Communication Management in Sport Media

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Role of Mass Media on Development of Sport for All(from the Perspective of Students of University of Tehran)

Document Type : Research Paper

Authors

1 M.A. Sport Management, University of Tehran

2 M.A. Sport Management, University of Payam Noor Karaj

3 The coach, University of Qom.

4 Professor of Sport Management, University of Tehran.

Abstract

The Considering the importance of sport on individual and social aspects of human beings and its effect on life expectancy of people through public health, this study aimed to investigate the role of the mass media on sport development  from the students of University of Tehran point of view. The study populationincluded the students of University of Tehran. The statistical sample was determined by using Morgan and kerjcie Table (384 persons were randomly selected). This research was a descriptive survey. To gather data,  a questionnaire (Sadeghian et al (2014))  with reliability of 0/84 was used. After distributing, 333 questionnaires were evaluated and analyzed by the researcher. For Data analysis, statistical methods (Kolmogorov-Smirnov test and one-sample T-test) by using the spss software at significance level of α =0/05 was utilized. The results showed that the role of the media in informing students about sport for all of the benefits of good physical and mental benefits was poor. The information about the media in the appropriate locations and media education programs about sport was desirable. Therefore,it is suggested that appropriate practices to be done so that students participate in sports and sports for all programs for convenient access and better students preparation

Keywords

References
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Communication Management in Sport Media
Volume 6, Issue 1 - Serial Number 21
October 2018
Pages 34-42
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History
  • Receive Date: 06 October 2017
  • Revise Date: 10 July 2018
  • Accept Date: 02 November 2018
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