Communication Management in Sport Media

In collaboration with Payame Noor University and Iranian Scientific association of sport management

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Identify of sport’s stars brand in the Advertising show

Volume 4, Issue 1 , December 2016, , Pages 11-20

Abstract

Nowadays, using of sports stars in marketing and advertising of goods is located in strategic marketing programs in many clubs in the world. Sports stars as reference groups according to their specific and unique capabilities could encourage consumers to use the product to be produced. The aim of this ... Read More