Innovation Adoption Development Model in Digital Sports News Agency

Document Type : Research Paper

Authors

1 MSc., Department of Sports Management, Sports Media Management, Payame Noor University, Shahr-e Ray Center, Tehran, Iran

2 Associate Professor, Department of Sport Management, Payame Noor University, Tehran, Iran.

Abstract

With the emergence of online news portals and citizen journalism, the traditional way of accessing and consuming information has been challenged and new models of news production and dissemination have emerged. The present study aimed to develop a model for the adoption of innovation in digital sports news agencies. The qualitative research method was based on the data-driven approach of Strauss and Corbin(1998). A semi-structured interview tool was used to collect data. The statistical population of the study included academic experts, faculty members, and digital sports news agencies. Sampling was purposive and reached theoretical saturation after interviewing 15 people. The responses were analyzed in three stages of open, axial, and selective coding in MAXQDA software and the proposed model was presented. Based on the results, 17 general categories were realized in the form of a paradigmatic model for the development model of innovation adoption in digital sports news agencies by causal factors (risk-taking ability, analysis of the state of digital media and innovation ability in sports news agencies), contextual(organizational structure, market competition and organizational readiness), intervening (infrastructure, management factors, behavioral patterns and speed of market changes), strategic(strategic planning for innovation application, skill and capability development and co-creation) and consequences(creating competitive advantage, smart strategy, digital transformation and effectiveness of digital news agencies). The presented model, as a comprehensive framework, can be an effective guide for adapting and developing innovation in this space and, as a result, leads to digital transformation and increasing the effectiveness of digital sports news agencies.

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Main Subjects

References

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History

  • Receive Date: 26 May 2025
  • Revise Date: 08 September 2025
  • Accept Date: 03 October 2025

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