با همکاری مشترک دانشگاه پیام نور و انجمن علمی مدیریت ورزشی ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی، واحد کرمانشاه، دانشگاه آزاد اسلامی، کرمانشاه، ایران

2 استادیار مدیریت ورزشی، واحد کرمانشاه ،دانشگاه آزاد اسلامی ، کرمانشاه، ایران

3 استادیار مدیریت ورزشی پژوهشگاه تربیت‌بدنی، تهران، ایران

4 استادیار مدیریت ورزشی، واحد کرمانشاه، دانشگاه آزاد اسلامی، کرمانشاه ، ایران

چکیده

هدف از پژوهش حاضر نقش فناوری اطلاعات و ارتباطات در توسعه استارتاپ­‌های ورزشی است. پژوهش حاضر ازلحاظ هدف، کاربردی و از نظر شیوه گردآوری داده‌­ها، توصیفی- پیمایشی بود. در بخش اول (کیفی) برای انجام مصاحبه میدانی، جامعه آماری پژوهش را اساتید برجسته حوزه مدیریت ورزشی متخصص در کارآفرینی و فناوری اطلاعات و ارتباطات، استارتاپ‌­های برجسته ورزشی و همچنین کارآفرینان ورزشی تشکیل داده‌­اند که این افراد، به‌صورت هدفمند برای مصاحبه‌ها انتخاب شدند (14 مصاحبه با 13 نفر و تا حد اشباع نظری ادامه یافت). در بخش دوم (کمی) بعد از گردآوری اطلاعات حاصل از بخش کیفی، پرسشنامه تهیه شد و این پرسشنامه (28 گویه، در قالب سه مؤلفه­ شکل­‌گیری، اعتبارسنجی و رشد) در بین استارتاپ­‌های ورزشی (تمامی کارکنان و مدیران آن­‌ها) توزیع گردید (نمونه: 86 نفر). از شاخص­‌های کشیدگی و چولگی به‌منظور بررسی توزیع داده­‌ها (طبیعی و یا غیرطبیعی بودن) استفاده و برای بررسی و پاسخ به سؤالات پژوهش و رسم و تدوین مدل اندازه­‌گیری و مدل ساختاری از نرم‌­افزارهای اس پی‌­اس‌­اس و اسمارت پی‌­ال­‌اس استفاده شد. نتایج نشان داد که فناوری اطلاعات و ارتباطات در توسعه استارتاپ‌­های ورزشی در مرحله شکل‌­گیری، اعتبارسنجی و رشد، تأثیرگذار است که بیشترین تأثیر را در مرحله رشد دارد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

The Role of Information and Communication Technology in the Development of Sports Startups

نویسندگان [English]

  • Moslem Salehian 1
  • Shahab Bahrami 2
  • Nazanini Rasekh 3
  • Ayeh Rizevandi 4

1 PhD student in Sports Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran

2 Assistant Professor of Sport Management, Islamic Azad University, Kermanshah Branch, Kermanshah, Iran

3 Asistant Professor of Sport Management, Physical Education Research Institute, Tehran, Iran

4 Assistant Professor of Sports Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran

چکیده [English]

The aim of this study is to examine the role of information and communication technology (ICT) in the development of sports startups. In terms of purpose, this study is practical, and regarding the data collection method, it is a descriptive survey.
The research was conducted in two parts. In the first (qualitative) part, field interviews were carried out with the research population, which included prominent professors in the field of sports management specializing in entrepreneurship and ICT, notable sports startups, and sports entrepreneurs. A total of 14 interviews were conducted with 13 individuals, continuing until theoretical saturation was reached.
In the second (quantitative) part, after collecting data from the qualitative phase, a questionnaire was constructed. This questionnaire, consisting of 28 items related to three components—formation, validation, and growth—was distributed among sports startups (staffing) and their managers. The sample size was 86 participants.
Data distribution was assessed using skewness and kurtosis indices to determine whether the data were normally or abnormally distributed. To answer the research questions and develop both measurement and structural models, SPSS and SmartPLS software were used. The results indicated that ICT plays an effective role in the development of sports startups across all three stages—formation, validation, and growth—with the greatest impact observed during the growth stage.

کلیدواژه‌ها [English]

  • Startup
  • Development
  • Entrepreneurship
  • Technology
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