Document Type : Research Paper
Authors
1 Ph.D. Student of sport management, Karaj Branch, Islamic Azad University, Karaj, Iran.
2 Associate Prof. of Sport Management, Karaj Branch, Islamic Azad University, Karaj, Iran.
3 Assistant Prof. of Sport Management, Karaj Branch, Islamic Azad University, Karaj, Iran.
Abstract
This research has been done with the aim of building and validating a digital transformation evaluation questionnaire in sports businesses. The purpose of this research is an exploratory research in which after studying the theoretical literature, the calculated indicators were validated using the fuzzy Delphi panel and classical psychometrics. The statistical population of this research in the fuzzy Delphi study was made up of experts in the field of digital sports businesses, 10 of whom were purposefully selected. Also, in the classic psychometric study, the statistical population was the employees of sports businesses, of which 338 answered the researcher-made questionnaire. After confirming the screening of the items and checking the hypotheses, the implementation of exploratory factor analysis with the method of principal components and Varimax rotation resulted in the extraction of 10 factors of governance and digital leadership, employee experience (internal customers), technology, innovation, model Business and ecosystem, customer experience (external customers), business processes, digital strategy, culture and skills and data. In addition, the use of second-order confirmatory factor analysis led to the confirmation of 10 questions and their related indicators. Finally, the validity of divergence, convergence and reliability of the questionnaire showed that the compatibility of the conceptual model with the tested model is suitable. Therefore, the scores obtained from the researcher-made questionnaire for evaluating the digital transformation of sports businesses have good reliability and validity to measure the digital transformation in the aforementioned businesses.
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