نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانش‌آموخته دکتری مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه اصفهان، اصفهان، ایران
2 دانش‌آموخته دکتری مدیریت ورزشی، دانشکده علوم انسانی، دانشگاه آزاد اسلامی واحد بروجرد، لرستان، ایران
3 استاد مدیریت ورزشی، دانشگاه ارومیه، ارومیه، ایران
چکیده
هدف از انجام این تحقیق شناسایی عوامل انگیزاننده رسانه‌های نوین در ترغیب جوانان و نوجوانان به ورزش بود. ﺟﺎﻣﻌﺔ آﻣﺎری ﺗﺤﻘﻴﻖ شامل ﻛﻠﻴﺔ خبرنگاران و نویسندگان ورزشی بود که در عرصه ورزش فعالیت داشتند که بر اساس فرمول کوکران، تعداد 277 نفر به‌عنوان نمونه تحقیق به روش نمونه‌گیری تصادفی انتخاب شدند. ابزار اندازه‌گیری تحقیق شامل پرسشنامه محقق ساخته‌ای بود که روایی صوری و محتوایی آن ضمن بررسی دقیق متون و ادبیات تحقیق، با نظرخواهی از اساتید و متخصصین (10 نفر) تایید شد. علاوه بر این سایر شاخص‌های همسانی درونی از قبیل پایایی مرکب، متوسط واریانس استخراجی، حداکثر واریانس مشترک و متوسط واریانس مشترک مورد بررسی و تایید قرار گرفت. جهت تحلیل داده‌ها علاوه بر روش‌های آمار توصیفی، از آزمون های ضریب همبستگی پیرسون، تحلیل عاملی اکتشافی و تحلیل عاملی تاییدی مرتبه دوم استفاده شد. نتایج تحقیق نشان داد مهمترین عوامل انگیزاننده رسانه‌های نوین در ترغیب جوانان و نوجوانان به ورزش به ترتیب امکانات دیجیتالی (90/0)، کیفیت اطلاع‌رسانی (86/0)، ماهیت غیرانحصاری (84/0)، دورهمی‌های آنلاین (80/0) و جاذبه‌های روانی (76/0) می‌باشند. در مجموع می‌توان اذعان نمود که با توجه به عوامل انگیزاننده رسانه‌های نوین من جمله (امکانات دیجیتالی، کیفیت اطلاع رسانی، ماهیت غیرانحصاری، دورهمی‌های آنلاین و جاذبه‌های روانی) و شناخت علایق جوانان و نوجوانان و همکاری و همراهی نخبگان عرصه ورزش و رسانه موجب ترغیب و تشویق هرچه بیشتر آنان به ورزش شد؛ تا ضمن مشارکت در ورزش و رشد و توسعه آن، کمترین آسیب به جوانان و نوجوانان برسد.
کلیدواژه‌ها
عنوان مقاله [English]
Identifying the Motivating Factors of New Media in Encouraging Youth and Adolescents to Play Sports
نویسندگان [English]
- Mohsen Tayebi 1
- majid keramati moghadam 2
- mir hasan seyyed amery 3
1 Ph.D. in Sport Management, Faculty of Sport Sciences, University of Isfahan, Isfahan, Iran.
2 Ph.D. in Sports Management, Faculty of Humanities, Islamic Azad University, Boroujerd Branch, Lorestan, Iran.
3 Prof. in Sport Management, Faculty of Sport Sciences, Urmia University , Urmia, Iran.
چکیده [English]
The purpose of this study was to identify the motivating factors of new media in encouraging youth and adolescents to play sports. The "yes" group consisted of all sports journalists and writers working in the field of sports. According to Cochran's formula, 277 people were selected as the research sample by random sampling method. The research measurement tool included a researcher-made questionnaire whose face and content validity, while carefully examining the texts and literature of the research, was confirmed by consulting professors and experts (10 people). In addition, other internal consistency indices such as composite reliability, mean extraction variance, maximum common variance and mean common variance were examined and confirmed. In addition to descriptive statistics, Pearson correlation coefficient, exploratory factor analysis and second-order confirmatory factor analysis were used to analyze the data. The results showed that the most important motivating factors of new media in encouraging youth and adolescents to play sports are digital facilities (0.90), quality of information (0.86), non-exclusive nature (0.84), online courses (0.80) and psychological attractions (0.76). In general, it can be acknowledged that considering the motivating factors of new media such as (digital facilities, quality of information, non-exclusive nature, online courses and psychological attractions) and recognizing the interests of youth and adolescents and cooperation and association Elites in the field of sports and media encouraged them to play sports as much as possible; In order to participate in sports and its growth and development, the least harm will be done to the youth and teenagers.
کلیدواژه‌ها [English]
- Adolescents and Youth
- New Media
- Participation
- Sports
- Abeza, G., O’Reilly, N., Séguin, B. (2015). Social media scholarship in sport management research: A critical review. Journal of Sport Management. 29(6), 601-618. DOI: https://doi.org/10.1123/JSM.2014-0296.
- Abioye, A. Hajifathalian, K. Danaei, G. (2013). Do mass media campaigns improve physical activity? A systematic review and meta-analysis. Archives of Public Health. pp 1-10.
- Aghili, S. V. &. Jafari, A. (2013). Investigating the explicit and implicit goals of social networks. specialized conference on the dimensions of social networks, Tehran (in Persian).
- Annamalai, B., Yoshida, M., Varshney, S., Pathak, A.A., Venugopal, P. (2021). Social media content strategy for sport clubs to drive fan engagement. Journal of Retailing and Consumer Services. 62: 1023-1046. https://doi.org/10.1016/j.jretconser.2021.102648.
- Arzpeima Mansouri, M. (2015). Social case relation (SES) and audience satisfaction for sport program of the G.A.A broadcasting. Thesis for Receiving M.S. Degree of Sports Media Management Economical. University of Science & Culture.
- Cianfrone B.A., Zhang, J.J. (2006). Differential effects of television commercials, athletes endorsements, and venue signage during a televised action sports event. Journal of Sport Management. 20(3): 322-344.
- Ciomaga, B., Kent, C. (2015). Rethinking the consequences of commercializing sport. Sport, Ethics and Philosophy. 9(1): 18-31.
- Concept of the Federal Target Program. (2016). Development of physical culture and sports in Russia for 2016–2020. URL:http://www.minsport.gov.ru/koncepciaFCP16-20.doc.
- Cooky, C., Messner, M. A., &Musto, M. (2015). ‘‘It’s Dude Time:’’! A Quarter Century of Excluding Women’s Sports in Televised News and Highlight Shows. Communication & Sport. 1-27.
- Dhonde, B.M., Patil, V.N. (2013). Role of Mass Media in Progress of Physical. Indian. Streams Research Journal. 2: 1-4.
- Elijah, G. Rintaugu Peter, W. Mwisukha, A. (2011). The influence of mass media in socialization into sport of Kenya secondary school athletes. International Journal of Current Research. 3, 214-221.
- Ghasemi, H. (2007). The role of mass media in the development of sports in the country. PhD Thesis, Islamic Azad University, Science and Research Branch. (in Persian).
- Glenby, M., Hosseini, M., & Rezaei Sufi, M. (2018). Comparing the views of sports officials with those of mass media regarding women's sports media coverage. Applied Research in Sports Management. 6 (4), 82-73. (in Persian).
- Hutchins, B. (2011). The acceleration of media sport culture. Information Communication & Society. 14, 237–257.
- Keshkar, S. (2021). The role of mass media in creating identity and promoting various sports in Iran. Communication management in sport media. 8.3(31), 70-80. Doi: 10.30473/jsm.2020.56279.1485.
- Keshkar, S., Karegar, Gh., Biniaz, R. (2015). The Role of Television Sport Programs in Transmitting Moral Values and Modeling of High School Students of Islamabad Gharb City. Journal of sport management. 4(4), 601-619. Doi: 10.22059/jsm.2015.55970.
- Khaledian, M., Mostafaei, F., Samadi, M., Kia, F. (2014). The role of mass media in the development of sport. Communication management in sport media. 1(2), 48-55.
- Kidder, J.L. (2012). Parkour, the affective appropriation of urban space, and the real/virtual dialectic. City Communication. 11, 229–253.
- Kim, B., Kim, Y. (2019). Growing as social beings: How social media use for college sports is associated with college students’ group identity and collective self-esteem. Computers in Human Behavior. 97, 241-247. https://doi.org/10.1016/j.chb.2019.03.01.
- Mahmoudian, A., Sadeghi Boruojerdi, S. & Delshab, V. (2022). Using social media of Instagram as personal brand management tool for professional athletes. Communication management in sport media. 9.2(34). Doi: 10.30473/jsm.2021.55313.1460.
- Nisar, T.M., Prabhakar, G., Patil, P.P. (2018). Sports clubs’ use of social media to increase spectator interest. International Journal of Information Management. 43, 188-195. https://doi.org/10.1016/j.ijinfomgt.2018.08.003.
- Olive, R. (2015). Reframing surfing: Physical culture in online spaces. Media International Australia. 155, 99–107.
- Raminmehr, H. & Charsetad, P. (2016). Quantitative Research Method Using structural Equation Modeling (Lisrel Software). Tehran: Termeh publishing. (in Persian).
- Ross, A.S., Rivers, D.J. (2020). Sport in the new media landscape: Community, participation and discourse. Discourse, Context & Media. 35, 1-3. https://doi.org/10.1016/j.dcm.2020.100378.
- Smith, L. R., Myrick, J. G., & Gantz, W. (2019). A test of the relationship between sexist television commentary and enjoyment of women’s sports: impacts on emotions, attitudes, and viewing intentions. Communication Research Reports. 36(5), 449-460.
- Smith, W.R. (2020). Organizing participation of a lifestyle sport: The constitutive power of new media discourse. Discourse, Context & Media. 33, 1- 10.
- Smith, W.R., Treem, J. (2017). Striving to be king of mobile mountains: communication and organizing through digital fitness technology. Commun.Stud. 68 (2), 135–151.
- Thorpe, H. (2017). Action sports, social media, and new technologies: towards a research agenda. Commun. Sport. 5 (5), 554–578.
- Vakili, M. M. (2018). Assessment of construct validity questionnaires in psychological and educational research: Applications, Methods, and Interpretation of Exploratory factor analysis. J Med Educ Dev. 11(30), 4-21.
- Van den Berg, M., Schoones, J., & Vlieland, T. V. (2007). Internet-based physical activity interventions: a systematic review of the literature. Journal of medical Internet research, 9(3), e26.
- Visia, I., Mahdipour, A. R., Azmasha, T., & Seifourian, M. (2016). Investigating the Impact of Sports Media on the Development of Football. The First National Conference on New Research Findings in Sports Science in the Fields of Health, Social Vitality, Entrepreneurship and Championship. Ahwaz (in Persian).
- Wheaton, B. (2013). The Cultural Politics of Lifestyle Sports. Routledge. New York, NY.
- Zardoshtian, SH., Hosseini, M., Karimi, J. (2017). The Role of Mass Media in the Tendency for Women Kermanshah Province to Examine the Sport. Communication management in sport media. 4(14), 13-20. (in Persian).
)