The Role of Electronic Customer Relationship Management (E-CRM) in Organizational Agility at Sport and Youth Administrations in South Khorasan Province

Moodi, Davood; KHoshbakhti, Jafar; Ghasemi Rushnavand, Javad

doi:10.30473/jsm.2018.30915.1187

Document Type : Research Paper

Authors

¹ PhD Student in Sport Management, University of Ferdowsi Mashhad

² Associate Professor of Sport Management, University of Birjand

³ PhD Student in Sport Management, Shahrud University

https://doi.org/10.30473/jsm.2018.30915.1187

Abstract

The purpose of this study was to study the role of electronic Customer Relationship management with organizational agility at Sports and Youth administrations of South Khorasan Province. The study method was a cross-correlation. The study population was include of 120 Sport and youth staffs in South Khorasan. To analyze data, the Kolmogorov-Smirnov, one-sample t-test, Pearson correlation and regression analysis were used. All data were analyzed using SPSS software in 0/05. The findings showed that there is a direct, significant correlation between the Responsiveness, Competence, flexibility and Speed with direct electronic relationship management. The results of regression analysis also showed that the predictor variables (electronic Customer Relationship management) could totally explain the 45% of the total variance changes of Criterion variable (organizational agility). Regarding the results of this study, it is suggested to Sport and youth administrations of the province to achieve maximum agility and Sustainable competitive advantage of electronic customer relationship management system to optimization.

Keywords

20.1001.1.23455578.1397.6.1.5.6

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Communication Management in Sport Media

The Role of Electronic Customer Relationship Management (E-CRM) in Organizational Agility at Sport and Youth Administrations in South Khorasan Province

References

References

Volume 6, Issue 1 - Serial Number 21
October 2018
Pages 53-62

The Role of Electronic Customer Relationship Management (E-CRM) in Organizational Agility at Sport and Youth Administrations in South Khorasan Province

References

References

Volume 6, Issue 1 - Serial Number 21October 2018Pages 53-62

Volume 6, Issue 1 - Serial Number 21
October 2018
Pages 53-62