Analyzing Conflicting Discourses Among Iranian Sports Managers from a Semiotic Perspective

Articles in Press

Document Type : Research Paper

Authors

1 Department of Sports Management, Faculty of Sports Sciences, Ferdowsi University of Mashhad, Iran

2 , Department of Sport Management, Faculty of Sport Sciences, Ferdowsi University of Mashhad.Iran

Abstract

This research aims to analyze the discursive conflict between the head of the Wrestling Federation and the Deputy Minister of Professional and Championship Affairs of the Ministry of Sports during the General Assembly of the Wrestling Federation in order to find out what are the most important signs hidden in this communication event?This research was conducted using the theoretical framework of discourse analysis and relying on John Fisk's levels of analysis.The findings showed that in this conflict, the two sides of the conversation used conceptual, cognitive and linguistic adaptations to win the debate.So that the head of the Wrestling Federation tried to invalidate the claims of the other side by using cultural images,verbal forces and emotional states and emerged victorious from the conflict, while the Deputy Minister tried to maintain the situation and conditions of the conversation in his favor by avoiding eye contact, avoiding emotional states and using the principles of cognitive perceptions.While both sides, while believing themselves to be right, have tried to dominate the discussion in their own favor, regardless of the recognized boundaries of the conversation, and in this process have used techniques of superior discussion.Since the correct way of conversation requires special skills and imposes certain rules and principles on the participants,it is therefore recommended that managers stop imposing their own ideas,free themselves from thinking alone, hear each other's voices, understand the other side, improve their listening skills, focus on their common goals,and enter the conversation without their own intellectual backgrounds towards the other side

Keywords

Main Subjects

Communication Management in Sport Media

Articles in Press, Accepted Manuscript
Available Online from 06 September 2025

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History

  • Receive Date: 02 February 2025
  • Revise Date: 28 August 2025
  • Accept Date: 06 September 2025

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