مدیریت ارتباطات در رسانه های ورزشی

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اخبار و اعلانات

ارتباط بین شایستگی‌های شغلی و هوش فرهنگی با اثربخشی کارکنان رسانه‌های ورزشی استان گیلان

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار دانشگاه کردستان

2 استادیار، گروه تربیت بدنی و علوم ورزشی، واحد لاهیجان دانشگاه آزاد اسلامی، لاهیجان، ایران

3 آموزشکده فنی و حرفه‌ای سما سیاهکل، دانشگاه آزاد اسلامی واحد لاهیجان، سیاهکل، ایران

چکیده

این پژوهش با هدف ارتباط بین شایستگی‌های شغلی و هوش فرهنگی با اثربخشی کارکنان رسانه‌های ورزشی استان گیلان انجام شد. روش پژوهش از نوع توصیفی و به لحاظ هدف کاربردی می‌باشد. جامعه آماری 150 نفر از کلیه کارکنان رسانه‌های ورزشی استان گیلان بودند که با استفاده از جدول مورگان تعداد 110 نفر به‌عنوان نمونه نهایی تحقیق قرار گرفتند و داده‌های احصاء شده از آن‌ها با استفاده از روش مدل‌سازی معادلات ساختاری تجزیه‌وتحلیل شدند. یافته‌های تحقیق نشان داد که میانگین شایستگی‌های شغلی 80/2، هوش فرهنگی 29/3 و اثربخشی 61/3 بود و ضریب مسیر بین شایستگی‌های شغلی و هوش فرهنگی با اثربخشی سازمانی 716/0، بین شایستگی‌های شغلی و اثربخشی 623/0، بین هوش فرهنگی و اثربخشی 527/0 می‌باشد که برآیند تحقیق نشان داد که بین متغیرها ارتباط معنی‌داری وجود دارد و با ارتقای شایستگی‌های شغلی و استفاده بیشتر و بهینه‌تر از هوش فرهنگی در قالب رویه‌های سازمانی، می‌توان بر اثربخشی افزود.

کلیدواژه‌ها

عنوان مقاله [English]

The Relationship Between Job Competence & Cultural Intelligence with Effectiveness Sports Media Staff in Guilan Province

نویسندگان [English]

  • sardar mohamadii 1
  • siavash khodaparast 2
  • vahid Bakhshalipour 3

1 Associate Prof. in University of Kurdistan.

2 Assistant Prof. in Affilication, Physical Education & Sport Science, Azad university of Lahijan.

3 Sama Technical & Vocational Training College, Islamic Azad University, Lahijan Branch, Siyahkal, Iran.

چکیده [English]

This study was conducted to investigate the relationship between job competence & cultural intelligence with effectiveness sports media employees in Guilan province. The research method is descriptive & is used as a specific purpose. The statistical population was 150 employees of sports media in Guilan province. Using Morgan table, 110 people were included in the final sample of the research & their data used other models using the standardization method of experimental construction criteria. Finding the research showed that the criteria of job competencies are 2.80, cultural intelligence 3.29 & effectiveness 3.61 budget & path coefficient between rumors & cultural intelligence with organizational effectiveness of 0.716, between job rumors & effectiveness of 0.623, between intelligence There is a cultural & effectiveness of 0.527 that your research showed that there is a significant relationship between variables & by increasing rumors & using more & more efficient cultural intelligence in the form of organizational procedures, you can increase the effectiveness of add.

کلیدواژه‌ها [English]

  • Cultural Intelligence
  • Job Competencies
  • Media
  • Organizational Effectiveness
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مدیریت ارتباطات در رسانه های ورزشی
دوره 10، شماره 1 - شماره پیاپی 37
مهر 1401
صفحه 80-90
فایل ها
سابقه مقاله
  • تاریخ دریافت: 26 اسفند 1399
  • تاریخ بازنگری: 01 تیر 1400
  • تاریخ پذیرش: 21 مرداد 1400
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