نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار، مدیریت ورزشی، پژوهشگاه تربیت بدنی و علوم ورزشی، تهران، ایران
2 دانشجوی دکتری، مدیریت ورزشی، تبریز، ایران
چکیده
پژوهش حاضر با هدف تدوین الگوی توسعه کسب و کارهای نوپای ورزشی، با تاکید بر نقش فضای مجازی انجام گرفته است. این پژوهش دارای رویکرد کیفی می‌باشد و از روش نظریه داده بنیاد اشتراس و کوربین استفاده شده است. روش جمع‌آوری داده‌ها مصاحبه‌های عمیق با 11 نفر از اساتید و صاحبان استارت‌‌آپ‌های ورزشی پس از رسیدن به حد اشباع نظری بود. روایی ابزار در این تحقیق توسط مصاحبه شوندگان و سپس اساتید متخصص مورد بررسی و تایید گردید؛ همچنین برای محاسبه پایایی مصاحبه‌های انجام گرفته شده از روش توافق درون موضوعی استفاده گردید که 74 درصد بدست آمد که نشان از پایایی بالا در کدگذاری‌ها می‌باشد. برای تجزیه و تحلیل داده‌ها از روش کدگذاری در سه مرحله کدگذاری باز، محوری و انتخابی استفاده شد؛ که تعداد کدهای باز، 216 عدد و کدهای محوری، 34 عدد استخراج گردید. نتایج بدست آمده در 5 بعد اصلی شرایط علّی، شرایط محوری، شرایط زمینه‌ای، شرایط مداخله‌گر، راهبردها و پیامدها دستهبندی شد. خروجی الگوی بدست آمده برای توسعه کسب و کار از طریق فضای مجازی می‌تواند راه‌گشای مناسبی برای صاحبان کسب و کارهای نوپای ورزشی باشد.
کلیدواژه‌ها
عنوان مقاله [English]
Developing a Model for the Development of Start-up Sports Businesses: with Emphasis on the Role of Cyberspace
نویسندگان [English]
- Mehdi Rasouli 1
- Rasoul Azadi 2
1 Assistant Prof. in Sports Management, Institute of Physical Education & Sports Sciences, Tehran, Iran
2 Ph.D. Student in Sports Management, Tabriz, Iran
چکیده [English]
This research has been conducted to develop a model for the development of start-up sports businesses, emphasizing the role of cyberspace. This research had a qualitative approach & the grounded method of Strauss & Corbin theory was used. The method of data collection was in-depth interviews with 11 professors & owners of sports startups, after reaching the theoretical saturation limit. The validity of the instrument in this study was reviewed & confirmed by interviewees & then expert professors; Also, to calculate the reliability of the interviews, the intra-subject agreement method was used, which was obtained 74%, which shows the high reliability of the coding. To analyze the data, the coding method was used in three stages: open, axial, & selective coding; The number of open codes was 216 & the central codes were 34. The results were categorized into 5 main dimensions: causal conditions, pivotal conditions, contextual conditions, intervening conditions, strategies, & consequences. The output of the model for business development through cyberspace can be a good way for sports start-up business owners.
کلیدواژه‌ها [English]
- Cyberspace
- Entrepreneurship
- Sports Industry
- Sport Startups
- Ahmadi, A. (2019). Start-ups in the field of sports. Fifth National Conference of the Scientific Association of Sports Management of Iran, Tehran. cilivicia. 1-11. (in Persian)
- Alalwan, A. A., Dwivedi, Y. K., Rana, N. P., & Williams, M. D. (2016). Consumer adoption of mobile banking in Jordan: examining the role of usefulness, ease of use, perceived risk & self-efficacy. Journal of Enterprise Information Management, 29(1), 118-139.
- Algharabat, R., Alalwan, A. A., Rana, N. P., & Dwivedi, Y. K. (2017). Three dimensional product presentation quality antecedents & their consequences for online retailers: The moderating role of virtual product experience. Journal of Retailing & Consumer Services, 36, 203-217.
- Aral, S., Dellarocas, C., & Godes, D. (2013). Introduction to the special issue-social media & business transformation: A framework for research. Information Systems Research, 24(1), 3–13.
- Arora, A., Fosfuri, A., & Rønde, T. (2018). Waiting for the payday? The market for startups & the timing of entrepreneurial. National Bureau of Economic Research. , 7(4), 24-35.
- Centobelli, P., Cerchione, R., & Esposito, E. (2017). Knowledge management in startups: Systematic literature review & future research agenda. Sustainability, 9(3), 361-376.
- Cotei, C., & Farhat, J. (2017). The evolution of financing structure in US startups. The Journal of Entrepreneurial Finance, 19(1), 40-57.
- Isozaki, A., Suyama, N., Imai, T., Arai, K., & Kobayashi, T. (2021). Proposal of Close Contact Confirmation Method in Cyberspace for Influencer Marketing. In 2021 IEEE 3rd Global Conference on Life Sciences & Technologies (LifeTech. 305-306.
- Karimi, A., Bahrami, S., & Rasekh, N. (2020). Development of paradigm pattern of the advertisement role on willingness of sports products’ customers (focusing on social media). Communication Management in Sports Media. Online publishing. (in Persian)
- Khan, E. A., Quaddus, M., Weber, P., & Geneste, L. (2020). Micro-Start-Ups financial capital & socio-economic performance: In a poor financial resource setting. The Journal of Developing Areas, 54(2).
- Kim, N. G., Jeon, K. H., & Lee, J. G. (2015). The influence of Emotional Labor on Turnover intention & Customer Orientation Mediated by Burnout & Work Engagement: The Moderating effect of reward on manager at support centers for startup. Asia-Pacific Journal of Business Venturing & Entrepreneurship, 10(1), 153-165.
- Krishna, A., Agrawal, A. & Choudhary, A. (2016). Predicting the Outcome of Startups: Less Failure, More Success. International Conference on Data Mining Workshops (ICDMW), Barcelona, 5(4), 798-805.
- Maleki Minbash, M., Shahriari, M. (2017). Using Social Networks for Business in Iran: Challenges & Opportunities. World Media Journal, 12(2), 89-108. (in Persian)
- Najafi, F. , & Irandoost, M. , Sultan Panah, h. , Sheikh Ahmadi, A. (2019). Designing a model for managing the relationship between the Iranian banking industry & fintechs & fintech startups with a data theory approach. Business Strategies, 26 (13), 1-18. (in Persian)
- Oliva, F. L., & Kotabe, M. (2019). Barriers, practices, methods & knowledge management tools in startups. Journal of knowledge management, 13(2), 33-48.
- Padash, h. (2016). Mechanisms for the development of start-up entrepreneurship in Iran in the context of the discourse of resistance economics. Journal of Humanities Texts & Programs Institute of Humanities & Cultural Studies. 1-27. (in Persian)
- Park, Seong-Hee, Mahony, Daniel F, Kim, Yukyoum, & Do Kim, Young. (2015). Curiosity generating advertisements & their impact on sport consumer behavior. Sport Management Review, 18(3): 359-369.
- Pourhossein, Z; Abdavi, F., Jawani, V; Pashaei, S. (2020). The effect of social networks on word of mouth loading loyalty & brand attachment in the Iranian Football Premier League. Journal of Communication Management in Sports Media. 7 (3), 81-90. (in Persian)
- Rathore, A. K., Das, S., & Ilavarasan, P. V. (2018). Social media data inputs in product design: Case of a smartphone. Global Journal of Flexible Systems Management, 19(3), 255-272.
- Rodriguez-Donaire, S. (2012). Changing business model dynamics by means of social media. In Management of Innovation & Tech- nology (ICMIT), IEEE International Con- ference on: 370-377.
- Rostamzadeh, P., Sadeghi, H., Assari, A., & Yavari, K. (2014). The Effect of Government Investment on the Economic Growth in Iran. Quarterly Journal of Economic Research (Sustainable Development & Development), Fourteenth, 4, 177-210. (in Persian)
- Salimi, F.; Rihani, M. (2019). Investigating the legal protections of sports startups in the Iranian legal system. Third National Congress of Achievements in Sports & Health Sciences, University of Guilan, Guilan. (in Persian)
- Sedláček, P., & Sterk, V. (2017). The growth potential of startups over the business cycle. American Economic Review, 107(10), 82-110.
- Shaheer, N. A., & Li, S. (2020). The CAGE around cyberspace? How digital innovations internationalize in a virtual world. Journal of Business Venturing, 35(1), 105-126.
- Sigala, M., &Marinidis, D. (2009). Exploring the transformation of tourism firms’ operations & business models through the use of web map services. In European & Mediterranean Confer- ence on Information Systems. London, UK: Academic Press: 1–13.
- Swierczek, F. W., Ha, T. T. (2003). Entrepreneurial orientation, uncertainty avoidance & firm performance: an analysis of Thai & Vietnamese SMEs. International Journal of Entrepreneurship & Innovation, 4(1), 46-58.
- Talebi, M.; Noorbakhsh, P.; Zarei, A.; Noorbakhsh, M. (2020). Model design & prioritization of the factors of the largest number of starter formation shapes Sports apps. Sports Management Studies. Online publishing. (in Persian)
- Taqhavi Rafsanjani, E; Hakakzadeh, M; Manouchehri Nejad, M. (2020). Providing a local model for the development of startup quality in the country's sports, in accordance with international standards. Management Standard & Quality of Journal (JQSM). 10 (2): 107-129.
- Tari, Gh; Perhelm, H. (2020). Structural model of adverse effect on starter survival & growth Updates in Iran. Journal of Executive Management. 12(23), 315-341. (in Persian)
)