نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مدیریت ورزشی، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران.
2 استادیار گروه تربیت‌بدنی و علوم ورزشی، واحد علی‌آباد کتول، دانشگاه آزاد اسلامی، علی‌آباد کتول، ایران.
3 استادیار گروه تربیت بدنی، واحد گرگان، دانشگاه آزاد اسلامی، گرگان، ایران.
چکیده
هدف از پژوهش حاضر طراحی الگوی مدیریت بحران پاندمی کرونا ویروس در صنعت ورزش با استفاده از ظرفیت فناوری‌های نوین می‌باشد. پژوهش حاضر ازلحاظ هدف کاربردی، ازنظر شیوه گردآوری داده‌ها توصیفی- پیمایشی بود. در بخش اول (کیفی) برای انجام مصاحبه میدانی، جامعه آماری پژوهش، اساتید برجسته حوزة مدیریت‌ورزشی متخصص در حوزة صنعت ورزش، برخی مدیران اجرایی سازمان‌های ورزشی (هیئت‌های ورزشی، ادارات ورزش و جوانان، فدراسیون‌های ورزشی، تولیدکننده‌های ورزشی) و همچنین برخی افراد متخصص در حوزه فناوری اطلاعات مثل اساتید رشته فناوری اطلاعات بودند که این افراد، به‌صورت هدفمند برای مصاحبه‌های کیفی در موضوع پژوهش انتخاب گردید (18 مصاحبه با 18 نفر و تا حد اشباع نظری ادامه یافت) و در بخش دوم (کمی) بعد از گردآوری اطلاعات حاصل از پژوهش کیفی، اقدام به ساخت پرسشنامه نموده و این پرسشنامه (60 گویه و در قالب 11 مؤلفه) در بین کلیة متخصصین ورزشی و فعالین اقتصادی ورزشی به‌صورت طبقه‌ای تصادفی توزیع گردید (384 نمونه). نتایج نشان داد که در بخش کیفی پژوهش، مقوله‌ها در قالب 11 مقوله و 60 کد مفهومی مشخص شد و در دل ابعاد ۶ گانه مدل پارادایمی به‌صورت موجبات علی (2 مقوله)، مقوله اصلی: ظرفیت‌های فناوری‌های نوین برای مدیریت بحران کرونا در صنعت ورزش (1 مقوله)، راهبردها (3 مقوله)، شرایط زمینه‌ای (2 مقوله)، شرایط مداخله‌گر (3 مقوله) و پیامدها (1 مقوله) جای گرفتند. در بخش کمی نیز مشخص گردید که هر 6 مؤلفه‌ی اصلی پژوهش از برازش مناسبی برخوردار است بنابراین مدل پژوهش از برازش کافی برخوردار می‌باشد.
کلیدواژه‌ها
عنوان مقاله [English]
Designing a Corona Virus Pandemic Crisis Management Model in the Sports Industry with Using the Capacity of New Technologies
نویسندگان [English]
- Mahbobeh Khoshdel Ahmadi 1
- Saeed Ghorbani 2
- Mohamad Ali Nodehi 3
1 Ph.D. Student in Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran.
2 Assistant Prof. of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran.
3 Assistant Prof. in Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran.
چکیده [English]
The purpose of this study is to design a corona virus pandemic crisis management model in the sports industry with using the capacity of new technologies. The present study in terms of purpose is Practical, In terms of data collection method was Descriptive survey. In the first (qualitative) part for conducting field interviews, the statistical population of the research, prominent professors in the field of sports management specializing in the field of sports industry, some executive managers of sports organizations (sports boards, sports and youth departments, sports federations, Sports producers) as well as some IT specialists, such as professors in the field of information technology, who were purposefully selected for qualitative interviews on the subject of research (18 interviews with 18 people and continued to the point of theoretical saturation). In the second (quantitative) part, after collecting the information obtained from the qualitative research, a questionnaire was made and this questionnaire (60 items in the form of 11 components) was distributed among all sports professionals and sports economic activists in a random stratified manner. (384 samples. The results showed that in the qualitative part of the research, category and 60 concept codes were identified and among the six dimensions of the paradigm model as causal causes (2 categories), the main category: Capacities of new technologies for corona crisis management in the sports industry (1 category), strategies (3 categories), Contextual conditions (2 categories), intervening conditions (3 categories), and consequences (1 category) were included. In the quantitative part, it was found that all 6 main components of the research have a good fit, so the research model has a good fit.
کلیدواژه‌ها [English]
- Infrastructure
- Strategy
- Sports Industry
- Corona
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