آینده‌پژوهی توسعۀ ظرفیت‌های گردشگری ورزشی چوگان با تأکید بر رسانه

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران.

2 استادیار مدیریت ورزشی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران.

چکیده

هدف پژوهش حاضر، توسعه ظرفیت‌­های گردشگری ورزشی چوگان با تأکید بر رسانه با استفاده از آینده‌پژوهی بود. نوع تحقیق، کاربردی و از نظر ماهیت، تحلیلی-اکتشافی بود. جامعه آماری شامل صاحب‌نظران حوزه‌های ورزش چوگان، حوزه تربیت‌بدنی و رسانه بود که در این زمینه پژوهش­‌هایی انجام داده بودند (38 نفر). برای شناسایی این افراد از روش نمونه­‌گیری هدفمند استفاده شد. این نمونه‌گیری تا رسیدن به اشباع نظری ادامه یافت و درنهایت 20 نفر به‌عنوان نمونه مشخص شدند. سپس 14 نفر از جامعه آماری بخش قبلی، برای انجام تحلیل اثرات متقاطع اعلام آمادگی کردند. برای تجزیه‌وتحلیل داده‌­ها از روش­های ترکیبی پنل خبرگان و اثرات متقاطع میک­‌مک استفاده شد. معرفی رشته چوگان و اقلام موردنیاز برای شروع ورزش در رسانه، تولید و پخش برنامه­‌هایی درخصوص معرفی چوگان به زبان انگلیسی برای نشان دادن به گردشگران خارجی، ارائه مستندهای ورزشی چوگان به شبکه­‌های خارجی با محوریت آموزش و معرفی آن، پوشش رسانه‌­ای جشنواره­‌های سنتی که چوگان هم در آن انجام می‌­شود و تشویق سرمایه­‌گذاران برای گردشگری ورزشی با تولید برنامه­‌های تشویقی در رسانه، از مهم­ترین پیشران­‌های توسعه ظرفیت­‌های گردشگری ورزشی چوگان با تأکید بر رسانه هستند؛ بنابراین می­‌توان نتیجه گرفت که توسعه ظرفیت­‌های گردشگری ورزشی چوگان با تأکید بر رسانه باید در دستور کار مدیران گردشگری ورزشی کشور قرار گیرد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Future Research Directions for Enhancing Polo Sports Tourism Capacities with a Focus on Media

نویسندگان [English]

  • Faezeh Khandabi 1
  • Seyed Hamid Sajadi Hazaveh 2
  • Farideh Ashraf Ganjoyi 2
  • Zinat NikAeen 2
1 Ph.D. Student in Sports Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
2 Assistant Prof of Sports Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
چکیده [English]

The current research aims to develop the capacities of polo sports tourism with a specific focus on the role of media, utilizing future studies. The research is applied and analytical-exploratory in nature. The statistical population comprises experts in lacrosse, physical education, and media who have conducted relevant research, totaling 38 individuals. A targeted sampling method was employed to identify these experts, and sampling continued until theoretical saturation was reached, resulting in a final sample of 20 participants. Out of the initial group, 14 individuals expressed their willingness to participate in the cross-effects analysis. To analyze the data, a combination of expert panel methods and cross-sectional effects was utilized. Key recommendations for enhancing polo sports tourism capacities through media include: Introducing lacrosse and the necessary components for starting the sport via media channels; Producing and broadcasting programs that introduce lacrosse in English for foreign tourists; Presenting lacrosse sports documentaries to foreign networks with a focus on education and promotion; Providing media coverage of traditional festivals where polo is played; Encouraging investment in sports tourism by producing media incentive programs. Thus, it can be concluded that the development of polo sports tourism capacities, with an emphasis on media, should be prioritized by the country's sports tourism managers.

کلیدواژه‌ها [English]

  • Polo Sport
  • Sports Media
  • Foreign Tourists
  • Sports Documentary

مراجع

  1. AzizMoradi, A. (2021). Research literacy and its role in the professional life of athletes, the 3rd National Sports Communication Conference: Communication Literacy and Research Literacy in Sports, (In Persian) https://www.symposia.ir/SPTCONF03
  2. Baharan, P., Foroghipour, H., & Aghaei, N. (2021). Designing a sports tourism development model with an emphasis on natural factors (case study: Lorestan province). Strategic Studies of Sport and Youth, 20(51), 255-272. (In Persian) https://sid.ir/paper/412653/fa
  3. Chersulich Tomino, A., Peri´c, M., & Wise, N. (2020). Assessing and considering the wider impacts of sport-tourism events: A research agenda review of sustainability and strategic planning elements. Sustainability, 12, 4473. https://doi.org/10.3390/su12114473
  4. Derman, E., (2019). The role of sport tourism in destination management. Retrieved from https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q
  5. Ehsanian, Q., Tahmasabi, S., & Qazizi, M. (2021). Formulating the model of Internet of Things applicability strategies in Iranian libraries: a study based on foundational data theory. Library and Information, 24(3), 189-213. (In Persian) https://doi.org.10.30481/LIS.2021.27347.1803
  6. Hamtinjad, M., Mirzaei Kalar, A., Madani, S., & Rahmaninia, F. (2013). Inhibiting and driving factors of sports tourism. Sport Management and Development, 2(1), 85-95. (In Persian) https://jsmd.guilan.ac.ir/article_709.html
  7. Herbold, V., Thees, H., & Philipp, J. (2020). The host community and its role in sports tourism—Exploring an emerging research field. Sustainability, 12, 10488. https://doi.org/10.3390/su122410488
  8. Keshtidar, M., Nazari Tarshizi, A., & Heydari, R. (2021). Meta-analysis of sports tourism development studies in Iran with the approach of identifying factors affecting it. Sports Management (Movement), 13(2), 511-537. (In Persian) https://sid.ir/paper/410604/fa
  9. Krainyk, Y. (2019). Information technology of university class internet of things module. Paper presented at the 1st International Workshop on Information-Communication Technologies & Embedded Systems (ICTES 2019), At Mykolaiv, Ukrain. https://www.researchgate.net/profile/Yaroslav-Krainyk
  10. Kumar, A., & Kumar, S. (2019). Application of internet of things in library: A scientometric assessment of global publication output during 1999 – 2019, Librarian Development through Internet of Things & customer Service (LDITCS). In International Conference Proceedings. https://doi.org.10.22067/INFOSCI.2021.68552.1010    
  11. Kvale, S. (1996). Interviews: An introduction to qualitative research interviewing. Thousand Oaks, CA: Sage.
  12. Moin Fard, M., Shushi Nesab, P., & Kazem Nejad, A. (2014). Strategies for the development of recreational sports tourism in Iran. Sports Management and Development, 3(2), 1-17. (In Persian) https://jsmd.guilan.ac.ir/article_1218.html
  13. Moladost, K., Samani Qutbabadi, S., & Zakarian, A. (2016). Identifying and prioritizing the problems of polo sport tourism in Iran. Geography of Tourism Space, 6(22), 109-126. (In Persian) https://sid.ir/paper/214226/fa
  14. Rahimi, M., Jalali Farahani M., Ali Dost Qahfarkhi I., & Jafari Hajin A. (2016). Presenting the sports tourism development model in Iran's international sports events in the field of volleyball. New Approaches in Sports Management, 4(13), 35-47. (In Persian) http://ntsmj.issma.ir/article-1-689-fa.html
  15. Salahi Kajor, A., Razavi, S., Amirnejad, S., Mohammadi, N., & Taghi Pourian, M., (2020). Analyzing the factors affecting smart tourism in the sports industry based on hybrid technique. Tourism Planning and Development, 9(34), 101-120. (In Persian) https://doi.org.10.22080/JTPD.2020.17753.3180
  16. Saif Elahi, A., Sajjadi, N., & Ali Dost Ghafarakhi, I. (2021). The effect of social networks in promoting the brand value of Persepolis club. Scientific Quarterly Journal of Communication Management in Sports Media, 8(4), 91-104. https://scholar.google.com/scholar?hl=en&as_sdt
  17. Sedqi-Momghani, B., & Pourzulfaqar, R. (2020). Examining the game of polo in Persian poems and literary texts and its appearance in Iranian paintings. Paper presented at the Fourth International Conference of Persian Language and Literature, Hamadan. (In Persian) https://civilica.com/doc/1167392
  18. Wäsche, H. (2020). Interorganizational cooperation in sport tourism: A social network analysis. Sport Management Review, 18(4), 542-554. https://doi.org/10.1016/j.smr.2015.01.003
  19. Xu, Z., & Xie, F. (2022). Research on collaborative optimization model of tourism resources and highway network based on LoT network and deep learning. Security and Communication Networks. https://doi.org.10.1155/2022/1637348
  20. Zhang, Y., & Li, Q. (2022). The development status and trend of urban smart tourism based on internet of things technology. Scientific Programming. https://doi.org/10.1155/2022/4378765
  21. Zohrabi, A., Karimi, J., & Mohebi, A., (2020). Explaining the applications of Internet of Things in Iran's sports industry; Sustainable development approach. Scientific Journal of Communication Management in Sports Media, 7(3), 91-99. (In Persian) https://doi.org/10.30473/jsm.2020.45505.1320
مدیریت ارتباطات در رسانه های ورزشی
دوره 11، شماره 3 - شماره پیاپی 43
اردیبهشت 1403
صفحه 53-67

فایل ها

سابقه مقاله

  • تاریخ دریافت: 18 تیر 1401
  • تاریخ بازنگری: 24 مرداد 1401
  • تاریخ پذیرش: 01 مهر 1401

هم رسانی

ارجاع به این مقاله

آمار