Document Type : Research Paper
Authors
1 Associate Prof. in Department of Sport Management, Payam Noor, Tehran, Iran.
2 Assistant Prof. in Department of Sport Management, Sport Sciences Research Institute, Tehran, Iran
Abstract
The aim of the psychometric research was to assess the communication literacy questionnaire among physical education students at Payame Noor University. The research was conducted using a descriptive-survey method, with a developmental objective, and in a field setting. The statistical population consisted of undergraduate physical education students at Payame Noor University (99-98), and a sample of 250 individuals completed the research tool in a non-random accessible manner. A researcher-made questionnaire about the components and indicators of communication literacy was used to collect the data. The validity of the questionnaire structure was confirmed through exploratory and confirmatory factor analysis, and its convergent and discriminant validity, as well as reliability, were assessed using Cronbach's alpha coefficient and various fit indices (absolute, relative, and parsimonious). The findings indicated that communication literacy is measurable through three constructs: "sensory, specialized, and relational levels." The sensory construct is measurable with five skill indicators: "observation, listening, smelling, tasting, and touching." The specialized construct is assessable with fifteen skills: "speaking, writing, body language, reading, working with communication technologies, intercultural literacy, advertising literacy, civic literacy, organizational communication, public relations, international relations, emotional intelligence, financial, commercial, and communication research." The relational level construct is also measurable with five communication skill indicators: "intrapersonal, interpersonal, group, public, and transpersonal." Ultimately, it can be concluded that the communication literacy questionnaire is an effective tool for assessing the communication levels of undergraduate physical education students, considering the group nature of the physical education field. With the necessary training, it can lead to improving and developing the understanding and comprehension of various communication methods within the targeted community.
Keywords
- Confirmatory Factor Analysis
- Dimension of Communication Levels
- Sensory Skills
- Specialized Communication Skills
- Validation
Main Subjects
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