Communication Management in Sport Media

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The Relationship of Information Technology on Knowledge Sharing: With the Mediator Role of Communication Satisfaction

Document Type : Research Paper

Authors

1 Ph.D. Student of Sports Management, Department of Sports Management, Payame Noor University, Tehran, Iran.

2 Associate Professor, Department of Sports Management, Faculty of Sports Sciences, Alzahra University, Tehran, Iran.

Abstract

In today's organizations, knowledge sharing is so important that knowledge itself is not power, and what gives power to the organization is the knowledge that employees share. Therefore, the purpose of this study was to investigate the effect of information technology on knowledge sharing through communication satisfaction in sports and youth departments of Gilan and Mazandaran provinces. Therefore, the purpose of this study was to investigate the effect of information technology on knowledge sharing through communication satisfaction in sports and youth departments of Gilan and Mazandaran provinces. The research method was descriptive-correlational and the statistical population of this study was all employees of sports and youth departments of Guilan and Mazandaran provinces, numbering 250 people, of which 214 questionnaires were collected. Three standard questionnaires of Mitik et al. (2017), Dan and Hazen (1997) and Hemmati (2010) knowledge sharing with Cronbach's alpha were used, respectively. Based on the structural equation model, the relationships between the variables had an acceptable fit and showed that there is a significant relationship between information technology and knowledge sharing, information technology and communication satisfaction, communication satisfaction and knowledge sharing. The mediating role of communication satisfaction due to information technology and knowledge sharing was also confirmed. Conclusion Managers of sports and youth departments to improve knowledge sharing performance in the organization should use information technology to increase employee communication satisfaction to provide sufficient incentive to share knowledge.

Keywords

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Communication Management in Sport Media
Volume 10, Issue 2 - Serial Number 38
February 2022
Pages 72-84
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History
  • Receive Date: 11 July 2021
  • Revise Date: 20 October 2021
  • Accept Date: 25 November 2021
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