تدوین مدل ارتباطی رسانه‌های جمعی بر توسعۀ سواد اخلاقی بازیکنان حرفه‌ای فوتبال ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 گروه تربیت بدنی، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران.

2 گروه تربیت بدنی، واحد گرگان، دانشگاه آزاد اسلامی، گرگان، ایران.

3 گروه تربیت بدنی، واحد بندرگز، دانشگاه آزاد اسلامی، بندرگز، ایران.

4 گروه تربیت بدنی، واحد اسلامشهر، دانشگاه آزاد اسلامی، اسلامشهر، ایران.

چکیده

پژوهش حاضر با هدف تدوین مدل ارتباطی رسانه‌های جمعی بر توسعه سواد اخلاقی بازیکنان حرفه‌ای فوتبال ایران طراحی و اجرا شد. پژوهش حاضر از لحاظ هدف کاربردی و از نظر شیوه گردآوری داده ­ها توصیفی-پیمایشی بود که براساس رویکرد پژوهش، آمیخته بود. جامعة آماری پژوهش حاضر در بخش کیفی، خبرگان و اساتید حوزه مدیریت ورزشی بودند که در خصوص موضوع پژوهش تجربه و آگاهی لازم داشتند و در بخش کمی پژوهش، شامل همه بازیکنان فوتبال آقایان حاضر در لیگ­ های برتر و لیگ آزادگان بود. هر تیم ورزشی حرفه‌ای در این سطح (16 تیم در لیگ حرفه‌ای و 18 تیم در لیگ آزادگان)، 18 بازیکن بزرگسال داشت که درمجموع 612 بازیکن به‌عنوان جامعه انتخاب شدند. ابزار پژوهش حاضر، مصاحبه­ های نیمه‌ساختارمند و پرسش‌نامه (21 گویه و دو متغیر اصلی مؤلفه به‌صورت لیکرتی) بود. برای بررسی داده­ های بخش کیفی از کدگذاری‌های باز، محوری و انتخابی استفاده شد و در بخش کمی روش مدل­سازی معادلات ساختاری به کار رفت. همه روند تجزیه‌وتحلیل داده ­های پژوهش حاضر در نرم ­افزارهای SPSS نسخة 24 و Smart PLS نسخة 2 انجام شد. نتایج پژوهش نشان داد که انواع رسانه‌های جمعی بر سواد اخلاقی ورزشکاران حرفه‌ای تأثیرگذار است. با توجه به نتایج تحقیق، پیشنهاد می ­شود که رسانه‌های جمعی به‌صورت مستقیم و غیرمستقیم در ساخت برنامه ­های خود، آموزش سواد اخلاقی را مدنظر قرار دهند و ارزش­ های اخلاقی را برای آحاد جامعه ازجمله بازیکنان فوتبال حرفه‌ای، مهم جلوه دهند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Compilation of the Communication Model of Mass Media on the Development of Moral Literacy of Professional Iranian Football Players

نویسندگان [English]

  • Reza Ebrahimi 1
  • Saeid Ghorbani 1
  • MohamadAli Nodehi 2
  • Mojtaba Ahmadi 3
  • Zahra Chahar Baghi 4
1 Department of Physical Education, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.
2 Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran.
3 Assistant Professor, Department of Department of Physical Education, Bandar-e-Gaz Branch, Islamic Azad University, Bandar-e-Gaz, Iran.
4 Department of Physical Education, Islamshahr Branch, Islamic Azad University, Islamshahr, Iran.
چکیده [English]

The current study was designed and conducted to develop a communication model of mass media aimed at enhancing the moral literacy of professional Iranian football players. For practical purposes, the study employed a descriptive-survey research design with a mixed method approach to data collection. The qualitative segment of the research focused on experts and professors in sports management with relevant experience and knowledge, while the quantitative segment targeted all male football players in the premier leagues and the Azadegan League. The total population comprised 612 adult players from 16 professional league teams and 18 Azadegan League teams. Research tools included semi-structured interviews and a questionnaire consisting of 21 items with 2 main component variables in Likert scale format. Data analysis involved open, axial, and selective coding for the qualitative segment, and structural equation modeling for the quantitative segment. Data analysis was conducted using SPSS version 24 and Smart PLS version 2 software. The findings revealed that various forms of mass media influence the moral literacy of professional athletes. Based on the study results, it is recommended that mass media platforms incorporate the teaching of moral values and literacy directly and indirectly in their programs, especially for prominent professional football players and other members of society.

کلیدواژه‌ها [English]

  • Moral Sensitivity
  • Moral Potential
  • Moral Reasoning
  • Professional Sports

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سابقه مقاله

  • تاریخ دریافت: 10 خرداد 1401
  • تاریخ بازنگری: 13 مرداد 1401
  • تاریخ پذیرش: 06 شهریور 1401

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