Economic development of the sports industry with the use of social networks with a combined design approach and ISM modeling (Interpretive structural modeling)

Hedari, Najmeh; Hakakzadeh, Mina; Manochehri Nejad, Mohsen

doi:10.30473/jsm.2020.52790.1413

Document Type : Research Paper

Authors

¹ PhD Student of Sport Management, Islamic Azad University, Kerman Branch, Kerman, Iran

² Assistant Professor of Sport Management, Islamic Azad University, Kerman Branch, Kerman, Iran

³ Assistant Professor of Sport Management, Farhangian University, Tehran Branch, Tehran, Iran

https://doi.org/10.30473/jsm.2020.52790.1413

Abstract

The purpose of this research is the economic development of the sports industry with the use of social networks with the approach of combined designs and ISM modeling. The research method was a two-step exploratory combination of instrument making. Comprehensive research, as well as using the opinions of experts, eight factors among the economic development of the sports industry were identified using social networks. Then, using the technique of interpretive structural modeling and using questionnaire tools, the factors were classified into five groups. Then, after considering the level of each and every level of public opinion. The final access matrix draws the final model of the interpretive structure. Based on the results, factors such as financial resource development, organizational development, institutional development, and sponsorship development are less effective in relating to the economic development of the sports industry using social media. . And in a small part, the research method was descriptive-survey. The statistical population studied is the total number of faculty members of the faculties and departments of physical education and sports sciences of the national faculties. To analyze the data, descriptive statistics and structural equation model were used to evaluate the suitability of the research model. The results of the quantitative section showed that the amount of T-factor of each factor has a significant effect and all the framework of the economic development model of the sports industry was approved using social networks. The results also showed that the research model has a good fit.

Keywords

20.1001.1.23455578.1400.9.1.8.0

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Communication Management in Sport Media

Economic development of the sports industry with the use of social networks with a combined design approach and ISM modeling (Interpretive structural modeling)

References

References

Volume 9, Issue 1 - Serial Number 33
May 2021
Pages 71-86

Economic development of the sports industry with the use of social networks with a combined design approach and ISM modeling (Interpretive structural modeling)

References

References

Volume 9, Issue 1 - Serial Number 33May 2021Pages 71-86

Volume 9, Issue 1 - Serial Number 33
May 2021
Pages 71-86