نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مدیریت ورزشی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران.
2 استادیار مدیریت ورزشی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران.
چکیده
هدف پژوهش حاضر، توسعه ظرفیت‌های گردشگری ورزشی چوگان با تأکید بر رسانه با استفاده از آینده‌پژوهی بود. نوع تحقیق، کاربردی و از نظر ماهیت، تحلیلی-اکتشافی بود. جامعه آماری شامل صاحب‌نظران حوزه‌های ورزش چوگان، حوزه تربیت‌بدنی و رسانه بود که در این زمینه پژوهش‌هایی انجام داده بودند (38 نفر). برای شناسایی این افراد از روش نمونه‌گیری هدفمند استفاده شد. این نمونه‌گیری تا رسیدن به اشباع نظری ادامه یافت و درنهایت 20 نفر به‌عنوان نمونه مشخص شدند. سپس 14 نفر از جامعه آماری بخش قبلی، برای انجام تحلیل اثرات متقاطع اعلام آمادگی کردند. برای تجزیه‌وتحلیل داده‌ها از روشهای ترکیبی پنل خبرگان و اثرات متقاطع میک‌مک استفاده شد. معرفی رشته چوگان و اقلام موردنیاز برای شروع ورزش در رسانه، تولید و پخش برنامه‌هایی درخصوص معرفی چوگان به زبان انگلیسی برای نشان دادن به گردشگران خارجی، ارائه مستندهای ورزشی چوگان به شبکه‌های خارجی با محوریت آموزش و معرفی آن، پوشش رسانه‌ای جشنواره‌های سنتی که چوگان هم در آن انجام می‌شود و تشویق سرمایه‌گذاران برای گردشگری ورزشی با تولید برنامه‌های تشویقی در رسانه، از مهمترین پیشران‌های توسعه ظرفیت‌های گردشگری ورزشی چوگان با تأکید بر رسانه هستند؛ بنابراین می‌توان نتیجه گرفت که توسعه ظرفیت‌های گردشگری ورزشی چوگان با تأکید بر رسانه باید در دستور کار مدیران گردشگری ورزشی کشور قرار گیرد.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
Future Research Directions for Enhancing Polo Sports Tourism Capacities with a Focus on Media
نویسندگان [English]
- Faezeh Khandabi 1
- Seyed Hamid Sajadi Hazaveh 2
- Farideh Ashraf Ganjoyi 2
- Zinat NikAeen 2
1 Ph.D. Student in Sports Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
2 Assistant Prof of Sports Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
چکیده [English]
The current research aims to develop the capacities of polo sports tourism with a specific focus on the role of media, utilizing future studies. The research is applied and analytical-exploratory in nature. The statistical population comprises experts in lacrosse, physical education, and media who have conducted relevant research, totaling 38 individuals. A targeted sampling method was employed to identify these experts, and sampling continued until theoretical saturation was reached, resulting in a final sample of 20 participants. Out of the initial group, 14 individuals expressed their willingness to participate in the cross-effects analysis. To analyze the data, a combination of expert panel methods and cross-sectional effects was utilized. Key recommendations for enhancing polo sports tourism capacities through media include: Introducing lacrosse and the necessary components for starting the sport via media channels; Producing and broadcasting programs that introduce lacrosse in English for foreign tourists; Presenting lacrosse sports documentaries to foreign networks with a focus on education and promotion; Providing media coverage of traditional festivals where polo is played; Encouraging investment in sports tourism by producing media incentive programs. Thus, it can be concluded that the development of polo sports tourism capacities, with an emphasis on media, should be prioritized by the country's sports tourism managers.
کلیدواژه‌ها [English]
- Polo Sport
- Sports Media
- Foreign Tourists
- Sports Documentary
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