Document Type : Research Paper
Authors
1 Assistant Professor, Department of Sports Management, Faculty of Physical Education and Sports Sciences, Arak University, Arak, Iran.
2 Assistant Professor of Sport Management, Department of Physical Education, Malayer branch, Islamic Azad University, Malayer, Iran
Abstract
the purpose of this research is modeling of effective factors on media flow in sports with grounded theory approach . the research method was qualitative and exploratory . the statistical population included media professionals with a history of university teaching or sports and media professionals , experts of sports promotion and familiarity with it , experts and officials of sports , sports planners , policy makers and sports consultants . the field of study and having scientific writings related to the subject , having managerial positions and executive experiences in sports media were among the selection criteria of experts . the sampling method was non - probability sampling , with purposeful selection and with maximum diversity or heterogeneity . the sample size in this study was equal . the measurement tool was open and based on three stages of open , axial and selective coding were analyzed . according to data analysis , primary concept ( open coding ) , axial coding and selective coding of causal factors ( management factors , inter - organizational factors , environmental factors ) , background factors ( cultural factors , inter - organizational factors , organizational factors ) , factors of sports , development and stimulation of awareness of news in the field of sports , empowerment in media consumption in sports flow field were identified .h .
Keywords
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