professors and interviewees, and in the meantime, the focus groups of the participants in the research were also used. Based on the results obtained from the research, media acquisition, audience persuasion,, media specialization and legal support were identified as causal conditions and the ability to flow, demand, generate income, build trust, authority, legitimacy, transparency and the type of media ownership as underlying factors and the intervening factors to Two categories of facilitators and obstacles of media power in sports development were identified.
Sports Media
Bahareh Rahmanian Kooshkaki; Marziyeh Khalifeh Soltani; Saeed Jafari
Abstract
of sports media management with the approach of developing sports diplomacy. The research method was qualitative, grounded theory method, systematic analysis approach. The statistical population included managers of sports organizations, members of the sports media, and university sports science professors, ...
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of sports media management with the approach of developing sports diplomacy. The research method was qualitative, grounded theory method, systematic analysis approach. The statistical population included managers of sports organizations, members of the sports media, and university sports science professors, and sampling was done in the form of a snowball. A semi-structured interview was used to collect information, and the researcher reached theoretical saturation by conducting 17 interviews. The validity of the interview questions was confirmed step by step by the experts and the reliability of the questions was obtained through the retest reliability of 94%. By analyzing the data by Maxqda software, 465 primary codes, 51 sub-categories and 13 main categories were obtained, and the research model was designed through three stages of open coding, axial coding and selective coding. Based on the paradigmatic model of Strauss and Corbin, the categories were placed in the axes of causal, contextual, intervening factors, strategies and consequences. The results showed that the strategic view and interactionism will lead to economic growth, cultural growth and international reputation, and finally globalization and achieving soft power. Therefore, officials should try to manage sports media by creating a structured and targeted program.
Sports Media
Seyed Ehsan AmirHoseni; Ayob Ameri; Ehsan Moradian
Abstract
The current research was conducted with the aim of comparing the willingness to buy domestic and foreign sports brands of generation Z customers with an emphasis on social media influencers. The current research was a survey research. The statistical population of the current research includes all customers ...
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The current research was conducted with the aim of comparing the willingness to buy domestic and foreign sports brands of generation Z customers with an emphasis on social media influencers. The current research was a survey research. The statistical population of the current research includes all customers of generation Z of sports stores in Yasouj city, and complete information about their number was not available. According to Cochran's sample size formula, 384 people were identified as the research sample in the conditions of uncertainty of the population size. The data collection tool included the questionnaire of social media influencers by Son et al. (2021) as well as the questionnaire by Boon et al. (2020). In order to analyze the data, independent t method and analysis of variance test were used. According to the results, it was found that there is a significant difference between the desire to buy domestic sports brands of generation Z customers based on the type of social media influencers (F=13.658; significance level=0.001). In such a way, the willingness to buy domestic sports brands of generation Z customers in the group of friends and peers (2.85) is more than other groups. According to the results, it was found that there is a significant difference between the willingness to buy foreign sports brands of generation Z customers based on the type of social media influencers (F=11.587; significance level=0.001).
Sports Media
Mohammad Hassan Ferdowsi; seyed reza musavi
Abstract
This research was conducted with the aim of determining the effect of media literacy on the physical literacy of sports audiences. According to the method of implementation, the research method is field type. The statistical population of this research included all the audience of Arak city who followed ...
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This research was conducted with the aim of determining the effect of media literacy on the physical literacy of sports audiences. According to the method of implementation, the research method is field type. The statistical population of this research included all the audience of Arak city who followed sports programs including provincial and national from various media such as television, magazines, virtual space, etc. In order to determine the statistical sample of the research, the available random method was used and 250questionnaires were distributed among all contacts, and finally 200 questionnaires were returned and analyzed. Standard questionnaires were used to collect data. To check media literacy, Tamman's media literacy questionnaire (1995) with 59 items was used, and to measure physical literacy, Sam et al.'s standard physical literacy questionnaire (2016) including 9 items was used. After verifying the content validity of the research tool, Cronbach's alpha test was used by 8 sports management professors to determine the reliability of the questionnaires, and coefficients above 0.7 were obtained. To test the hypotheses of the research, the structural equation modeling test was used using SPSS version 24 and PLS version 3 software. The results showed; Media literacy has a significant effect on the dimensions of physical literacy, including audience understanding and knowledge, self-feeling and self-confidence, as well as self-expression and communication with others. According to their educational role, the media can promote sports and physical activities among the audience and they will become more aware of physical activities.
Sports Media
Seyed Ali Darakhshan; Ghodratoalahe Bagheri Ragheb; Ebrahi Alidost Ghahfarokhi; Ali Saberi; Ali Hamidizadeh
Abstract
Considering the comprehensiveness of the Islamic system ruling the country of Iran and the deep and simple view of this system and the person of the Supreme Leader to various social, cultural, etc. issues and the position of the sports category in the country; He has always had a special point of view ...
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Considering the comprehensiveness of the Islamic system ruling the country of Iran and the deep and simple view of this system and the person of the Supreme Leader to various social, cultural, etc. issues and the position of the sports category in the country; He has always had a special point of view towards this field and its impact and has said things worthy of reflection in different eras. The purpose of the current research is to examine the statements of the Supreme Leader in the two fields of public sports and championships from the perspective of Norman Fairclough's critical discourse analysis. The research method is qualitative and of the content analysis type, and the statistical population is the statements of His Holiness in meetings with different groups in all periods of his leadership in relation to the subject of the article, and it was selected purposefully. Most of the discursive breaks are of the activism type and the words "people", "community", "championship sport", "peak" and "domain" are repeated the most in the sentences.
Sports Media
Shirin Mohamadi; Hossein Eydi
Abstract
The purpose of this research was to design an interpretive structural model of strategies to reduce organizational numbness of physical education teachers with an emphasis on media. The current research is a mixed (qualitative and quantitative) type of research. In the first phase, a qualitative research ...
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The purpose of this research was to design an interpretive structural model of strategies to reduce organizational numbness of physical education teachers with an emphasis on media. The current research is a mixed (qualitative and quantitative) type of research. In the first phase, a qualitative research method was conducted using thematic analysis, and in the second phase, a quantitative method was conducted based on interpretive structural modeling. The statistical population in both qualitative and quantitative sections, due to the expert-centeredness of the interpretive structural modeling approach, formed experts who included prominent professors in the field of sports management specializing in the field of education, as well as elite sports teachers of the country.. Sampling method in the quantitative part, due to the expert-centeredness of the interpretive structural modeling approach, the experts were in the qualitative part (N=15). The measurement tool was a semi-structured interview in the qualitative part and a questionnaire in the quantitative part. Validity and reliability of the data were confirmed. Two methods of theme analysis (Max QDI software) and Interpretive Structural Modeling (ISM) (Excel software) were used for data analysis. 5 main themes of strategies to reduce organizational numbness of physical education teachers have been identified with an emphasis on the media. Education and communication channel are in the independent cluster, that is, it has a great influence on other factors and other factors have little influence on it. Awareness, follow-up and reporting are in the dependent cluster,
Sports Media
keivan molanorozy; Azadeh seifi
Abstract
The purpose of this study was to investigate the effect of exercise in cyberspace on participation motivation and body image of female high school students in Tehran. The present research is applied in terms of purpose and quasi-experimental in terms of data collection method. Also, the method of the ...
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The purpose of this study was to investigate the effect of exercise in cyberspace on participation motivation and body image of female high school students in Tehran. The present research is applied in terms of purpose and quasi-experimental in terms of data collection method. Also, the method of the present study was field data from the perspective of data collection. Cluster random sampling method was selected and in the next step by distributing a questionnaire, 60 people who received the lowest score from the body image questionnaire were randomly selected and randomly divided into experimental and control groups. The experimental group participated in a training program in cyberspace for 12 weeks (two sessions per week and each session for 1 hour). The research instruments included the Body Image Questionnaire of Cash et al (1987) and the questionnaire of motivation to participate in sports Hong (2010). Mean and standard deviation were used to analyze the data in descriptive statistics and In the inferential statistics section, statistical tests of covariance and version 22 of SPSS software were used. The results showed that exercise in cyberspace has a significant effect on participation motivation and body image of female high school students in Tehran (P ≥ 0.05). Accordingly, it is suggested that students be encouraged by parents and respected teachers to participate in cyberspace sports programs.
Sports Media
meysam noori khanyourdi; Tahereh Gholami; samira akbari
Abstract
The purpose of this research was to identify the challenges faced in publishing sports books in Iran. This research is considered as applied studies in terms of purpose, which is descriptive in terms of data collection and exploratory in terms of data certainty. The research method is mixed (qualitative-quantitative). ...
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The purpose of this research was to identify the challenges faced in publishing sports books in Iran. This research is considered as applied studies in terms of purpose, which is descriptive in terms of data collection and exploratory in terms of data certainty. The research method is mixed (qualitative-quantitative). The statistical population in the qualitative part was the members of the academic staff in the field of sports science, and in the quantitative part, it included professors, researchers and authors who had experience in publishing sports books. The sampling method was purposeful. In the first stage of the research, 22 people from the statistical community were interviewed through the purposeful sampling method, and the challenges of publishing sports books were identified. In the second and third stages, the identified factors were examined by the Delphi group (21 people); In these two stages, the factors that had at least %70 positive answers remained for the next stage. In the final stage, the factors identified in the previous three stages were ranked using a five-point Likert questionnaire. The content validity of the questionnaire was confirmed by 10 professors of sports science department. Friedman's test was used to rank factors in SPSS software Based on the findings of this research, the most important challenges of book publishing in Iran are in two general categories: internal (professional) and external (cultural, social, political, economic).
Sports Media
abdolreza savar; Farshad Emami; Seyyed Jafar Moosavi
Abstract
The purpose of this research was to present the national identity model of sports heroes based on the evolution of digital media. The research method was mixed exploratory and was carried out in two parts, quantitative and qualitative. In the qualitative section, the main and sub-themes were identified ...
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The purpose of this research was to present the national identity model of sports heroes based on the evolution of digital media. The research method was mixed exploratory and was carried out in two parts, quantitative and qualitative. In the qualitative section, the main and sub-themes were identified through thematic analysis, and in the quantitative section, the fit of the model was investigated using SPSS and SmartPLS software through confirmatory factor analysis. University managers and professors familiar with the field of national identity of the statistical community formed the qualitative part of the research, and 13 of them, who were selected by the snowball method, were interviewed. In the quantitative part, the statistical population was all athletes, 140 of whom were selected as available samples and answered the questions of the questionnaire extracted from the interviews. The results of the analysis of the interviews showed a total of 32 items in 5 religious, political, cultural, historical and social dimensions as components of the athletes' national identity. In the quantitative part, the results showed that the research model has a good fit. As a conclusion, it can be said that the athletes of our country should pay attention to the dimensions of national identity and take steps in line with the development and strengthening of national identity.
Sports Media
Hamideh Abdolzadeh; Gholamreza Amani Shelemzari; Ayob Ameri
Abstract
The present research was designed with the aim of investigating the effect of psychological ownership, mental transsocial relationships and aspirational identity on followers' adherence to virtual influencers in sports (case example: young customers of a domestic sports brand). The case study in ...
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The present research was designed with the aim of investigating the effect of psychological ownership, mental transsocial relationships and aspirational identity on followers' adherence to virtual influencers in sports (case example: young customers of a domestic sports brand). The case study in the current research was the Ministry of Sports and Youth. The current research is a descriptive research which, from the point of view of the objective, is one of the applied researches that was carried out in the field. The current research method is a survey in terms of data collection method. The statistical population of this research included all customers under 35 years of age of a domestic sports brand, unfortunately, the exact number of these people was not available. According to Cochran's formula of sample size in the condition of uncertain population size; a total of 384 people were identified as the research sample. Available sampling method was used to select research samples. Structural equation method was used to examine the data of this research. The results of this research showed that aspirational identity (effect=0.578; t=3.797) and extrasocial relationships (effect=0.578; t=3.797) have a significant effect on psychological ownership. The results also showed that aspirational identity (effect=0.578; t=3.797) and extrasocial relationships (effect=0.578; t=3.797) have a significant effect on followers' adherence to virtual influencers in sports. Also, the results showed that psychological ownership (effect=0.578; t=3.797) has a significant effect on followers' adherence to virtual influencers in sports.
Sports Media
Nasrin Azizian kohan; پرهام Raji
Abstract
The general aim of the research was to investigate the effect of membership in sports virtual networks on the motivation of youth sports participation through the mediation of sports acculturation. The research was descriptive and based on structural equation modeling, and in terms of its purpose, it ...
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The general aim of the research was to investigate the effect of membership in sports virtual networks on the motivation of youth sports participation through the mediation of sports acculturation. The research was descriptive and based on structural equation modeling, and in terms of its purpose, it is considered part of applied research. The data of this research was collected in the field and using a questionnaire. Statistically, all young people were members of virtual sports networks in Tehran. The statistical sample number was 384 people using Morgan's table and non-random sampling method. Structural equation modeling with partial least squares approach was used to test the model and research hypotheses. SPSS software and Smart Pls software were also used for data analysis. The results showed that membership in virtual sports networks has a positive effect on the motivation of young people to participate in sports (0.438) and cultural acceptance of sports in the youth of Tehran (0.671), as well as cultural acceptance of sports on the motivation to participate in sports activities of young people. Tehran city (0.876) has a positive and significant effect. According to the results of the Sobel test, the mediating role of sports acculturation was also confirmed. Therefore, it is suggested that the sports organizations and guardians of Tehran encourage the youth in sports by expanding and using virtual sports networks and increasing the culture of sports.
Sports Media
Sajedeh Sadat Mortazavi; Ghodratoalahe Bagheri Ragheb; Ebrahi Alidost Ghahfarokhi; Ali Saberi
Abstract
The purpose of this research is to design the gross national happiness model based on sports events through virtual pages. The research method is qualitative and with a thematic approach. The statistical population included two sections of human resources (professors) and information sources related ...
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The purpose of this research is to design the gross national happiness model based on sports events through virtual pages. The research method is qualitative and with a thematic approach. The statistical population included two sections of human resources (professors) and information sources related to the research topic. The human sample included sports management professors specializing in sports events, media and also in the field of happiness. The criteria for selecting these people was to have research experience in these fields (at least two published studies). The sources of information included the comments of the followers of the personal pages of Iranian national athletes. Athletes who had a history of participating in world arenas (World Cup, Olympics and Asian Games) and were able to bring honors to Iran. The number of professors participating in the research was 15 (the criteria for completing the interviews was theoretical saturation) and the number of analyzed pages on Instagram was 22. Sampling was done in a targeted manner in the human resources and information resources department. The results of the coding showed that there are three main codes related to sports (sports performance, competition results and legionaries of athletes), related to behavior (observance of morals and behavior with fans) and symbols and appearances (religious elements, anthem and flag of Iran, movements Symbolism and covering of players) is one of the main components effective in creating gross national happiness based on sports events through virtual pages.
Sports Media
Amirmohamad Soltanpour; Mohammad Reza Esmaeilzadeh Ghandehari; Hasan Fahim Devin
Abstract
The aim of the current research was to model the effective factors on the implementation of artificial intelligence in Iranian sports press. this is an applied research in a qualitative type and inductive approach, which was carried out in an exploratory and analytical way. The statistical population ...
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The aim of the current research was to model the effective factors on the implementation of artificial intelligence in Iranian sports press. this is an applied research in a qualitative type and inductive approach, which was carried out in an exploratory and analytical way. The statistical population of the research included active people in the field of sports press, artificial intelligence, sports management professors, sports journalists. In this research, data saturation was reached in the 14th interview and continued until the 16th interview. Foundation data theory , Straus Corbin's approach were used for data analysis. The findings showed that a total of 50 items play a role as effective factors in the implementation of artificial intelligence in Iran's sports press, which are divided into 12 components. Among the 12 components, 3 components of infrastructure, investment and related to the audience as causal conditions, 5 components of education, media richness, human power, technology and knowledge and special advantages as background conditions and 4 components of cooperation and assistance. Culture, environmental factors and managers as intervening conditions are effective factors on the implementation of artificial intelligence in Iranian sports press. Also, the findings showed that 8 strategies for the implementation of artificial intelligence in the sports press can be presented according to the causal, contextual and intervening conditions, which can have 14 consequences. In a general conclusion, it should be stated that artificial intelligence provides tools for coding tasks and routines in algorithms and creates outputs similar to those produced by humans.
Sports Media
Sholeh Ostad Hassan Bana; Majid Soleimani; Adel Afkar
Abstract
The purpose of this research is to design a model of obstacles and cultural and social consequences of news coverage of women's sports in international competitions. The research method is qualitative and with thematic analysis approach. The statistical population of the research included university ...
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The purpose of this research is to design a model of obstacles and cultural and social consequences of news coverage of women's sports in international competitions. The research method is qualitative and with thematic analysis approach. The statistical population of the research included university professors, sports news presenters, sports news production managers and female athletes with a history of participating in international arenas. The statistical sample was estimated and sampled based on reaching theoretical saturation (16 people). The research tools included systematic library study and structured exploratory interviews. The reliability and validity of the tool was checked and confirmed. The data obtained from the theme analysis method and the formation of the theme network show that programming obstacles, hijab, and human resources are among the cultural and social obstacles of news coverage of women's sports in overseas competitions. On the other hand, the consequences of news coverage can be He pointed out the sports and motivational consequences. In general, media news coverage is one of the media strategies for the quantitative and qualitative development of the country's sports through increasing the motivation of women and also improving their perception in the field of gender discrimination.
Sports Media
Yaser Javidi; Layla Sadat Jamshidiyan; Ahmad Torkfar; Sayed Mohamad Ali Mirhoseini
Abstract
The present study was designed and implemented with the aim of ranking media and non-media information and promotion sources that influence the process of benefactors' participation in school sports. The current research is a descriptive-survey type with an applied purpose, which was conducted in ...
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The present study was designed and implemented with the aim of ranking media and non-media information and promotion sources that influence the process of benefactors' participation in school sports. The current research is a descriptive-survey type with an applied purpose, which was conducted in the field. The statistical population of the present study included all active benefactors in the field of sports in Iranian schools, who were identified as the research sample based on the selection of the entire number of these people. Finally, after distributing and collecting the research questionnaires; 124 questionnaires were analyzed. The instrument of the current research was a questionnaire taken from the research of Mossadegh Rad and Ehteshami (2018). The validity of this questionnaire was reported as 0.86 due to the opinion of the professors and the reliability of this questionnaire. TOPSIS method was used to analyze the research data. All research data analysis process was done in Topsis Slover software. According to the results of the present research, it was determined that social networks with a proximity coefficient of 0.826 and individual observations with a proximity coefficient of 0.737 are the most important media and non-media information and promotion sources in the process of benefactors' participation in school sports. With this attention, in order to attract donors to the activities related to school sports, it is necessary to pay attention to media and non-media information and promotion authorities in the field of social networks and individual observations.
Sports Media
Vahid Makizadeh; hossein mansoori; Foujan amiri; ali tizroo
Abstract
The aim of the study is to explain the effect model of social media information on the travel intention of marine sports tourists to Qeshm Island. This research is applied in terms of purpose and descriptive-correlation in terms of method. The statistical population of the research was the marine sports ...
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The aim of the study is to explain the effect model of social media information on the travel intention of marine sports tourists to Qeshm Island. This research is applied in terms of purpose and descriptive-correlation in terms of method. The statistical population of the research was the marine sports tourists of Qeshm Island in the second half of 1401, and 300 people were selected as a sample using convenience sampling method. Measurement tool was information attitude of electronic word of mouth questionnaire (Mehood., Liang & Gu, 2018), information needs (Cho and Kim, 2011), social presence (Kim et al., 2019), information usefulness of electronic word of mouth (Li., Hu., Hang, 2023), information acceptance of electronic word of mouth (Khwaja., Mahmood & Zaman, 2020) and travel intention (Mehood., Liang & Gu, 2018) that validity was confirmed through content validity and convergent validity, as well as their reliability through Cronbach's alpha coefficient. Confirmatory factor analysis and examination of effects and relationships were analyzed at the error level of 5% using SPSS and AMOS software. The findings showed that the information needs and attitude towards the information of electronic verbal recommendations have a positive and significant effect on the perceived usefulness of the information. Also, the perceived usefulness of information has a positive and significant effect on the acceptance of information, and the acceptance of information also has a positive and significant effect on the travel intention of sports tourists.
Sports Media
Ghorban Yaghobi; kazem Cheraghbirjandi
Abstract
Abstract: The purpose of this research was the effect of self-expression on social capital in social media: the mediating effect of avoidant attachment in sports context. The research method is descriptive and was conducted in the field. The statistical population of the research included all customers ...
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Abstract: The purpose of this research was the effect of self-expression on social capital in social media: the mediating effect of avoidant attachment in sports context. The research method is descriptive and was conducted in the field. The statistical population of the research included all customers of sports media in Iran. Sampling was from the unlimited population of 384 people. The sampling method was done in a multi-stage cluster. The research tools included Chang and Koo (2012) and Park and Chang (2011) self-expression questionnaire, Ellison et al.'s (2007) and Press (2016) social capital questionnaire and Marshall et al.'s (2013) avoidant attachment questionnaire were used. To ensure the validity of the questionnaires, after compiling them, the opinions and guidance of expert professors in the science of sports management were used and their opinions were included in the final questionnaire. To ensure the reliability of the questionnaires, 30 copies of it were distributed in a preliminary study on a sample that was completely randomly selected, and Cronbach's alpha coefficient for self-expression (α=0.78), social capital (α=0.87) and for attachment Avoidance (α=0.80) was obtained. The results of the research showed that self-expression has an effect on social capital in sports media and avoidant attachment, and avoidant attachment plays a mediating role in the relationship between self-expression and social capital. Therefore, it is suggested that virtual sports media provide conditions where the audience can easily express themselves and enjoy the content of the media.
Sports Media
Maniya Khoshkam; Mohamad Reza Keramati; Seyed Mahmod Hashemi; Mojtaba Moazemi; Esfandiyar Doshman Zeyary
Abstract
The purpose of this research was to design an interpretative structural model of collaborative learning management strategies in the context of virtual education in physical education colleges. The current research is of mixed type (qualitative and quantitative). In the first stage, a qualitative research ...
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The purpose of this research was to design an interpretative structural model of collaborative learning management strategies in the context of virtual education in physical education colleges. The current research is of mixed type (qualitative and quantitative). In the first stage, a qualitative research method was performed using thematic analysis, and in the second stage, a quantitative method based on interpretive structural modeling was performed. In both qualitative and quantitative sections, due to the expert-centeredness of the interpretive structural modeling approach, the statistical community formed experts, including experts familiar with the subject of the research (professors and experts in the field of teaching-learning (preferably cooperative learning) and teachers of physical education schools). Who had doctoral education and these people were purposefully selected for qualitative interviews in the research topic (18 interviews with 18 people and continued until theoretical saturation). The measurement tool in the qualitative part was a semi-structured interview and in the quantitative part, a questionnaire. The validity and reliability of the data were confirmed. Two methods of theme analysis (Max QDI software) and Interpretive Structural Modeling (ISM) (Excel software) were used to analyze the data. 6 The main theme of learning management strategies Participation has been identified in the context of virtual education in physical education colleges. Infrastructure and equipment, management and evaluation are in the independent cluster, that is, it has a large effect on other factors and other factors have a small effect on it, education, educational program and curriculum content.
Sports Media
Mahdi Ebrahimby Salami; Saeid Sedaghati; Mohammad Hasan Ferdowsi; Vali Nowzari
Abstract
The current research was designed and implemented with the aim of designing a model of the role of self-management skills on media inertia in sports organizations with a mixed approach.The current research was mixed in terms of practical purpose, in terms of descriptive-survey data collection method ...
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The current research was designed and implemented with the aim of designing a model of the role of self-management skills on media inertia in sports organizations with a mixed approach.The current research was mixed in terms of practical purpose, in terms of descriptive-survey data collection method and based on the research approach. The statistical population of the present research in the qualitative part includes academic professors familiar with organizational and media inertia (conducting at least two researches in this field) as well as elected managers of sports organizations and public relations managers of sports organizations with more than 5 years of management experience. Had masters and doctoral studies. Purposive sampling method was used to select the interviewees. This sampling continued until theoretical saturation was reached and finally 14 people were selected as a sample.Also, the statistical population of the research was made up of managers and employees of the Ministry of Sports and Youth in the number of 830 people, and the statistical sample was considered to be 265 people based on Morgan's table and available.The tools used in this research were interviews, questionnaires extracted from interviews and standard questionnaires.In order to examine the data of the qualitative part, open, axial and selective coding was used, and in the quantitative part, the method of structural equation modeling was used. The results of the present study showed that with the increase of self-management skills, media inertia in sports organizations decreases and this relationship is significant (T-value: 21.97 and more than 1.96).
Sports Media
Hamid Mohseni Sarbandi; Akbar Afarinesh Khaki; Taybeh Zargar; Mahsomeh Shahbazi; Shiva Azadfada
Abstract
The purpose of this research is to provide online mentoring programs in the vice-chancellor of physical education and health of education. The research method is qualitative and with a thematic approach. The statistical population included two parts of human resources (professors, teachers, managers, ...
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The purpose of this research is to provide online mentoring programs in the vice-chancellor of physical education and health of education. The research method is qualitative and with a thematic approach. The statistical population included two parts of human resources (professors, teachers, managers, etc.) and information sources (books, articles, documents, media, etc.). Sampling was done in a sufficient number and with a judgment method based on reaching theoretical saturation (19 people). Research tools included systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method with a systemic analysis approach was used. Based on the extracted conceptual framework, there are three core codes for developing media strategies for the implementation of mentoring programs in the Vice-Chancellor of Physical Education and Health Education. The central code of media strategies before the implementation of mentoring programs, which has the categories of communication, planning, preparation and human resources. The core code of media strategies during the implementation of mentoring programs, which has the categories of information, networking and communication channels, and the core code of media strategies after the implementation of mentoring programs, which includes evaluation and programs It is a media.
Sports Media
Seyed Ehsan AmirHoseni; GholamAli Lotfi; Sareh Asadoallhi
Abstract
The current research was designed and implemented with the aim of presenting a knowledge ecosystem development model in Iranian school sports with an emphasis on new technologies. The current research method was of a mixed type, which was implemented in two qualitative and quantitative phases. The statistical ...
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The current research was designed and implemented with the aim of presenting a knowledge ecosystem development model in Iranian school sports with an emphasis on new technologies. The current research method was of a mixed type, which was implemented in two qualitative and quantitative phases. The statistical population of the qualitative part includes elites and experts in the field of sports in schools and knowledge management and in the quantitative part; He was the vice president, heads and experts of the Ministry of Physical Education and Health of Education in all the provinces of the country. The tools of this research included questionnaires and semi-structured interviews. In order to examine the research data, in the qualitative part, coding according to Glaser's approach was used, and in the quantitative part, the method of structural equations was used. All data analysis process of this research was done in SPSS version 20 and Smart PLS version 3 software. The results of this research showed that in order to develop the knowledge ecosystem in sports in Iranian schools with emphasis on new technologies, factors including technological evolution, the nature of knowledge, cultural experiences, technical background, legal and legal conditions, facilitating access, knowledge validity, sector interactions should be considered. And the creation of knowledge paid attention. Paying attention to identification factors can create basic knowledge, technical platform and support the development of knowledge ecosystem; To have conditions to improve the condition of school sports in this regard
Sports Media
mohammad Javad Rostamzadeh; vahid saatchian; Mohammad Hosein Ghorbani; Ahmad Mahmoudi
Abstract
The present research seeks to measure the legal aspects of media literacy of coaches, managers and athletes. In terms of the purpose of this research, it was applied research and in terms of research strategy, it was a survey research with a structural equation model approach that was implemented in ...
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The present research seeks to measure the legal aspects of media literacy of coaches, managers and athletes. In terms of the purpose of this research, it was applied research and in terms of research strategy, it was a survey research with a structural equation model approach that was implemented in the field. The statistical population of this study included all coaches, managers and athletes in the city of Mashhad, which was calculated based on the initial estimate of 700 people. In this research, proportional stratified sampling method was used; Therefore, 70 people were considered for each group of coaches, managers and athletes (N=210). In the data analysis, descriptive statistics were used to classify the data, and in testing the research questions, confirmatory and exploratory factor analysis models were used in Lisrel and SPSS software. In the descriptive analysis of the data, the results were presented in the form of frequency tables and standard percentages, and all statistical activities were performed using the inferential statistical methods of the Bartlett and Keyser-Meier tests and structural equations. The findings of the research showed that the legal aspects of media literacy of coaches, managers and athletes include goal-based, content-based, educational material-based, civic aspects, evaluation-based, time-based, place-based, and accuracy-based dimensions. It is correct. Also, the results of confirmatory factor analysis showed that the model of legal aspects of media literacy has sufficient fit.
Sports Media
mohsn barjas; habib mohammadpour; hamid janani; Jafar bargi Moghadam
Abstract
The current research was conducted with the aim of Presenting value co-creation model in volleyball sports events in the context of social media. This research is applied in terms of purpose and, it's a qualitative research, in terms of approach, that was done with thematic analysis method. Participants ...
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The current research was conducted with the aim of Presenting value co-creation model in volleyball sports events in the context of social media. This research is applied in terms of purpose and, it's a qualitative research, in terms of approach, that was done with thematic analysis method. Participants in the research included experts related to field of research (expert professors of sports management and senior managers of sports in volleyball) who were selected non-probably using a combination of judgment and chain methods in the number of 12 people. Data collection was done with semi-structured interviews until theoretical saturation. The reliability of the data was evaluated through retest method agreement between two coders and its validity with the approval of experts. According to findings from interviews analysis with thematic analysis method and MAXQDA20 software, the main themes are factors related to league clubs (including 6 sub-components of managers' support, information technology infrastructure, communication networks, identification, media advertising and event's content production), factors related to social media (including 7 sub-components of development, production content, entertaining virtual pages, information, competitions reflection, talents' investigation and audience attraction), factors related to fans (including 5 sub-components of motivation, participation, attraction and retention program, loyalty and support) and environmental factors (including 2 sub-components of culture building and institutional support). This research provides results to facilitate the value co-creation in the digital era in sports marketing and increases the knowledge of sports managers in passing from traditional marketing of value delivery to value creation in sports business.
Sports Media
Tayebeh Nazemian Ardekani; NematAllahe Nemati; Tahereh Bagherpor
Abstract
The purpose of this research is to Presenting the entrepreneurial development model of sports businesses with a start-up approach. The research method is qualitative and with thematic analysis approach. The statistical population of the research includes faculty members of entrepreneurial management ...
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The purpose of this research is to Presenting the entrepreneurial development model of sports businesses with a start-up approach. The research method is qualitative and with thematic analysis approach. The statistical population of the research includes faculty members of entrepreneurial management faculties of universities across the country, faculty members of physical education and sports sciences faculties with entrepreneurship and business management expertise, members and special and selected lecturers of the employment and entrepreneurship working group of the Ministry of Sports and Youth of the Islamic Republic of Iran, selected sports entrepreneurs of the country and He was responsible for Iran's sports start-ups. The statistical sample was estimated and sampled based on reaching theoretical saturation (35 people). The research tools included systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. The data obtained from the theme analysis method and the formation of the theme network show that In order to influence start-ups in the field of sports businesses, the driving factors include the capabilities of managers, the performance of support organizations and the inherent characteristics of start-ups, as well as the inhibiting factors including limitations. There are technology, human obstacles and financial tensions.
Sports Media
ali karimi; Worya Karimi; ali ahmadi; hematallah bastami; ali sadeghi
Abstract
The purpose of this study was to compile a model of the relationship between technological drivers and organizational indifference, as a manifestation of immorality in the General Department Sports and Youth of Kermanshah province. The research method was descriptive-correlation, and applied in terms ...
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The purpose of this study was to compile a model of the relationship between technological drivers and organizational indifference, as a manifestation of immorality in the General Department Sports and Youth of Kermanshah province. The research method was descriptive-correlation, and applied in terms of purpose. The statistical population of the research included 320 managers and employees of the General Directorate of Sports and Youth of Kermanshah Province, and 175 people were selected as a statistical sample using a simple random method and based on Cochran's formula. The research tool was the use of two standard questionnaires: information and communication technology, and organizational indifference questionnaire. In this research, PLS statistical software, structural equation model and confirmatory factor analysis method were used analyze the data. The results of structural equation path analysis showed that the relationship model of technological drivers organizational indifference as a manifestation of immorality in the General Department of Sports and Youth of Kermanshah province has a good fit, so that technological drivers have a positive effect on organizational indifference. It has had a significant impact with an impact factor of 0.56 and critical value of 8.62, and technological drivers have become the basis for the improvement of organizational indifference, as well as desire and enthusiasm in the organization. Based on the results of the present research, new technologies can be an important management tool planning, organizing, directing and controlling in order properly implement laws and regulations, in order to improve ethics and reduce misbehavior caused by organizational indifference.