Providing a Model for the Development of Smart Sports Tourism with the Internet of Things in Iran

Document Type : Research Paper

Authors

1 Department of Sport Science, Yasuj Branch, Islamic Azad University, Yasuj, Iran.

2 Associate Professor, Department of Sport Science, Yasuj Branch, Islamic Azad University, Yasuj, Iran.

3 Assistant Professor, Department of Computer, Yasuj Branch, Islamic Azad University, Yasuj, Iran.

Abstract

The aim of the present research was to present a model for the development of smart sports tourism with the Internet of Things in Iran. The research method was a sequential exploratory (qualitative-quantitative) mixed method. The qualitative population included university professors familiar with the Internet of Things (who had conducted research in this field), experts in the Internet of Things at the Iran IoT Center, and some sports tourism managers who had experience using the Internet of Things. Sampling in the qualitative section was done using purposeful sampling, snowball sampling, and theoretical saturation techniques (20 individuals). Data analysis for the interviews was conducted using coding methods. The quantitative population in this research was the same as the previous section (50 individuals) with a total sample. A researcher-made questionnaire based on the qualitative section was used to collect information in the quantitative section, which was divided into two main parts: demographic characteristics and related questions. This questionnaire consisted of 59 items and was in the form of six main components with a five-point Likert scale (from very high with a score of 5 to very low with a score of 1). In the qualitative section of the research, it was determined that the concepts were identified in the form of 59 conceptual codes and were placed within the six dimensions of the paradigm model. In the quantitative section, it was also determined that each of the six main components of the research had an appropriate fit. The use of the Internet of Things, considering its numerous benefits, is very useful and necessary for the growth of the country's sports tourism industry. Therefore, it is advisable for the country's sports tourism managers to make use of Internet of Things techniques.

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Main Subjects

References

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Communication Management in Sport Media
Volume 11, Issue 1 - Serial Number 41
September 2023
Pages 31-46

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History

  • Receive Date: 12 March 2022
  • Revise Date: 16 May 2022
  • Accept Date: 09 June 2022

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