Investigating the Effect of Media Consumption Regime on Optimal Body Management of Women Athletes

Document Type : Research Paper

Authors

1 Ph.D. Student in Sociology, Islamic Azad University, Jahrom Branch, Jahrom, Iran.

2 Assistant Professor of Sociology, Islamic Azad University, Jahrom Branch, Jahrom, Iran.

3 Associate Professor of Sociology, Islamic Azad University, Jahrom Branch, Jahrom, Iran.

Abstract

The importance of effective management of female athletes' bodies has made the need to identify the influential variables more important than ever. Considering the significant functions of media consumption patterns, the present research was designed and conducted to investigate the impact of media consumption patterns on the effective management of female athletes' bodies. This research is of an applied nature and was conducted in the field. The research method used was survey-based in terms of data collection. The statistical population consisted of female athletes at the professional sports level for whom precise information on their numbers was not available. Based on the Cochran formula, in the absence of information about the population, a sample of 384 individuals was determined for the research. The research instrument was a researcher-made questionnaire designed based on theoretical foundations and expert opinions. This questionnaire consisted of 18 questions, with 8 questions focusing on media consumption patterns and 10 questions on effective body management. The data analysis of the present research was performed using the structural equation modeling method. All data analysis processes were conducted using SPSS and PLS software. The research results indicated that media consumption patterns have a significant impact of 0.744 on the effective management of female athletes' bodies, which is statistically significant at the level of 0.21. In other words, attention to media consumption patterns can lead to the enhancement of effective body management for female athletes. Various studies have addressed this issue in different research contexts.

Keywords

Main Subjects

References

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Communication Management in Sport Media
Volume 11, Issue 1 - Serial Number 41
September 2023
Pages 90-101

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History

  • Receive Date: 10 March 2022
  • Revise Date: 20 May 2022
  • Accept Date: 09 June 2022

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