Document Type : Research Paper
Authors
1 Ph.D. in Sport Management, Faculty of Sport Sciences, University of Isfahan, Isfahan, Iran.
2 Ph.D. in Sports Management, Faculty of Humanities, Islamic Azad University, Boroujerd Branch, Lorestan, Iran.
3 Prof. in Sport Management, Faculty of Sport Sciences, Urmia University , Urmia, Iran.
Abstract
The purpose of this study was to identify the motivating factors of new media in encouraging youth and adolescents to play sports. The "yes" group consisted of all sports journalists and writers working in the field of sports. According to Cochran's formula, 277 people were selected as the research sample by random sampling method. The research measurement tool included a researcher-made questionnaire whose face and content validity, while carefully examining the texts and literature of the research, was confirmed by consulting professors and experts (10 people). In addition, other internal consistency indices such as composite reliability, mean extraction variance, maximum common variance and mean common variance were examined and confirmed. In addition to descriptive statistics, Pearson correlation coefficient, exploratory factor analysis and second-order confirmatory factor analysis were used to analyze the data. The results showed that the most important motivating factors of new media in encouraging youth and adolescents to play sports are digital facilities (0.90), quality of information (0.86), non-exclusive nature (0.84), online courses (0.80) and psychological attractions (0.76). In general, it can be acknowledged that considering the motivating factors of new media such as (digital facilities, quality of information, non-exclusive nature, online courses and psychological attractions) and recognizing the interests of youth and adolescents and cooperation and association Elites in the field of sports and media encouraged them to play sports as much as possible; In order to participate in sports and its growth and development, the least harm will be done to the youth and teenagers.
Keywords
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